12 Best Practices for Email Marketing (Part 3)

Updated January 13, 2023

Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2  for tips 1-8.

9. Before You Hit Send

Ask a buddy or trusted business associate to review your email. It’s amazing what another set of eyes will pick up. In 6 seconds or less have them tell you what the call to action is and it’s value. If they can’t, go back and fine-tune your email.

10. Courteous Opt-Out

Even if your prospect opted-in, they may change their mind. I know this won’t happen to you… but just in case. Be considerate in your process of opting-out and ask them why. Their answers will help you modify future email marketing campaigns so they are more effective in keeping relationships and generate more business.

11. Know Your Customer

As you build and then maintain your email marketing database, be sure to segment your major target markets. It will help you craft messages specific to them and ultimately improve your conversion rates.

12. Filters & Graphics

There are a plethora of email platforms (e.,g Google, Outlook, Yahoo), and no two are really alike. For example, Google by default blocks images in emails unless the user has changed the setting.  Also be aware your audience may use filters to keep their inbox free from viruses and other malware hidden in graphics. Be sure that you’re email works with and without.

Have another tip to share? We’d like to hear your email marketing success story.