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1. WordPress Overview 2. WordPress Development 3. WordPress Maintenance
Home / Digital Marketing Services / WordPress Websites / WordPress Development

The Beauty of Form & Function

Creating a beautiful and functional website has never been easier. We specialize in WordPress, a powerful and highly customizable content management system (CMS). It’s the largest CMS in the world, used by small and large companies alike to propel and expand their online presence.

Data is the foundation of all our digital marketing services, including WordPress design and development. Using your analytics data, we’ll guide you through the entire process — site structure, user experience (UX), content development, conversion tracking, optimization and more. At each step, receive clear communication on your choices and their impact.

What’s Included

WordPress Design & Development

WordPress is a free, open-source platform that offers flexibility and space to get creative. We’ll built a private development environment where we’ll collaborate on your site’s design, content structure, and functionality. In this phase, we’ll counsel you on which WordPress theme best fits your business and marketing integration needs.

QA Testing

Launching your new website is an exciting milestone. Before making the new site live, we’ll review the site to ensure that everything — pages, images, forms, etc — are working as designed.

Site Migration

Once the design and development phase is complete, we’ll create a migration plan. Site redesigns often involve deleting or merging pages, thus creating a need for redirects (similar to the USPS forwarding mail form). Accurate redirects and similar technical details are critical in preserving your website’s SEO equity.

Ready for a Website That Earns Its Keep?

Audit My Site

YOUR NEXT STEPS

Start With An Audit. Then Decide.

1

Choose A $2K Audit

We dig into your SEO, analytics, paid ads, or local SEO data and find what is holding performance back.

2

Your Roadmap

You get an audit via shareable documents that are yours to keep, ranked by effort and impact.

3

Put it Into Action

Run the plan in house, or bring us in for a defined project or an ongoing monthly retainer. Your call.

See Audit Options

Frequently Asked Questions

Is WordPress good for B2B?

WordPress is an excellent platform for B2B businesses. It offers a range of features that are essential for creating a professional website that can effectively market products and services to other businesses. With its flexibility, ease of use, and powerful customization options, WordPress is ideal for businesses looking to build a robust online presence. Additionally, WordPress is an open-source platform that offers a vast array of plugins and themes that can be used to tailor your site to your specific needs. WordPress is a great choice for B2B businesses looking to create a professional and effective online presence.

Will WordPress own my website?

No, WordPress will not own your website. It is simply a platform that offers a wide range of features and customization options for businesses looking to create a professional online presence. As the owner of your website, you have full control over its content and design, and WordPress allows you to manage and update your site as needed easily. With its flexibility and open-source nature, WordPress is an excellent choice for B2B businesses seeking a powerful and customizable website platform.

What is the difference between WordPress Setup & WordPress maintenance?

There is a notable difference between WordPress development and maintenance. WordPress development involves building a website from scratch using the platform’s features and customization options. On the other hand, WordPress maintenance involves managing and updating an existing website to ensure it stays up-to-date and secure. As the owner of your website, you have full control over both the development and maintenance processes, and WordPress makes it easy to handle both tasks efficiently. It’s flexibility and open-source nature make WordPress an excellent choice for businesses seeking a powerful and customizable website platform.

We’re Trusted by the Brands You Trust

Featured in

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  • Spectrum and SEMRUSH Partnership badge
  • Spectrum earned Clutch 2024 Top Full Service Badge
  • Spectrum earned WPEngine preferred badge
  • Spectrum marketing strategy certified by Linkedin
  • Spectrum and Hotjar Partnership Badge
  • Spectrum and Cookiebot Certified Partner Badge
  • Spectrum earned best 2023 SEO agency in Sunnyvale 2023

What Our Clients Say

  • Ethical, Smart and Strategic.

    Transparency in digital marketing is a rare thing. The Spectrum Group Online delivers just that. Nothing was overpromised. They did what they said they’d do, using data and analysis as the basis for recommendations and helping companies grow and thrive.

    Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects, keeping a keen eye on resources and timeframes, and were willing to teach everything they did.

    They seamlessly blended technical SEO with user experience, then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing. They are ethical, smart, and strategic.
    Dan Hartnett
    President of Sergeant Shredder

  • Smart, Driven & Relentless

    The Spectrum Group brought a lot of expertise to our WordPress conversion and HubSpot integration. They were responsive, attentive to detail, and executed the rebranding, conversion, and launch flawlessly, delivering a redesigned website ahead of schedule.

    Throughout the process, I was confident The Spectrum Group knew what to do, where to get the answers, and how to create a better experience for our customers. They did what they said they would do and delivered the results they promised.
    Marketer, Bay Area Design-Build Firm

  • SEO Foundation Built

    With our very small budget, The Spectrum Group provided United Way with a mini-audit, SEO 101 training, and a deep dive on our website. The results were great, and the training raised our entire team’s capacity to tackle SEO challenges on our own.

