Online Ads Audit

Avoid costly mistakes in your online ad campaigns & find opportunities to expand reach.

Start with an audit
Google Analytics SEO Paid Ads Area of Service

Ads Audit Starting at $2000

Are your online advertising campaigns optimized for success? If you have an existing Google Ads, Microsoft Ads, LinkedIn Ads, or social advertising account, we begin by thoroughly auditing your setup to identify areas for improvement, such as refining account settings and enhancing tracking capabilities. Our PPC audit ensures that your ad campaigns are structured effectively, the right data is tracked, and you’re leveraging your marketing spend.

Reach New Customers

Reach potential customers actively searching for businesses like yours.

Generate More
Leads

Grow awareness & generate leads with targeted ads.

Improve Ad
Performance

Prioritize your ad spend on campaigns based on performance and ROI.

Test Strategies & Messaging

Leverage AI & platform capabilities to test and improve results.

The Benefits of a PPC Audit

Unlock the full potential of your PPC campaigns with a detailed audit. Here are the key benefits of our PPC audit:

  • Campaign Efficiency – Identify underperforming aspects of your campaigns, allowing for strategic adjustments that increase effectiveness and ROI.
  • Spend Optimization – Pinpoint areas where you can reduce wasteful spending, making sure your budget is allocated towards tactics that yield the best returns.
  • Improved Targeting – Uncover opportunities to refine audience targeting, enhance ad relevance, and landing page engagement, which can lead to improved lead quality and conversion rates.
  • Data Accuracy – Verify that all tracking codes are correctly implemented, providing you with reliable data for informed decision-making.
  • Competitive Performance – Get insights into current industry best practices and benchmarks, helping you navigate a rapidly evolving digital landscape.

Audit Areas of Focus

During the PPC audit, we closely review several crucial elements to ensure your campaigns are set up for success:

  • Account Structure: Examination of the overall account hierarchy, campaign and ad group organization to enhance targeting and budget allocation.
  • Keyword Performance: Analysis of current keywords, their match types, and performance to identify high-performing keywords and eliminate underperforming ones.
  • Ad Copy and Relevance: Review of ad text and creative elements to ensure they are compelling and relevant to your target audience.
  • Bid Strategies: Assessment of current bidding strategies to ensure they align with your campaign goals and budget.
  • Quality Score: Evaluation of Quality Scores to identify opportunities for improving ad position and reducing costs.
  • Conversion Tracking: Verification of conversion tracking setup to ensure accurate measurement of campaign effectiveness.
  • Negative Keywords: Scrutiny of negative keyword lists to prevent wasted spend and improve campaign relevance.
  • Geo-Targeting Settings: Analysis of geographical targeting settings to ensure ads are shown to the most appropriate audience.
  • Targeting Options: Ensure the account is taking advantage of options such as remarketing, audience lists, bid adjustments, device targeting, interests, ad scheduling, and more.
  • Ad Extensions: Review of ad extensions being used to enhance visibility and increase click-through rates.
  • Landing Page Alignment: Examination of the alignment between ad copy and landing pages to ensure a cohesive user experience and maximize conversions.

Choose an Experienced Analytics Agency

We believe in transparency on the Web. That’s why our Web Analytics services don’t rely upon proprietary systems that keep you in the dark. We believe all the data used to manage and optimize your online marketing belongs to you. With our Analytics audit, you’ll have a firm understanding of what data you should track to measure your marketing performance over time.

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Frequently Asked Questions

How can Pay-Per-Click help my business?

Pay-Per-Click Advertising, when done well, increases leads and qualified website traffic. By bidding on key terms, online ads are viewed by potential customers looking for products or services. Online advertising is one digital marketing strategy to build awareness, find new customers, and grow revenue.

What’s your process for PPC?

Whether you’re new to online advertising or want to optimize an existing account, we begin our engagement with these steps:

1. Define Your Goals – PPC is powerful, but only if you have clear business and marketing goals. By answering “what does success look like?” we can create ad strategies to best meet your goals.

2. Create Online Ads – There are many components to creating and running successful ads, including compelling ad text, graphics, and videos, as well as landing pages that convert. Once launched, we’ll work with you on updating and optimizing those ad campaigns.

3. Examine Data – one of the many benefits of online advertising is the collection of performance data. By analyzing the data, we’ll recommend improvements and areas for additional testing to improve results.

4. Improve & Repeat – Effective PPC relies on an iterative, ongoing process of incremental improvements. We also recommend reserving a percentage of your online ads budget dedicated to testing messaging, new search terms, etc.

How does PPC compare to other online advertising methods?

When comparing organic search engine optimization (SEO), PPC may give you faster results as you are bidding on search phrases to drive leads. SEO is considered a long-term strategy that takes time to build. PPC can be particularly effective for time-sensitive promotions or product launches. Additionally, PPC offers precise targeting capabilities, enabling you to tailor your ads to specific keywords, demographics, and geographic locations, ensuring you reach your ideal audience. Its real-time data and analytics allow for immediate campaign adjustments.

What budget should I allocate for PPC campaigns, and how are costs determined?

Your PPC budget can vary based on your goals, industry, and keyword competition. The advantage of PPC is budget control, allowing you to set daily or monthly spending limits. PPC cost depends on keyword competitiveness, with popular keywords costing more. Before launching a PPC campaign, we agree on your advertising objectives, ROI potential, and recommended budget.

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Featured in

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  • Spectrum earned Clutch 2024 Top Full Service Badge
  • Spectrum earned WPEngine preferred badge
  • Spectrum marketing strategy certified by Linkedin
  • Spectrum and Hotjar Partnership Badge
  • Spectrum and Cookiebot Certified Partner Badge
  • Spectrum earned best 2023 SEO agency in Sunnyvale 2023

What Our Clients Say

  • Ethical, Smart and Strategic.

    Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was overpromised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business. Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye of resources and timeframes. They work together to collaborate great ideas and are willing to teach everything they do. They are ethical, smart and strategic.
    Dan Hartnett
    President of Sergeant Shredder

  • Smart, Driven & Relentless

    The team at Spectrum Group is smart, driven and relentless. They are true partners that work diligently with us on our digital journey. The Spectrum Group successfully coached us on SEO. Massimo and Alyson are a delight to work with; the McRoskey team appreciates their best-in-class thinking presented with a strong sense of humor and joy.
    Robin McRoskey
    CEO of McRoskey Mattress

  • They Are Amazing!

    When I hired Spectrum Group, I didn’t know very much about SEO. With our very small budget, Alyson and Massimo provided United Way with a “mini-audit” as well as a 101 training and deep dive on our website. The results were great! The audit was very helpful, but more importantly, the training and deep dive not only gave us information, it raised our entire team’s capacity on SEO. Now, we are able to tackle the challenges of SEO on our own. I feel like the information and training Spectrum gave us truly helped us. Every dollar was stretched and every piece of information was relevant. Alyson and Massimo are super knowledgeable but also possess the uncommon trait of being able to explain complicated technical information. If you want to know about SEO, they are amazing!
    Beth Trimarco
    Marketing Director of United Way Bay Area

  • Very Pleasant!

    Alyson conducted an audit of our SEO for United Way of the Bay Area’s website. After her analysis of the current state of our site, she presented the results in an easy to understand format. This allowed us to create a phased plan of action. She focused on helping us shape our current authentic content to better communicate our message and organize our site a little bit better. There were simple things we did upon her advice such as combine our site and our blog into one WordPress installation. We are already seeing an increase in traffic as a result of her findings. In addition, she is a very pleasant and a fun person to work with!
    Lind Shum
    Art Director of United Way Bay Area