'

Decisions Made with Data.

Microsoft Ads

Use Microsoft’s search network to increase awareness and generate qualified leads from new customers.

PPC Overview
Google Ads
Microsoft Ads
Home » Services » Pay Per Click » Microsoft Ads

A Growing Alternative to Google Ads

Microsoft Ads takes advantage of Bing’s growing market share as it’s the default search engine for Outlook users. Microsoft’s Bing is the second most-used search engine, having gained 1.2 billion unique global visitors. It also displays ads on MSN, Yahoo, and AOL. Research indicates that Microsoft’s audience tends to be 45+ years old, with a third earning more than $100,000 in household income. Adding Microsoft Ads to your online advertising marketing mix can tap into a different audience and take advantage of more granular targeting.

What We Do

  • Ads Account – Setting up your Microsoft Ads account and ads campaigns so they support your business goals. We actively manage your account to maximize results while controlling costs.
  • Text Ads – Bing Text ads appear when potential customers use search phrases related to your business, product, or services. Ads can appear across multiple sites, as Microsoft owns Bing, MSN, Yahoo, AOL, and LinkedIn.
  • Display Ads – Often graphical in nature, display ads appear on targeted websites to expand brand awareness or launch a new product or service.
  • Shopping Ads – Perfect to showcase products, especially those where product photos, descriptions, and prices are important to buyers as they buying decisions.
  • Video Ads – Leverage video content by creating video adverts on the Microsoft Audience Network. Target audiences actively consuming content on MSN, Microsoft News, and other sites.

Ready to generate new leads?

Find packages that work for your business

See Pricing

Work with a Microsoft Certified Partner

Partnering with the right Microsoft Ads agency is an important decision. You want to work with ethical, knowledgeable, and responsive marketers. When you work with us, you get the piece of mind of working with an experienced and certified SEM agency.

Frequently Asked
Questions

How effective are Microsoft Ads?

We’ve found Microsoft Ads to be effective for many companies. Since the Bing audience skews older, this can provide an advantage. Microsoft Bing users tend to have higher incomes and purchase more — up to 22% more than on other search engines.

What is the difference between Google Ads and Microsoft Ads?

There are many differences between the two search engines and their online advertising platforms. First is the audience.

According to Search Engine Journal, 54% of Microsoft’s Bing users are 45 years old or older, with a third earning more than $100,000 in household income. MS owns LinkedIn and provides enhanced audience targeting.

The second difference is search volume. Google has the greatest market share of all search engines. Plus, it owns YouTube, another important digital marketing channel with significant search volume.

Thirdly is cost. In our experience, keywords on Google Ads tend to be more expensive than on Microsoft due to Google’s larger audience and ad reach. Choosing which platform depends on your industry, competitive landscape, budget, and business goals. Sometimes it makes sense to use both platforms to test online advertising strategies.

Compared to Google Ads, MS Ads lets you use Linked In to create targeted ads, run ads on Yahoo search engines and news platforms, and do ads on Duck-Duck-go for a more private audience.

Are Microsoft Ads free?

No. Microsoft Ads is an auction where you compete with other companies, very similar to Google Ads. Basically, you’re bidding on keywords so your ads are served to searchers. How much you spend on Microsoft Ads depends upon multiple factors. We’ve found that every client’s average cost per click and conversion rate is unique, and therefore ad management optimization requires careful tending to avoid wasting time and money.

What are the benefits of hiring a certified PPC Agency?

Partnering with the right PPC agency is a big decision. You want to make sure they are ethical, knowledgeable, and responsive. That’s why working with a certified Microsoft Partner like us makes sense. In order to receive and keep our certification, we must follow their account management best practices and quality guidelines.

Not sure what’s
right for you?

Answer a few questions about your marketing goals and we’ll help you find the right fit.

Book a Meeting

What Our Clients Say

“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
“They helped in the copy of the ads and understanding which ads were most effective in terms of delivering users. They have been great in helping me get very efficient in terms of cost. What I consider an acquisition, from their eyes is a person calls us for a quote or more information or they fill out a form. They have helped me drive down that cost considerably.”
– Director of Marketing, Delivery & Logistics Company
“On the ad space, they’re helping us a bunch with our Google AdWords, which is more on the SEM side. They’re definitely helping us build out those creatives in respect to the ads. They also help us to investigate and learn what our keywords are, and how to get the most and best bang for our buck. They constantly give me a checklist about what we can do to help navigate the SEO in the right direction. We have an internal social media person, but we are looking at whether we can have them help us with the ads for our social media.”
– Marketing Manager, Fruit Vendor