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- About The Spectrum Group
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- Digital Marketing Services
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- Improve Your SEO with Structured Data (Schema)
- Local Business Schema: Boost Your Company’s Visibility Online
- Ranked as a Top Digital Marketing Agency by Clutch
- Referral Program
- Thank You
Posts
Case Studies
- 41% More Conversions Through Data-Driven PPC Campaigns
- 89% Increase in Organic Impressions
- 48% Increase in Leads with AI Bidding, Gated Content & Keyword Cleanup
- 84% Faster Download Speed: A Website Success Story
- Google Analytics – SEO Case Study
- SEO & SEM Case Study
- AdWords Case Study
- WordPress Redesign & Analytics Case Study
- Website Design for Financial Advocate for Seniors
Content
- A Guide To AI Content Marketing
- Content Syndication, Distribution, & Contribution
- B2B Content Marketing Trends in 2022
- Google E-A-T: Stay Up-to-Date and Ahead of the Curve
- How Topic Clusters Work
- Content Marketing Types
- Repurposing Content Dos & Don’ts
- Types of Downloadable Content
- Long Form Content
- Repurposing Content Ideas
- Content Ideation Guide
- Website Privacy Policy Advice
- Four Ways To Use Buyer Personas
- What Are the Legal Requirements for Websites?
- Are PDFs Mobile Friendly?
- Finding An Authentic Blog Writing Voice
- Marketing Blog: Habits for Success
- What is Content Ideation?
- When Is Content Considered Thin?
- Is Content Marketing Sustainability In Question?
- New Anti Spam Legislation
- Negative Online Review Tips
- Blog Style Guide Tips
- Content Marketing ROI
- Tips to Using Blog Writing Services
- Yelp Reputation Management Issues
- Boring Website Blog: The Telltale Signs
- How Do You Increase Web Traffic?
- Online Client Testimonial Basics
- Infographic: Content Marketing Visuals
- SEO Copywriting Tip: Mind Mapping
- How To Blog & Tips on First Impressions
- Blog Traffic: Attraction Factor – Part 2
- Blog Traffic: Attraction Factor – Part 1
- Blog Writing to Encourage Comments
- SEO Writing Introduction
- Common Content Marketing Mistakes
- SEO Writing & Flesch Scores
- Content Marketing & How To Videos
- Hiring a Ghostwriter for Blogging
- Content Marketing Writer’s Block
- Content Marketing Readability Scoring
- Client Testimonials: What Makes Them So Powerful?
- Email Marketing Open Rate Metrics & Tips
- In Business Reputation Every Customer Counts
- 3 Tips For Active Website Writing
- Online Bio: What Works & What Doesn’t
- WordPress WordCamp 2012 Musings
- Marketing Voice: It Encompasses More Than You Think
- Website Images to Fit Any Budget
- Email Marketing: Insights & Trends
- Effective Blog Writing: 3 Key Ingredients
- 12 Best Practices for Email Marketing (Part 3)
- Blog Marketing: 10 Sources for Inspiration
Links
- 3 Things That Might Overtake Link Building
- Link Sculpting, What It Is and Isn’t.
- Outbound Links: Is There A Limit?
- Comment Link Spam: Bad SEO
- Does Hummingbird Affect Links?
- Unnatural Links Impact to Rankings
- NoFollow Links for Widgets
- SEO Link Building Tactic Devalued
- Disavow Links Tool Now Available
- SEO Link Love or Landmine?
- Link Building: An SEO Power Tool Part 4
- Link Building: An SEO Power Tool Part 3
- Link Building: An SEO Power Tool Part 2
- Link Building: An SEO Power Tool Part 1
News & Events
- Digital Marketing Trends in 2025
- B2B Content Marketing Trends for 2023
- Digital Marketing Trends 2023
- 2022 Marketing Trends
- 2020 Marketing Planning: Predictions from the Latest CMO Survey
- Is Gen C a Demographic or Cultural Shift?
- Silicon Valley SEO Workshop
- Online Security & 2-Step Verification
- Unusual Google Products Sightings
- Brute Force Attack Measured
- Google Apps: Free No More
- Teaching Kids at Stanford University
- The future of technology: How much is too much?
