You’re probably reading this page to figure out a realistic digital marketing budget, calculate potential profitability, and see if we’re the agency for you. Excellent, let’s see if we’re a match!
Our Core Values
Before we continue, it’s important for you to know something about our agency and how we approach pricing. The Spectrum Group Online was built upon these core values:
- Transparency
- Integrity
- Quality
As you read on, you’ll see how we’ve applied those values to pricing our services. Plus, we’re committed to excellence as demonstrated by our Google Partner Certification, our affiliation with UC Berkeley Extension as digital marketing instructors, and speaking at industry events.
*This does not include monies spent on ads within digital platforms (e.g., Google Ads, Bing, Yahoo, Facebook, Pinterest, etc).
Pricing Through Collaboration
One size doesn’t fit all when it comes to digital marketing. Are you a start-up or a well-established brand? Do you need help with one digital channel or need full-service marketing support? The answers to these questions will help us custom-fit a digital marketing package that fits your goals and budget.
So how do we figure out your perfect pricing package? By collaborating in a spreadsheet where we discuss your goals and match with digital marketing deliverables and timeframes. No complicated RFPs. No long-winded proposals. No red tape. You get the info you need in order to make an informed decision to move forward.
Retainers vs. Projects
Our clients typically choose to work with us on a retainer basis. We agree up front to work together over a period of time. By committing to a workable monthly budget, we reserve time just for you. In return, you receive our best pricing.
Want to sample of services before committing on a retainer? No problem. Let’s create a standalone project, one that has specific goals, deliverables, timeline, and associated costs.
PPC Management
To set the right expectations, we want to be transparent. Our smallest retainer package — PPC Brand Management — starts at $199 but it’s a very limited package. It’s focused on advertising your brand name only within Google Ads. This starter package is an excellent way to dip your big toe into online advertising with limited funds. It’s an affordable way to help an audience that’s already familiar with your brand to easily find you.
If you’re looking to expand your digital footprint, you’ll need a more robust PPC management package. Those start at $1,000 a month (not including what you’ll spend with Google, Bing, Yahoo, or social media channel).
SEO
The secret to SEO is not really a secret. The recipe is quite simple: links and content. If you’re looking to improve how your website appears (ranks) in organic search, be prepared to invest in this long-term strategy.
Our SEO retainers — starting at $2,500 a month — typically contain two components:
1) optimized content and
2) relevant links from other credible websites.
If another agency has told you SEO results are fast and guaranteed, we invite you to read about White Hat SEO and why it’s the only sustainable approach to organic search.
Website Design
We specialize in WordPress websites only. So if you’re looking to upgrade or move your website to WordPress, we can help you. For basic websites built on a theme (we prefer StudioPress as the code is clean and stable), the investment is about $3,000. If you need something more complex, like eCommerce or other customized functionality, we’ll need a list of requirements to provide a more accurate estimate.
Let’s Recap
We’re so glad you decided to read our entire pricing page! As mentioned at the beginning of this page, our agency is based on the core values of transparency, integrity, and quality. By choosing to work with us, you receive:
If you like what you’ve read so far, we invite you to reach out and get acquainted. We look forward to meeting you.