Decisions Made with Data.
WordPress
Development
Create a Website That Scales With You.
The Beauty of Form & Function
Creating a beautiful and functional website has never been easier. We specialize in WordPress, a powerful and highly customizable content management system (CMS). It’s the largest CMS in the world, used by small and large companies alike to propel and expand their online presence.
Data is the foundation of all our digital marketing services, including WordPress design and development. Using your analytics data, we’ll guide you through the entire process — site structure, user experience (UX), content development, conversion tracking, optimization and more. At each step, receive clear communication on your choices and their impact.
What’s Included
- WordPress Design & Development – WordPress is a free, open-source platform that offers flexibility and space to get creative. We’ll built a private development environment where we’ll collaborate on your site’s design, content structure, and functionality. In this phase, we’ll counsel you on which WordPress theme best fits your business and marketing integration needs.
- QA Testing – Launching your new website is an exciting milestone. Before making the new site live, we’ll review the site to ensure that everything — pages, images, forms, etc — are working as designed.
- Site Migration – Once the design and development phase is complete, we’ll create a migration plan. Site redesigns often involve deleting or merging pages, thus creating a need for redirects (similar to the USPS forwarding mail form). Accurate redirects and similar technical details are critical in preserving your website’s SEO equity.
How is your website performing?
Find the right WordPress package
Decades of Experience
Our agency specializes in developing and maintaining WordPress websites. Over the years, we’ve honed our skills and utilize industry best practices for our clients. For example, we only recommend WordPress themes and plugins that we’ve vetted to minimize integration errors. Another example is using specialized plugins and site settings to boost site speed (an important SEO factor). Lastly, we make sure your site responds well across all types of devices. As a result, you’ll find confident about how your new website looks and performs.
Frequently Asked
Questions
Is WordPress good for B2B?
WordPress is an excellent platform for B2B businesses. It offers a range of features that are essential for creating a professional website that can effectively market products and services to other businesses. With its flexibility, ease of use, and powerful customization options, WordPress is ideal for businesses looking to build a robust online presence. Additionally, WordPress is an open-source platform that offers a vast array of plugins and themes that can be used to tailor your site to your specific needs. WordPress is a great choice for B2B businesses looking to create a professional and effective online presence.
Will WordPress own my website?
No, WordPress will not own your website. It is simply a platform that offers a wide range of features and customization options for businesses looking to create a professional online presence. As the owner of your website, you have full control over its content and design, and WordPress allows you to manage and update your site as needed easily. With its flexibility and open-source nature, WordPress is an excellent choice for B2B businesses seeking a powerful and customizable website platform.
What is the difference between WordPress Setup & WordPress maintenance?
There is a notable difference between WordPress development and maintenance. WordPress development involves building a website from scratch using the platform’s features and customization options. On the other hand, WordPress maintenance involves managing and updating an existing website to ensure it stays up-to-date and secure. As the owner of your website, you have full control over both the development and maintenance processes, and WordPress makes it easy to handle both tasks efficiently. It’s flexibility and open-source nature make WordPress an excellent choice for businesses seeking a powerful and customizable website platform.
Not sure what’s
right for you?
Answer a few questions about your marketing goals and we’ll help you find the right fit.
What Our Clients Say
On the organic search side, we’ve seen more of our pages listed and our placement has improved. On the paid search side, they have improved our site quality score. It really helps you leverage your expenditures because you’re getting more of a return on investment regarding where you place in the paid ad. They’ve also managed to deliver the audience share we want while still meeting our budget. They’ve optimized our expenditures on the paid site, which has resulted in a growth of traffic and higher quality leads.
We don’t have an e-commerce site per se; we’ve got more of a quoting engine. Massimo helped us define a metric on that in terms of conversion. For the first time, we got something we can follow and measure, which has really helped. He also proposed other ways to capture that information in terms of phone-call monitoring and things like that. He’s delivered in the areas where we needed him to and has good ideas on other ways to measure and track.”
They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum’s efforts.
I do not hesitate to highly recommend them.”
Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye of resources and timeframes. They work together to collaborate great ideas and are willing to teach everything they do.
In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
It is an added benefit that Massimo understands all the technical aspects of WordPress. When we had an integration issue with the HubSpot API, he took the lead and spoke directly the the Hubspot engineers to resolve the issue on the first try. This type of support is all part of our Spectrum Group service agreement and I appreciate that I didn’t have to drive the resolution myself. Throughout the process I was confident that The Spectrum Group knew what to do, where to get the answers, and how to make a better experience for my customers. They did what they said they would do and delivered the results they promised.”