The Spectrum Group Online integrates expertise across graphic design, brand management, and website monetization. We believe a strong online presence is more than a collection of individual or à la carte components. Rather, our approach focuses on the integration points — the place where prospects become buyers, where strategy meets revenue, and where brand is both recognized and rewarded.
Our Core Team
Massimo Paolini is CEO and Chief Data Scientist. His two favorite sayings are “what does the data say” and “done is more profitable than perfect.” These philosophies drive his strategies for measuring everything possible and iterating for success.
Alyson leverages her extensive marketing and executive brand communication background. To ensure that companies maintain focused conversations, she creates strategies that engage faithful clients as well as attract new ones. Using Brand Intelligence, she uncovers what transforms satisfied clients into raving fans.
Jen has a passion for helping businesses succeed with their online marketing goals. Her specialty is Organic SEO, including link building, content writing and marketing. Experienced with creating and executing online strategies, she utilizes her comprehensive background in internet sales, hosting, website design, management and development.
Dan has a well-rounded background in Sales and Marketing. Starting from inside sales parlayed into creating content for inbound marketing and AdWords management, he understands what generates qualified leads and converts suspects into prospects.
Yuan is dedicated to making the world a better place, one marketing campaign at a time. He’s a recent MBA graduate with specialties in social media, event management, and SEO. When he’s not working, he’s either exploring nature or spending time with his cat, Doughnut.
Computer Engineering Student and Virtual Assistant
Adz is an expert in Wordpress, Data Entry, Web Research, Web/Computer Technical Support. He worked at an Online gaming company for almost 3 years. Adz is dedicated and completes a number of tasks for the Spectrum Group Online.
Sante J. Achille
Sante is a renowned international schema.org expert. A seasoned bilingual web marketer (he lives in a small medieval town close to Rome), Sante has literally reviewed and optimized hundreds of websites. Sante is also a sought after speaker at international conferences such as Search Engine Strategies (SES) and International Search Summit. Molto bene!
Before starting her own business, Erika was a news reporter and DJ for almost 20 years. Following her on-air career, she was a Press Secretary for the California State Legislature, and worked at a high profile PR agency managing notable clients including NBC and Knight Ridder. She brings extensive media and public relations know-how to create campaigns designed to boost brand awareness.
Our Promise to You
- A Comprehensive Viewpoint – Evaluate your online presence, including eCommerce, White Hat SEO, and Social Media to create an in-depth analysis.
- Strategic Intelligence – Provide the key data points that are the basis for strategic decision making, with emphasis in revenue performance and metrics.
- Easy-to-Follow Roadmaps – Develop White Hat SEO and SoMe a guide complete with action items and corresponding time-lines either you can implement independently or with our expert guidance.
- Ongoing Management – Tracking of all your online assets including analytics, search engine optimization, social media, content, and search engine marketing.