Utilizing online advertising — also called Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising — has never been easier to grow your business. PPC is one digital marketing strategy to expand your organization’s reach into new markets and revenue growth opportunities.
Partnering with the right PPC agency is a big decision. You want to work with ethical, knowledgeable, and responsive marketers. That’s why working with a certified digital marketing agency like us makes sense. Our agency’s reputation is based on transparency and a commitment to excellence. When you work with us, you get the peace of mind of working with an experienced and certified Pay Per Click agency.
Step 1. Audit & Setup – If you already have a Google Ads or Microsoft Advertising account set up, we begin with an audit. We often find that account settings need refinement, additional tracking, or other data that are necessary to effectively manage ad campaigns. If you don’t currently have an online ad account, we’ll create and configure your account and walk you through the process.
Step 2. Report Dashboards – We highly recommend creating a data dashboard to view all your digital marketing data, including your online ads account(s). Your dashboard visually displays data that’s dynamic and shareable.
Step 3. Online Ads Management – We actively manage your online campaigns, making adjustments to optimize performance. We frequently test new ad copy, review search terms, and adjust messaging to improve desired results.
Pay-Per-Click Advertising, when done well, increases leads and qualified website traffic. By bidding on key terms, online ads are viewed by potential customers looking for products or services. Online advertising is one digital marketing strategy to build awareness, find new customers, and grow revenue.
Whether you’re new to online advertising or want to optimize an existing account, we begin our engagement with these steps:
1. Define Your Goals – PPC is powerful, but only if you have clear business and marketing goals. By answering “what does success look like?” we can create ad strategies to best meet your goals.
2. Create Online Ads – There are many components to creating and running successful ads, including compelling ad text, graphics, and videos, as well as landing pages that convert. Once launched, we’ll work with you on updating and optimizing those ad campaigns.
3. Examine Data – one of the many benefits of online advertising is the collection of performance data. By analyzing the data, we’ll recommend improvements and areas for additional testing to improve results.
4. Improve & Repeat – Effective PPC relies on an iterative, ongoing process of incremental improvements. We also recommend reserving a percentage of your online ads budget dedicated to testing messaging, new search terms, etc.
When comparing organic search engine optimization (SEO), PPC may give you faster results as you are bidding on search phrases to drive leads. SEO is considered a long-term strategy that takes time to build. PPC can be particularly effective for time-sensitive promotions or product launches. Additionally, PPC offers precise targeting capabilities, enabling you to tailor your ads to specific keywords, demographics, and geographic locations, ensuring you reach your ideal audience. Its real-time data and analytics allow for immediate campaign adjustments.
Your PPC budget can vary based on your goals, industry, and keyword competition. The advantage of PPC is budget control, allowing you to set daily or monthly spending limits. PPC cost depends on keyword competitiveness, with popular keywords costing more. Before launching a PPC campaign, we agree on your advertising objectives, ROI potential, and recommended budget.
Answer a few questions about your marketing goals and we’ll help you find the right fit.