Your Privacy
Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.
Collection of Personal Information
When visiting The Spectrum Group Online, your IP address, dates and times of access is collected by Google. Note: Google does not share IP addresses with us. Any information shared with us is purely used to analyze trends, administer the site, track users movement and gather broad demographic information for internal use. The information collected is stored within Google’s systems and is set to “not expire.” If you want to prevent your data from being used by Google Analytics, go to: https://tools.google.com/dlpage/gaoptout.
We use Google Tag Manager to manage our third-party analytics services such as Google Analytics, Bing, HotJar, Google Ads. We use these systems to track our website performance.
When You Complete a Form on our Website
We don’t collect personally identifiable information unless you fill out a form. When you fill out a form, your IP address and any information contained in the form is collected and used by us to respond to your request.
Website Security
To protect our website and any information collected, we use several security strategies. These strategies include: HTTPs, WordPress hardening, two-step authentication, and additional security plugins such as Sucuri and Jetpack. Note: we do not process financial transactions on our website.
Google Adsense and the DoubleClick DART Cookie
Google, as a third-party advertisement vendor, uses cookies to serve ads on this site. The use of DART cookies by Google enables them to serve adverts to visitors that are based on their visits to this website as well as other sites on the internet.
To opt out of the DART cookies you may visit the Google ad and content network privacy policy at the following url http://www.google.com/privacy_ads.html. Tracking of users through the DART cookie mechanisms are subject to Google’s own privacy policies.
Other Third Party ad servers or ad networks may also use cookies to track users activities on this website to measure advertisement effectiveness and other reasons that will be provided in their own privacy policies. The Spectrum Group Online has no access or control over these cookies that may be used by third-party advertisers.
CallRail Phone Tracking
We use CallRail for phone call tracking. Calls are recorded for quality and training purposes.
HotJar Analytics
This site uses HotJar Web Analytics services. HotJar may record mouse clicks, mouse movements, scrolling activity as well as text typed into the site’s contact form. We do not use HotJar to collect any personally identifiable information. Nor does this service track your browsing habits across other websites. We only use information gathered by this Web Analytics service to improve our website’s content and usability. You can choose to disable the service at the following url: https://www.hotjar.com/legal/compliance/opt-out.
Google Ads Advertiser Guide
The Spectrum Group Online is a certified Google Partner. That means we follow the quality and ethical guidelines set by Google. Even so, we highly recommend our clients read Google’s Advertiser Guide on working with a third-party vendor.
We charge a fee to manage your AdWords and/or AdCenter account; this fee may be a flat fee or a percentage of your advertising spend. We will provide written information about our fees before starting work on your advertising campaigns. Additionally, you will receive an invoice or statement each month for work completed on your behalf.
One of our differentiators is transparency; we believe our clients should own their accounts. Before working with us, you will open your own Google Ads and Bing AdCenter accounts. Then, you will grant us administrative access. If you want information about your account, including Customer ID, we will be happy to share this information. We will also show you the work we complete on your behalf at any time. In our status meetings or reports, we will show you performance information including cost, clicks and impressions.
Links to Third Party Websites
We have included links on this site for your use and reference. We are not responsible for the privacy policies on these websites. You should be aware that the privacy policies of these sites may differ from our own.
Changes to this Privacy Statement
The contents of this statement may be altered at any time, at our discretion.
If you have any questions regarding the privacy policy of The Spectrum Group Online then you may contact us at spectrum@spectrum-group-online.com.