    Every dollar was stretched and every piece of information was relevant. Alyson and Massimo are super knowledgeable, but they also possess the uncommon trait of being able to explain complicated technical information. If you want to know about SEO, they are amazing.
    Marketing Director of United Way Bay Area

  • Strategy, Not Geek-Speak

    In the past, we approached online marketing in a haphazard way. With The Spectrum Group, we became more strategic and went about it the right way. We received positive feedback on our site, closed business as a result, and their work was instrumental.

    ROI is important, but I also value that they are efficient, attentive, and very personable. What I like best about The Spectrum Group is that they don’t speak geek. I’ve been in business a long time, and I’m interested in the big picture.
    Local Law Firm

  • Knowledge Shared Generously

    Generous with their marketing knowledge and expertise, the team helped us strengthen Google Analytics tracking, improve top-of-funnel reporting, and create Looker Studio reporting that gave our client better insights without adding extra burden.

    They were hired to help us examine past work and support current work, but they also took the time to teach and explain to our team along the way. They were on time, reliable, understood our needs, and were good folks to work with.
    Gunderson Direct, Inc.

  • Thoughtful Growth Partner

    High-quality web development, technical blog posts, market research, and SEO optimization helped increase our organic web traffic while making us feel heard, important, and unique throughout the process.

    They regularly update our blog with informative, engaging posts that are well-targeted to our audience. They also design and create new website subpages that are visually appealing and informative, while providing regular reporting on SEO optimization progress and trend analysis.
    Benjamin Reynolds, Alternative Partners

  • Top-Notch Communication

    Well-written SEO content, improved Google ranking, and an aesthetically pleasing web presence were all part of the work. Their communication skills were top-notch, and they took the time to learn our industry, goals, and market.

    They were essential to the website redesign and created a lot of content and blog posts throughout the engagement. They conducted competitive analysis, keyword research, supported AdWords, and helped strengthen our online presence through Facebook and YouTube.
    Gardner Pool & Remodeling

  • Quality Leads Delivered

    Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions.

    He also took the time to explain the many ins and outs of search advertising. I highly recommend him to any business looking for a skilled search marketing expert to increase leads and grow revenue.
    Santa Cruz NonForce Chiropractors

  • SEO Made Actionable

    Spectrum thoroughly demonstrated its website content expertise. Through SEO training and page rewrites, they made it easy to make long-overdue content changes with specific recommendations backed by GA and GSC data to improve organic search performance.

    They wrote optimized content using keywords my audience searches for, and they helped me improve my navigation menu, so it was more logical for my audience. Their work made the content strategy clearer, more actionable, and easier to implement.
    Event Solutions

  • Trusted Resource

    Spectrum Group online is my go-to for anything SEO or SEM related. I value their expertise, their honesty, and their integrity. I recommend them at least weekly.
    Kristin Long, MIGHTYminnow

  • Best-In-Class Thinking

    The team at Spectrum Group is smart, driven, and relentless. They are true partners who work diligently with us on our digital journey, successfully coaching our team on SEO while bringing best-in-class thinking, humor, and joy to the process.
    Former CEO, McRoskey Mattress

  • SEO Made Understandable

    Massimo and Alyson are outstanding instructors. Their SEO class changed my career by making a difficult topic easier to understand, with clear instruction, white-hat practices, integrity, and valuable guidance across both content and technical SEO areas.
    Digital Marketing Student

  • Foundation That Performs

    The Spectrum Group created a solid foundation for our online presence, one that is generating results through phone calls and legitimate email inquiries. We’re building on that foundation, confident we’re measuring the right things and adding useful content.
    Local Law Firm

  • Research Before Redesign

    Working with The Spectrum Group was a very positive experience. They listened carefully to what I was trying to achieve, quickly got to the crux of our goals, and beautifully distilled my vision into the website design, functionality, and visual direction.

    I was impressed with the level of research they did before the website redesign even started. Their patience in translating technical aspects in a way I could understand was always encouraging. Their systems, procedures, and to-do lists helped us stay on track, and throughout the project, I felt well cared for. I was truly thrilled with the end result.
    CEO, Local Non-Profit

  • Performance Made Clear

    Working with Spectrum Group has been an excellent experience. They improved our SEO and Google Ads performance while walking us through their strategies, explaining the actions they implemented and how those changes meaningfully impacted our data output.

    Their approach was supportive, transparent, and highly educational, which made a meaningful difference for our team. I highly recommend Spectrum Group to anyone looking for a knowledgeable, kind partner genuinely invested in your success.
    Digital Marketer, B2B Startup

  • Data-Backed Guidance

    Spectrum Group Online was splendid to work with from beginning to end. They made the decision easy by explaining how their services could help, outlining comprehensive options, and providing excellent advice backed by statistics, data, and clear explanations.

    Their single point of contact system worked very well and made sure I felt satisfied through all phases of development. They are incredibly knowledgeable about internet marketing, web development, and how different aspects of a website influence search engines to help your business.
    Independent Entrepreneur

  • SEO Audit Clarity

    The Spectrum team made SEO easier to understand. They explained the SEO audit, research, and tactics in a way that was clear and helpful. It was a welcome approach to a highly technical subject and left us feeling confident about improving our online presence.

