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Decisions Made with Data.

Drive Quality Leads
with Online Ads

Grow customers and revenue with pay-per-click (PPC) advertising with a certified digital marketing agency

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PPC Overview
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Home » Services » Pay Per Click

Why Pay-Per-Click Advertising

Utilizing online advertising — also called Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising — has never been easier to grow your business. PPC is one digital marketing strategy to expand your organization’s reach into new markets and revenue growth opportunities.

Reach New
Customers

Reach potential customers searching for businesses like yours.

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Generate
More Leads

Grow awareness, qualified leads, meetings, or signups with targeted ads.

Google AdsMicrosoft Ads

Test Messaging
That Converts

Test personalized experiences with AI & platform capabilities.

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Choose a Certified PPC Agency

Partnering with the right PPC agency is a big decision. You want to work with ethical, knowledgeable, and responsive marketers. That’s why working with a certified digital marketing agency like us makes sense. Our agency’s reputation is based on transparency and a commitment to excellence. When you work with us, you get the peace of mind of working with an experienced and certified Pay Per Click agency.

Your Path to Success

Step 1. Audit & Setup – If you already have a Google Ads or Microsoft Advertising account set up, we begin with an audit. We often find that account settings need refinement, additional tracking, or other data that are necessary to effectively manage ad campaigns. If you don’t currently have an online ad account, we’ll create and configure your account and walk you through the process.

Step 2. Report Dashboards – We highly recommend creating a data dashboard to view all your digital marketing data, including your online ads account(s). Your dashboard visually displays data that’s dynamic and shareable.

Step 3. Online Ads Management – We actively manage your online campaigns, making adjustments to optimize performance. We frequently test new ad copy, review search terms, and adjust messaging to improve desired results.

Marketers have allocated 44% of their digital spend budget on paid media including search engine marketing (PPC)

~ Deloitte Duke Fuqua CMO Survey Sept 2022

What Our Clients Say


“They pair very well together as a team. Massimo is really data-driven, and he knows Google like the back of his hand, whereas Alyson is a content person. With those two things paired, they make a really nice duo. I feel they are educators at heart. They’re willing to do the work for you, but if you want to learn to do it yourself, they’re not afraid to teach you how to manage your own SEO and then back off. I think that really sets them apart.

We’re a national brand, and we deliver nationwide; however, we do have a very local presence. We like to use local couriers and local fruit. Part of the strategy with Spectrum was around how we can be seen on the internet as a national brand that focuses locally. We developed landing pages that are focused on that, and built keywords that are focused on that national but local strategy.

We recently worked with Spectrum to identify some metatags and meta-descriptions that needed correction. They developed the standards of what those should be, and then also helped us identify some training for our own team around how to write that content. That helps dramatically with our click-through rates and our bounce rates, as it leads people in the right direction to find what they’re searching for.”
– Marketing Manager, Commercial Fruit Delivery Provider
“Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.”
– SantaCruz NonForceChiropractors
“Spectrum Group online is my go-to for anything SEO or SEM related. I value their expertise, their honesty, and their integrity. I recommend them at least weekly.”
– Kristin Long
“Massimo has delivered excellent SEM results for my clients and for students in my classroom. He and his great team offer valuable suggestions for Google search ads and are able to optimize to achieve a consistent flow of leads and maintain high quality scores. In the classroom, he’s able to translate the complex world of Google advertising into something a newbie can understand and appreciate. Massimo is my first and best recommendation to all my clients for Search Engine Marketing (SEM).”
– Kathryn Gorges
“Based on a recommendation from one of Massimo’s students from UC Berkeley, I hired Massimo and his team to design and manage a PPC campaign for my children’s entertainment business. Massimo’s team doubled my incoming leads within the first month. A significant percentage of these were hot leads, which created significant growth in my business and a continuing positive ROI. Massimo and his team have been professional, responsive, and helpful throughout the time we’ve worked together. I would recommend Massimo to anyone looking for PPC management.”
– Andrew Pulkrabek
“I had the chance to meet Massimo through a class he was teaching at the Berkeley Extension in San Francisco. I run a business which was almost failing due to heavy competition in my market. Through Massimo’s expertise in Google Ads marketing, he was able to turn things around and get us top search results at a low ad expense. This helped to turn things around for the business and we are grateful to have met Massimo when we did. I would definitely recommend his services.”
– Azhar Mirza, Founder
“Massimo is running my AdWords campaign, and I couldn’t be happier. Here are just some of the reasons I’m delighted to be working with Massimo. He is a true expert. He is the ultimate professional. He is proactive. He cares about my business, my goals and my results. He explains things very well. He’s a pleasure to work with . I truly feel blessed to have him on my team. I can’t recommend him highly enough.”
– Betty Kaufman
“Massimo’s technical SEO and digital marketing knowledge is off the charts. He is 100% honest and will tell you exactly how it is. That kind of integrity is refreshing and necessary in today’s business climate.

