An Analytics Audit Starting at $2000
A Google Analytics audit is essential to ensure that your marketing channels are tracked accurately. It helps identify any discrepancies in data reporting and offers insights into how visitor actions and key events like form submissions are monitored. The audit assesses the effectiveness of current tracking and pinpoints areas for improved measurement. This process is crucial for enhancing the precision of your data collection and helping you refine your marketing strategies effectively.
The Benefits of an Analytics Audit
- Verify Accuracy – ensure all your marketing channels are accurately tracked so you can rely on data for strategic decisions.
- Confirm Key Metrics – Eliminate discrepancies and identify key performance indicators specific to your business goals.
- Establish Benchmarks – Pinpoint areas for improvement so you can create detailed analyses of search performance and user interactions over time.
Areas of Focus
The Analytics audit reviews the configuration and integration of systems such as Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Microsoft Ads, Email Service Providers (e.g., MailChimp, ConstantContact), and CRMs (e.g., Hubspot). The audit will focus on:
- Review Google Analytics account settings and connections
- Confirm user actions (e.g., contact forms, newsletter signups, downloads) are tracked and configured
- Inspect the Google Search Console connection to your website
- Identify missing tracking opportunities
- Create a detailed action list to improve account configuration, connections, and reports
Choose an Experienced Analytics Agency
We believe in transparency on the Web. That’s why our Web Analytics services don’t rely upon proprietary systems that keep you in the dark. We believe all the data used to manage and optimize your online marketing belongs to you. With our Analytics audit, you’ll have a firm understanding of what data you should track to measure your marketing performance over time.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
Can I use Google Analytics for free?
Absolutely, Google Analytics offers a free version that allows you to access fundamental analytics insights for your website’s performance. It’s a valuable tool for understanding visitor behavior, traffic sources, and other essential metrics without cost.
Can Google Analytics track everything?
While Google Analytics is robust, it doesn’t track everything. It primarily focuses on website interactions, such as page views, clicks, and user behavior on your site. It doesn’t capture personal information, ensuring privacy compliance.
How does Google Analytics collect data?
Google Analytics collects data through a small code, usually JavaScript, embedded on your website’s pages. This code tracks user interactions, such as clicks and pageviews, sending this data to Google Analytics for analysis. It helps you understand how visitors engage with your site.
How secure is Google Analytics?
Google Analytics is generally secure and follows industry standards for data protection. However, it’s crucial to implement security best practices, such as using secure connections (HTTPS) and complying with data privacy regulations, to enhance the overall security of your analytics data.
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