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Create a Window That Beautifully Reflects Your Brand

Build a fast, secure WordPress website that supports your business goals and online footprint.

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WordPress Overview
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Home » Services » WordPress Websites

Why WordPress

There are many reasons why WordPress is the most popular website platform across the world. First, it provides a stable backbone while offering limitless ways to customize a website. Next, the intuitive interface makes it easy for creators to add and update content. Lastly, the WordPress framework is easily understood and crawled by search engines, giving you an edge when building SEO. What’s not to love? Be prepared to be dazzled as we build a beautiful and functional website together.

Limitless
Customization

Choose from thousands of ready-made website themes & functionality.

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Keep Search
Engines in Mind

Rely on WordPress’ standardized structure & SEO add-ons for visibility.

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Easy to Create &
Update Content

Publish content that attracts and converts your target audience.

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Fast, Reliable
& Secure

Build a site using industry best practices for speed, back-ups and security.

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Sites Built for Business

A great website is more than its design. Translating your brand voice and business goals is the first step. With decades of experience, we approach WordPress design with these goals in mind:

  • Create an attractive site that is technically stable and secure
  • Support your business goals with user design best practices such as clear navigation and calls to action
  • Set you up for long-term success, whether it’s through maintenance, training, and upgrades.

Our agency is built on transparency and integrity. When you partner with us, it means you retain control of your website, domain credentials, and any collected data. Together, we’ll create a site that will serve you for years to come.

Two out of every five websites on the internet use WordPress. It powers over 35% of the top 1 million websites and is the fastest growing content management system for over a decade.

– HubSpot on Web Development Trends to Expect for 2023

What Our Clients Say

“They’re great in so many different ways — the service element, communication, availability, responsiveness — but I think the main thing is the personal touch. They care about your website as much as you do. They’re just nice people. It’s a pleasure to work with them.​

On the organic search side, we’ve seen more of our pages listed and our placement has improved. On the paid search side, they have improved our site quality score. It really helps you leverage your expenditures because you’re getting more of a return on investment regarding where you place in the paid ad. They’ve also managed to deliver the audience share we want while still meeting our budget. They’ve optimized our expenditures on the paid site, which has resulted in a growth of traffic and higher quality leads.

We don’t have an e-commerce site per se; we’ve got more of a quoting engine. Massimo helped us define a metric on that in terms of conversion. For the first time, we got something we can follow and measure, which has really helped. He also proposed other ways to capture that information in terms of phone-call monitoring and things like that. He’s delivered in the areas where we needed him to and has good ideas on other ways to measure and track.”
– President, Microwave Company
“Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process.

They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum’s efforts.

I do not hesitate to highly recommend them.”
– Mark Feldstein, CFO, Gardener Pool & Remodeling
“Massimo and Alyson’s class was a career changer for me. Their understanding of SEO is unparalleled and the integrity of their practices is valuable. If you follow Alyson and Massimo’s instruction, you will be on the right path.

Massimo and Alyson are outstanding instructors! Not only do they understand SEO inside and out but they follow white hat practices and operate with integrity. What makes this course especially valuable is that there are two of them to represent both the content and technical aspects of SEO. Wading through the troves of information about SEO is really difficult. Massimo and Alyson shoot it to you straight and teach you everything you need to know. Taking this class changed my career.”
– Lauren Carter, Digital Marketer, UC Berkeley Extension Student
“Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was overpromised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business.

Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye of resources and timeframes. They work together to collaborate great ideas and are willing to teach everything they do.

In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President, Sergeant Shredder
“Massimo is a true professional and extremely knowledgeable – a great combination for getting the job done. He has great follow-thru and a strong team around him. And he’s a super nice guy to get to know and enjoyable to work with as well!”
– Doug Hagan, Founder, krytar.com
“Massimo of The Spectrum Group Online created my mobile responsive website. I appreciate that he remains current on the latest WordPress trends and uses best practices.”
– Stephen Broeker
“Massimo helped with the technical aspects of my website redesign, goal flow, site map, and SEO. Making sure that I took advantage of the mobile responsive trend, he advised me on how to create an updated site that capitalized on WordPress’ best features and utilized industry best practices.”
– Peter Kellner
“When we decided to convert our website to WordPress and integrate it with HubSpot, it was clear that The Spectrum Group brought a lot of expertise to the table. They were responsive, attentive to detail, and executed the re-branding, the conversion, and timeliness of the launch flawlessly. Massimo delivered our beautifully redesigned website ahead of schedule, and exceeded our expectations in every way. We’re very proud of our site and get great feedback about it. The new home page attracts longer “hang time” with visitors and really showcases our work in the style we wanted to convey to our potential clients.

It is an added benefit that Massimo understands all the technical aspects of WordPress. When we had an integration issue with the HubSpot API, he took the lead and spoke directly the the Hubspot engineers to resolve the issue on the first try. This type of support is all part of our Spectrum Group service agreement and I appreciate that I didn’t have to drive the resolution myself. Throughout the process I was confident that The Spectrum Group knew what to do, where to get the answers, and how to make a better experience for my customers. They did what they said they would do and delivered the results they promised.”
– Deborah Vatani, Director, HP
“Massimo & I collaborated as volunteers on a TEDx event focused on reinventing Banking. There was great need of a web presence with only two months remaining before the event. Massimo’s experience and facility with WordPress brought a site online in days which conformed to the TED guidelines as well as met the aesthetics desired by the curator of this TEDx. He fluidly integrated subsequent changes in content and structure, adapting nimbly to changing requirements. It was a delight to work with Massimo, and I look forward to opportunities in the future to involve him in additional projects.”
– Bernie Maloney, CST

Frequently Asked
Questions

How can a WordPress website be beneficial to my business?

First, WordPress is the most popular website content management system (CMS) used by both B2C and B2B businesses. To create a website, no coding knowledge is required. The WordPress interface is intuitive and has excellent tutorials and documentation. Due to WordPress’ popularity, it’s easy to find design and development support.

Additionally, search engines, like Google and Bing, are very familiar with WordPress’ structure, which aids in making your site visibility in organic search (SEO). WordPress also provides plugins — add-ons that enable additional functionality — making it easy to create an attractive website to attract and convert potential customers.

Why is WordPress a better option than other CMS?

So far, 810 million websites worldwide are powered by WordPress. These include TechCrunch, CNN, National Football League, UPS, and more. With its highly scalable design, WordPress is a robust and flexible choice for individuals and Fortune 500 companies.

Our clients choose WordPress because they achieve an attractive, optimized, and secure site with reasonable maintenance requirements.

Who owns the data, accounts, and access to my WordPress website?

We believe you should own your WordPress account, its data, and those who can access the website. Our philosophy applies to any and all accounts for managing your website, online advertising, social media, or other online presence. As your digital marketing partner, you’ll grant us access. All the work that we do on your behalf belongs to you. It doesn’t get any more transparent than that.

Can I move my website to WordPress?

Yes, you can migrate a website to WordPress. WordPress is a popular platform that offers many flexible and customization options. However, the conversion process can be tricky depending on your current website’s technology, especially if you have custom code or complex functionality. Before starting any migration, we highly recommend creating backup files to avoid data loss. We frequently create and convert websites to WordPress, and welcome the opportunity to assist you.

Not sure what’s
right for you?

Answer a few questions about your marketing goals and we’ll help you find the right fit.

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Decisions Made With Data. Results Delivered With Integrity