I found working with Massimo to be easy and collaborative; he can communicate at a high level and gets to the point quickly. He is a trustworthy resource, providing credible substance in his opinions. I also appreciated his ability to facilitate technical and strategic meetings, keeping all parties focused and on track.”
– Daniel Harnett, Owner
“Massimo is an expert in SEO with deep knowledge in that field.”
– Daniel Hanley

Frequently Asked
Questions

How can Pay-Per-Click help my business?

Pay-Per-Click Advertising, when done well, increases leads and qualified website traffic. By bidding on key terms, online ads are viewed by potential customers looking for products or services. Online advertising is one digital marketing strategy to build awareness, find new customers, and grow revenue.

What’s your process for PPC?

Whether you’re new to online advertising or want to optimize an existing account, we begin our engagement with these steps:
1. Define Your Goals – PPC is powerful, but only if you have clear business and marketing goals. By answering “what does success look like?” we can create ad strategies to best meet your goals.

2. Create Online Ads – There are many components to creating and running successful ads, including compelling ad text, graphics, and videos, as well as landing pages that convert. Once launched, we’ll work with you on updating and optimizing those ad campaigns.

3. Examine Data – one of the many benefits of online advertising is the collection of performance data. By analyzing the data, we’ll recommend improvements and areas for additional testing to improve results.

4. Improve & Repeat – Effective PPC relies on an iterative, ongoing process of incremental improvements. We also recommend reserving a percentage of your online ads budget dedicated to testing messaging, new search terms, etc.

What are the benefits of hiring a certified PPC Agency?

Partnering with the right PPC agency is an important decision. Relying on an ethical, knowledgeable, and responsive marketing partner is particularly critical when you’re spending money on ads. That’s why working with a certified Google and Microsoft Advertising Partner like us makes sense.

To keep our partner designations, we must pass annual certification tests, adhere to each platform’s best practices, and maintain an Optimization Score of 70% or higher. We also have access to specialized training and beta products.

What is the difference between Google Ads and Microsoft Ads?

There are many differences between the two search engines and their online advertising platforms. First is the audience.

According to Search Engine Journal, 54% of Microsoft’s Bing users are 45 years old or older, with a third of them earning more than $100,000 in household income. MS owns LinkedIn, so enhanced audience targeting is available.

The second difference is search volume. Google has the greatest market share of all search engines. Plus, it owns YouTube, another important digital marketing channel with significant search volume.

Thirdly is cost. In our experience, keywords on Google Ads tend to be more expensive than on Microsoft due to Google’s larger audience and ad reach. Choosing which platform really depends on your industry, competitive landscape, budget, and business goals. Sometimes it makes sense to use both platforms to test online advertising strategies.

Not sure what’s
right for you?

Answer a few questions about your marketing goals and we’ll help you find the right fit.

Book a Meeting

Decisions Made With Data. Results Delivered With Integrity