    The audit delivered everything promised, with specific pages, tools, and tactics designed to improve SEO across the entire website. Their team was incredibly easy to work with, highly collaborative, very responsive, and helpful throughout the process.
    Sr Digital Marketer, B2B Telecommunications

  • B2B Growth Partner

    Spectrum Group helped us build a digital strategy for the US market, improve brand awareness and engagement, and increase qualified leads from our website and Google Ads by 30%. They are more than just a vendor; they really feel like internal teammates.

    They started by analyzing our digital positioning in the US market, evaluating our website and local SEO, interviewing key people across our company, and researching competitors. They also took over Google Analytics, recreated our Data Studio reports, and helped us develop SEO, Google and Bing Ads, PPC, backlinks, UX/UI, newsletters, and content.

    They have a very supportive approach to our partnership. They are flexible, well-organized, and always find ways to help us, even when our budget is small. They divide projects into steps so we can accomplish what we need while staying within budget. I feel supported despite the fact that we are in Italy and they are in the US.
    Sr Marketer, B2B Medical Manufacturer

  • Dashboards, Training, Clarity

    Spectrum Group helped us get a handle on our Google Analytics accounts, connect our sites and accounts to gain visibility into user flow, and develop dashboards for our departments. They also provided SEO training for our news and content writers.

    We originally hired them to help our team better understand SEO and organic traffic. After visiting our facilities and providing training, the relationship expanded into additional consulting hours because their work helped us see where we needed deeper support.

    They applied new analytics goals to our accounts, created department-level dashboards, completed link cleanup, disavowed out-of-date links, and fine-tuned the sites for SEO. Their work gave us better visibility into how users moved between our sites and helped our team make more informed decisions.
    Sr Marketer, Haas School of Business, UC Berkeley

  • Marketing Team Extension

    Our website was turned around for the better. After an extensive audit, the team improved the site from both a business and user standpoint, helping attract more customers, keep visitors engaged, and convert web traffic into direct sales.

    They evaluated the clarity of our UX, analyzed the backend’s ability to support SEO and SEM, and applied their knowledge of Google Analytics to identify areas where the site could be improved. They then redesigned the website, upgraded SEO, and continued to enhance the site’s content and backend infrastructure.

    What impressed us most was their effort to learn what it means to operate a B2B water treatment company. If they didn’t understand something, they asked questions instead of trying to fake it. As a result, they internalized our message and can communicate it effectively. I see them as part of my marketing team and truly an asset to the business.
    Sr Marketer, B2B Manufacturer & Service Provider

  • Strategic SEM Testing

    Spectrum Group Online helped us use SEM for fast message testing in a startup environment. Over 10 weeks, they supported five rounds of ad testing, doubled impressions from 500 to over 1,000 per day, and kept clicks around 1%–2% as we refined our campaigns.

    We needed an agency with fresh, real-world search marketing experience in a space that changes quickly. Spectrum worked with us to develop a testing methodology that fit our intent, helped us find decent sandboxes to play in, and created campaign categories we could refine further.
    VP, Private Cloud Software

  • Qualified Leads at Lower Cost

    Spectrum Group Online helped us consistently increase qualified traffic and leads while reducing conversion costs from about $200 to $35–$40. They helped us run Google Ads, improve site architecture, refine content, and better understand user behavior.

    They helped with ad copy, tracking, meta tags, website language, and recommendations that allowed us to adapt the site based on what users were doing. They were responsive, professional, and very good at following up with reports, meeting notes, and clear documentation.

    What stood out most was their passion and expertise. They understand Google, SEO, SEM, and content from both a technical and audience perspective. Even if you’re sophisticated, it’s better to hire someone who can step back and look at your website from a Google perspective.
    Sr Marketer, Global Logistics Company

  • National Meets Local

    Spectrum helped us build a national-but-local SEO strategy, with landing pages and keywords focused on how we could be seen as a national brand with a strong local presence. Their work helped improve click-through rates, bounce rates, and search performance.

    Massimo and Alyson pair very well together as a team. Massimo is data-driven and knows Google like the back of his hand, while Alyson brings the content expertise. They are educators at heart, willing to do the work for you but also willing to teach you how to manage your own SEO.
    Sr Marketer, National Fruit Delivery Co

  • Measured Search Growth

    Spectrum helped us stay as strong and recognized online as we were offline. Their work improved our organic search visibility, paid search quality score, and return on ad spend while helping us grow traffic and attract higher-quality leads.

    They worked collaboratively with us on keywords, website usability, SEO, paid search, link development, content, and market-specific solution information. On the measurement side, Massimo helped define a conversion metric for our quoting engine, giving us something we could follow and measure for the first time.

    What stands out most is the personal touch. They are responsive, available, and easy to work with. They care about your website as much as you do, bring good ideas for measuring and tracking performance, and deliver in the areas where you need them most.
    CEO, International Microwave RF Manufacturer

Ready for a Website That Earns Its Keep?

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