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Decisions Made with Data.

Drive Quality Leads
with Online Ads

Grow customers and revenue with pay-per-click (PPC) advertising with a certified digital marketing agency

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PPC Overview
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Home » Services » Pay Per Click

Why Pay-Per-Click Advertising

Utilizing online advertising — also called Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising — has never been easier to grow your business. PPC is one digital marketing strategy to expand your organization’s reach into new markets and revenue growth opportunities.

Reach New
Customers

Reach potential customers searching for businesses like yours.

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Generate
More Leads

Grow awareness, qualified leads, meetings, or signups with targeted ads.

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Test Messaging
That Converts

Test personalized experiences with AI & platform capabilities.

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Choose a Certified PPC Agency

Partnering with the right PPC agency is a big decision. You want to work with ethical, knowledgeable, and responsive marketers. That’s why working with a certified digital marketing agency like us makes sense. Our agency’s reputation is based on transparency and a commitment to excellence. When you work with us, you get the peace of mind of working with an experienced and certified Pay Per Click agency.

Your Path to Success

Step 1. Audit & Setup – If you already have a Google Ads or Microsoft Advertising account set up, we begin with an audit. We often find that account settings need refinement, additional tracking, or other data that are necessary to effectively manage ad campaigns. If you don’t currently have an online ad account, we’ll create and configure your account and walk you through the process.

Step 2. Report Dashboards – We highly recommend creating a data dashboard to view all your digital marketing data, including your online ads account(s). Your dashboard visually displays data that’s dynamic and shareable.

Step 3. Online Ads Management – We actively manage your online campaigns, making adjustments to optimize performance. We frequently test new ad copy, review search terms, and adjust messaging to improve desired results.

Marketers have allocated 44% of their digital spend budget on paid media including search engine marketing (PPC)

~ Deloitte Duke Fuqua CMO Survey Sept 2022

What Our Clients Say

“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
“They helped in the copy of the ads and understanding which ads were most effective in terms of delivering users. They have been great in helping me get very efficient in terms of cost. What I consider an acquisition, from their eyes is a person calls us for a quote or more information or they fill out a form. They have helped me drive down that cost considerably.”
– Director of Marketing, Delivery & Logistics Company
“On the ad space, they’re helping us a bunch with our Google AdWords, which is more on the SEM side. They’re definitely helping us build out those creatives in respect to the ads. They also help us to investigate and learn what our keywords are, and how to get the most and best bang for our buck. They constantly give me a checklist about what we can do to help navigate the SEO in the right direction. We have an internal social media person, but we are looking at whether we can have them help us with the ads for our social media.”
– Marketing Manager, At-Work & At-Home Fruit Delivery Vendor

Frequently Asked
Questions

How can Pay-Per-Click help my business?

Pay-Per-Click Advertising, when done well, increases leads and qualified website traffic. By bidding on key terms, online ads are viewed by potential customers looking for products or services. Online advertising is one digital marketing strategy to build awareness, find new customers, and grow revenue.

What’s your process for PPC?

Whether you’re new to online advertising or want to optimize an existing account, we begin our engagement with these steps:
1. Define Your Goals – PPC is powerful, but only if you have clear business and marketing goals. By answering “what does success look like?” we can create ad strategies to best meet your goals.

2. Create Online Ads – There are many components to creating and running successful ads, including compelling ad text, graphics, and videos, as well as landing pages that convert. Once launched, we’ll work with you on updating and optimizing those ad campaigns.

3. Examine Data – one of the many benefits of online advertising is the collection of performance data. By analyzing the data, we’ll recommend improvements and areas for additional testing to improve results.

4. Improve & Repeat – Effective PPC relies on an iterative, ongoing process of incremental improvements. We also recommend reserving a percentage of your online ads budget dedicated to testing messaging, new search terms, etc.

What are the benefits of hiring a certified PPC Agency?

Partnering with the right PPC agency is an important decision. Relying on an ethical, knowledgeable, and responsive marketing partner is particularly critical when you’re spending money on ads. That’s why working with a certified Google and Microsoft Advertising Partner like us makes sense.

To keep our partner designations, we must pass annual certification tests, adhere to each platform’s best practices, and maintain an Optimization Score of 70% or higher. We also have access to specialized training and beta products.

What is the difference between Google Ads and Microsoft Ads?

There are many differences between the two search engines and their online advertising platforms. First is the audience.

According to Search Engine Journal, 54% of Microsoft’s Bing users are 45 years old or older, with a third of them earning more than $100,000 in household income. MS owns LinkedIn, so enhanced audience targeting is available.

The second difference is search volume. Google has the greatest market share of all search engines. Plus, it owns YouTube, another important digital marketing channel with significant search volume.

Thirdly is cost. In our experience, keywords on Google Ads tend to be more expensive than on Microsoft due to Google’s larger audience and ad reach. Choosing which platform really depends on your industry, competitive landscape, budget, and business goals. Sometimes it makes sense to use both platforms to test online advertising strategies.

Not sure what’s
right for you?

Answer a few questions about your marketing goals and we’ll help you find the right fit.

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Decisions Made With Data. Results Delivered With Integrity