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Advertise on one of the largest search engines to expand brand awareness and generate leads to grow your business
Google is the most popular search engine in the world. So Google Ads — Google’s pay-per-click platform — gives you plenty of options and flexibility to use lead generation to grow your business. Google’s online ads enable you to target people searching for your business’ products or services to generate leads. As a certified Google Ads agency that uses a data-first approach, we’ll help you build your ad campaigns and bidding strategies, optimize your ads and landing pages, and measure results.
Find packages that work for your business
Partnering with the right Google Ads agency is a big decision. You want to work with ethical, knowledgeable, and responsive marketers. That’s why working with a certified digital marketing agency like ours makes sense. Our agency’s reputation is based on transparency and a commitment to excellence. When you work with us, you get the peace of mind of working with an experienced and certified SEM agency.
Advertising on Google Ads is not free. When setting up your account and ad campaigns, you’ll choose your monthly ad spend and connect a payment method (typically a credit card).
Google Ads can generate leads, expand brand awareness, promote products and services, and grow revenue. However, its effectiveness depends on several factors, including your target audience, the conversion goals you track, how well your ad campaigns are optimized, writing relevant ads to search terms, and designing landing pages that successfully convert visitors into leads.
Partnering with the right Google Ads agency is a big decision. You want to make sure they are ethical, knowledgeable, and responsive. That’s why working with a certified Google Partner like us makes sense. To maintain our partner designations, we must pass annual certification tests, adhere to Google’s best practices, and maintain an Optimization Score of 70% or higher. Partners gain access to specialized training and beta-test products.
There are many differences between the two search engines and their online advertising platforms. First is the audience.
According to Search Engine Journal, 54% of Microsoft’s Bing users are 45 years old or older, with a third earning more than $100,000 in household income. MS owns LinkedIn and provides enhanced audience targeting.
The second difference is search volume. Google has the greatest market share of all search engines. Plus, it owns YouTube, another important digital marketing channel with significant search volume.
Thirdly is cost. In our experience, keywords on Google Ads tend to be more expensive than on Microsoft due to Google’s larger audience and ad reach. Choosing which platform really depends on your industry, competitive landscape, budget, and business goals. Sometimes it makes sense to use both platforms to test online advertising strategies.
Answer a few questions about your marketing goals and we’ll help you find the right fit.