About Spectrum Group Online
Measure what matters. Fix what’s holding you back. Build a plan you can act on.
Decades of B2B Experience
Spectrum Group Online is a B2B digital marketing agency in San Jose, California. We’ve worked with B2B companies since 2011, and some of those relationships go back more than a decade. Our team works remotely, so our clients aren’t limited to Silicon Valley or the San Francisco Bay Area.
Clients come to us when they’re spending on marketing and can’t tell what’s paying off. We fix the tracking first, then the plan. From there it’s ongoing work, because the business landscape, your competition, and marketing technology continue to evolve.
How to Know If We’re a Match
We work best with established B2B companies where marketing has to earn its budget. That usually means:
Our clients range from manufacturers and logistics companies to SaaS, professional services firms, and nonprofits. What they have in common is the situation above, not the industry.
Why this matters
B2B buyers are researching differently. They start with AI-assisted search, compare options over weeks, and come back after internal discussions. Supporting that journey takes sustained, data-focused work rather than a one-time campaign.
Our Most Successful Clients
Value expertise
Would rather pay for expertise than pay twice for cheap work.
Share their data
Treat sharing and using their data as foundational, not optional.
Play the long game
Know that digital marketing is a marathon, not a sprint.
What Makes Us Different
Your Data Stays Yours
No mystery dashboards, and no system you can’t take with you. Your accounts, your tools, and your data are set up in your name and paid for by you. If we part ways, you keep all of it, and we help with the handoff.
Stay in control of your data and accounts at all times.
Your Business Drives the Plan
Before we touch a campaign, we need to understand how your business wins deals, who you’re selling to, and what your sales team hears all day. Marketing that isn’t tied to that is just activity.
Get recommendations built around your business, not a template.
Your Foundation Comes First
Some of the most important marketing work happens behind the scenes. Schema markup, site security, tracking that doesn’t break, reports your leadership will actually read. It’s what makes campaigns worth running, and it’s usually what’s missing when marketing underperforms.
Fix what’s underneath before spending more on top.
A Retainer Built Around You
We build each retainer with you, based on what your business needs. A block of hours applied across the work that matters, plus flat fees for defined services like ads management, priced per channel. You know the number before you commit, and it flexes as your priorities do.
Know what you’re paying for, and why.
Ready to Stop Guessing About Your Marketing ROI?
Foundational Questions to Answer
Most clients start with a $2,000 audit rather than jumping into a retainer. It answers these important questions:
You get a clear roadmap you can act on and bring to your leadership. Starting is easy. In one working session you’ll grant access to the systems we need and confirm your marketing goals.
Key takeaway
$2,000. Fixed scope. No obligation to continue.
You get a prioritized roadmap whether or not you keep working with us.
YOUR NEXT STEPS
Start With An Audit. Then Decide.
Choose a $2K Audit
We dig into your SEO, analytics, paid ads, or local SEO data and find what is holding performance back.
Your Roadmap
You get an audit via shareable documents that are yours to keep, ranked by effort and impact.
Put it Into Action
Run the plan in house, or bring us in for a defined project or an ongoing monthly retainer. Your call.
What Happens After the Audit
The audit ends with a prioritized roadmap. From there, you decide how much help you want putting it into action.
A Clear Path Forward
A one-time project, phased work over time, or a monthly retainer. You’ll know what it costs and what it’s meant to produce.
Stay In Control
Monthly check-ins cover what’s been done, what’s in progress, and what the data is telling us. Dashboards in between, so nothing waits for a meeting.
Collaborative Work
We work alongside your internal marketing people, your web developer, or another agency already involved.
Sound Familiar?
“We’re spending on ads but we’re not sure what’s working.”
41% more conversions
Read a case study about data-driven PPC campaigns
“Our website gets traffic but not enough qualified leads.”
48% more leads
Read a case study about AI bidding, gated content, and keyword cleanup
“We’re not showing up when buyers search for what we do.”
89% more organic impressions
Read a case study about content and technical SEO
“Our website is slow and we think it’s costing us.”
84% faster download speed
Read a case study about website performance
Who You’ll Be Working With
We founded Spectrum Group Online in 2011 to be a different kind of agency, blending a data-first approach with personalized service. Typically one of us leads your account, and while we’re not always doing the technical work, we’re actively involved.
Alyson Harrold
Co-CEO & Chief Strategist
Alyson leads strategy and content, focused on building an online presence that persuades the people you’re trying to reach. She’s worked across broadcast, print, and digital, and most of her work comes down to making sense of a lot of moving parts. Using methods honed while teaching SEO and digital marketing at UC Berkeley Extension, she writes Spectrum’s guides.
Outside work she’s an avid reader, hikes locally in the Santa Cruz mountains, and takes longer treks in the Eastern Sierra.
Massimo Paolini
Co-CEO & Chief Data Scientist
Massimo leads analytics, technical SEO, and paid advertising. He has been working on the web since the 1990s and has been a Google Partner since 2014. Most of his work comes down to finding the signal in a sea of data. He taught Digital Marketing, Google Ads, and SEO at UC Berkeley Extension, and has presented at international search conferences including SMXL in Milan.
Outside work he builds complex Lego sets with his family, some in person and some over video. He’s been a Master Gardener since 2022.
Behind the two of us is a team of specialists in SEO, paid advertising, web development, and analytics. You’ll meet the ones working on your account. Spectrum also holds certifications and partnerships with Microsoft Advertising, LinkedIn, Semrush, WP Engine, and Cookiebot. See all certifications and partnerships
Frequently Asked Questions
We build each retainer with you. Most combine a block of hours applied across work like SEO, content, analytics, and your website, plus flat fees for defined services such as ads management, priced per channel.
A lot of those hours go to work you won’t see directly. Schema and technical SEO, site security and updates, tracking that doesn’t break, and reporting built for the meetings you have to sit in.
You do. Everything is set up in your name, and you’re the admin on your own accounts.
There are cases where we use professional-grade tools such as Semrush for data analysis. Those run on our license, and we can export the information for you whenever you need it.
No. We’re based in San Jose and work remotely with clients well beyond Silicon Valley and the San Francisco Bay Area.
It depends on the channel. Paid advertising moves in weeks. SEO and content take longer. We’ll give you a realistic timeline rather than a promise we can’t keep.
Initial engagements run at least six months. There’s meaningful setup and time investment on both sides at the start, and six months is what it takes for that work to pay off. You’ll agree to the terms before we begin, so nothing is a surprise.
Most clients stay much longer. Our longest-running client relationship started in 2013.
You keep all of it. Your accounts, your data, your documentation. We help with the handoff.
Ready to Stop Guessing About Your Marketing ROI?
Let’s talk about your current marketing challenges and where to focus first.
Schedule your free, no-pressure strategy call.