PPC
Sales
- Questions for Persona Research
- Key to Online Conversion: The Buying Cycle
- Customer Loyalty in the Digital Age
- Online Content that Influences Buyers
- Mobile Marketing Tips
- Online Marketing Trends for 2014
- Marketing During the Holidays
- 7 Marketing Budget Tips
- Google Reader Alternative: Feedly
- Outsourcing Marketing Services Tip#1
- Google Authorship & Social Search
- Groupon Marketing: Heroine or Heroin?
- Online Conversions: 3 Ways to Improve
- Demystifying the SERPs
- The Dreaded Email Unsubscribe
- Business Networking: Part of An Online Sales Strategy
- Keyword Research: Bedrock vs Quicksand Part 2
- Marketing to Youth: 3 Things Businesses Need to Know (Part 2)
- Online Sales: 8 Follow-Up Best Practices (Part I)
Schema
SEO
- Understanding Google’s Penguin
- Mastering Meta Descriptions: Best Practices, Examples, and Insights
- Understanding Google’s Panda
- A Guide To AI Content Marketing
- What is Schema & How Does it Improve Your SEO
- Content Syndication, Distribution, & Contribution
- B2B Content Marketing Trends in 2022
- Maximize Your Google Business Profile (formerly Google My Business)
- Understanding Entities, An Interview with Bill Slawski
- Google E-A-T: Stay Up-to-Date and Ahead of the Curve
- How Topic Clusters Work
- Content Marketing Types
- When It’s Time to Hire a Digital Marketing Manager
- Repurposing Content Dos & Don’ts
- Types of Downloadable Content
- A Guide to Mobile User Experience
- Long Form Content
- Repurposing Content Ideas
- Content Ideation Guide
- Website Privacy Policy Advice
- Four Ways To Use Buyer Personas
- What Are the Legal Requirements for Websites?
- Instagram For SEO
- Are PDFs Mobile Friendly?
- Finding An Authentic Blog Writing Voice
- Marketing Blog: Habits for Success
- Interviewing An SEO Company
- Asking the Right SEO Questions
- Types of Online Spam
- What is Content Ideation?
- 3 Things That Might Overtake Link Building
- YouTube – The Worlds Second Biggest Search Engine
- Schema for Products
- When Is Content Considered Thin?
- Is Content Marketing Sustainability In Question?
- Link Sculpting, What It Is and Isn’t.
- Free Keyword Tools & Advice
- New Anti Spam Legislation
- What is Cloaking?
- Reasons to be Penalized by Google
- Manual Penalties from Google: Part 2
- What are Rich Snippet Breadcrumbs?
- Hummingbird SEO Fundamentals
- Google SERP Redesign
- Negative Online Review Tips
- Blog Style Guide Tips
- Content Marketing ROI
- Tips to Using Blog Writing Services
- Schema for SEO
- Outbound Links: Is There A Limit?
- Yelp Reputation Management Issues
- Semantic SEO & A Hummingbird
- Comment Link Spam: Bad SEO
- Do More Indexed Pages Affect Ranking?
- SERP Results in Post-Authorship World
- Rich Snippets Reduction Change
- Boring Website Blog: The Telltale Signs
- How Do You Increase Web Traffic?
- Manual Spam Action News
- Worried about SEO Rankings?
- Mobile Search News & Updated Stats
- Does Hummingbird Affect Links?
- Google Authorship: Your Impressions
- Unnatural Links Impact to Rankings
- Risky SEO Services To Avoid
- SEO Guarantee: An Unethical Claim
- Unnamed Google Algorithm Update
- Website Speed Awareness Month
- On Page SEO Strategies – Part 2
- 5 On Page SEO Strategies
- NoFollow Links for Widgets
- SEO Link Building Tactic Devalued
- Stormy Google Algorithm Changes
- New Webmaster Tools Warning
- Little Known Google Tools for Business
- Online Client Testimonial Basics
- Google SERP & New Carousel
- Infographic: Content Marketing Visuals
- Web Directory, Link Farm & SEO Ranking
- 301 Redirect: WordPress How Tos
- SEO Copywriting Tip: Mind Mapping
- 3 Keyword Research Shortcuts
- How To Blog & Tips on First Impressions
- Blog Traffic: Attraction Factor – Part 2
- Blog Traffic: Attraction Factor – Part 1
- Blog Writing to Encourage Comments
- SEO Writing Introduction
- SEO Tools: Fooling Google?
