Use Microsoft’s search network to increase awareness and generate qualified leads from new customers.
Microsoft Ads takes advantage of Bing’s growing market share as it’s the default search engine for Outlook users. Microsoft’s Bing is the second most-used search engine, having gained 1.2 billion unique global visitors. It also displays ads on MSN, Yahoo, and AOL. Research indicates that Microsoft’s audience tends to be 45+ years old, with a third earning more than $100,000 in household income. Adding Microsoft Ads to your online advertising marketing mix can tap into a different audience and take advantage of more granular targeting.
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Partnering with the right Microsoft Ads agency is an important decision. You want to work with ethical, knowledgeable, and responsive marketers. When you work with us, you get the piece of mind of working with an experienced and certified SEM agency.
We’ve found Microsoft Ads to be effective for many companies. Since the Bing audience skews older, this can provide an advantage. Microsoft Bing users tend to have higher incomes and purchase more — up to 22% more than on other search engines.
There are many differences between the two search engines and their online advertising platforms. First is the audience.
According to Search Engine Journal, 54% of Microsoft’s Bing users are 45 years old or older, with a third earning more than $100,000 in household income. MS owns LinkedIn and provides enhanced audience targeting.
The second difference is search volume. Google has the greatest market share of all search engines. Plus, it owns YouTube, another important digital marketing channel with significant search volume.
Thirdly is cost. In our experience, keywords on Google Ads tend to be more expensive than on Microsoft due to Google’s larger audience and ad reach. Choosing which platform depends on your industry, competitive landscape, budget, and business goals. Sometimes it makes sense to use both platforms to test online advertising strategies.
Compared to Google Ads, MS Ads lets you use Linked In to create targeted ads, run ads on Yahoo search engines and news platforms, and do ads on Duck-Duck-go for a more private audience.
No. Microsoft Ads is an auction where you compete with other companies, very similar to Google Ads. Basically, you’re bidding on keywords so your ads are served to searchers. How much you spend on Microsoft Ads depends upon multiple factors. We’ve found that every client’s average cost per click and conversion rate is unique, and therefore ad management optimization requires careful tending to avoid wasting time and money.
Partnering with the right PPC agency is a big decision. You want to make sure they are ethical, knowledgeable, and responsive. That’s why working with a certified Microsoft Partner like us makes sense. In order to receive and keep our certification, we must follow their account management best practices and quality guidelines.
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