- Common Content Marketing Mistakes
- Mobile Search News
- SEO Writing & Flesch Scores
- Website SEO and PPC
- Content Marketing & How To Videos
- Hiring a Ghostwriter for Blogging
- Content Marketing Writer’s Block
- Content Marketing Readability Scoring
- Quotes, Duplicate Content and SEO
- Disavow Links Tool Now Available
- Google Search October Update
- Website Page Speed & SEO
- WordPress and SEO (.com or .org)
- Google Search Changes
- Take Control of Duplicate Content and SEO
- Client Testimonials: What Makes Them So Powerful?
- How Google Search Really Works
- Tips to Finding a Legit Online Marketing Agency
- Email Marketing Open Rate Metrics & Tips
- In Business Reputation Every Customer Counts
- Long Tail Keyword: An SEO Gem
- 3 Tips For Active Website Writing
- Online Bio: What Works & What Doesn’t
- WordPress WordCamp 2012 Musings
- SEO Link Love or Landmine?
- Breaking into SEO Research
- What White Hat SEO Isn’t
- Marketing Voice: It Encompasses More Than You Think
- Keyword Research: Bedrock vs Quicksand Part 1
- Link Building: An SEO Power Tool Part 4
- Link Building: An SEO Power Tool Part 3
- Link Building: An SEO Power Tool Part 2
- Link Building: An SEO Power Tool Part 1
- SEO Penalty for Going Overboard
- Google Plus One: Basics Explained
- Website Images to Fit Any Budget
- Schema.org: A SEO Trick or Secret Weapon?
- Email Marketing: Insights & Trends
- Effective Blog Writing: 3 Key Ingredients
- Social Search: SEO Changed Forever
- White Hat SEO: Santa’s Nice List
- Why Keyword Stuffing is Bad for SEO
- 12 Best Practices for Email Marketing (Part 3)
- Blog Marketing: 10 Sources for Inspiration
Web Analytics
- How First-Party Data Will Affect Online Marketing
- Using Web Analytics for Data-Driven Marketing Decisions
- Call Tracking Tips for SEO & SEM (Without Using Paid Tools)
- Clever Website Thank You Pages
- Visitor Recordings for On-Page Optimization
- Heat Maps for Website Insights
- Google Analytics Demographics & Generational Insights
- Advanced Segmentation & Insights
- Webmaster Tools Makeover
- Remarketing: Google Analytics & PPC
- Website Speed Affects Conversions
- Why Use Digital Analytics Experiments
- GA Enhanced Link Attribution
- Analytics Bounce Rate Nuances & Settings
- Spectrum Snippet: Webmaster Academy Merits
- Tracking Events on Google Analytics
- New Web Optimization Feature in GA
- Spectrum Snippet: Google Analytics Update Explained
- Google Analytics: Are You Flying Blind? Part 1
WordPress Websites
- B2B Website Trends & Design
- User Experience: Why is UX Important for Business?
- Data Security & Privacy: Controlling Your Data
- Elementor vs. WordPress Gutenberg
- Gutenberg – Second Impressions
- Building Perfect Landing Pages
- How to Interview a Website Designer or Developer
- WordPress Website Accessibility
- 7 Key Phases of Website Development
- Are Divi Themes Bad for SEO?
- HTTPS Indexing Default
- Landing Page Tips
- WordPress Twenty Fourteen Available
- WordPress.com for Business
- Jetpack 2.4 Update is Supercharged
- Online Marketing Automation
- Mobile WordPress Website Trend
- Keeping WordPress Websites Safe
- WordPress 3.5.2 Security Release Explained
- WordPress Dashboard Refresh Preview
- Website Testing: Ideas Worth Trying
- Protecting WordPress from Attack
- Website Banner Blindness
- WordPress How To Via .TV
- WordPress Plugins for Functionality
- A Mobile Friendly Website is a Must
- Images – Selection & Optimization
- Favorite WordPress Security Plugins
- WordPress Security Compliance
- 5 Web Design Tips Using the F-Layout
- The Importance of Great Photos
- The Fuss About Responsive Web Design
- Correlation between User Experience & Brain Science
- DIY Website Design Disasters, Reprise of Mistakes
- DIY Website Design Disasters, Mistakes to Avoid
- New Year’s Resolution: Guide to Website Goals
- WordPress: More Than a Blog Platform – Part 4
- Designing for Website Usability