What does schema do for your SEO? Structured data provides precise information to search engines, boosts search performance for voice and image search, and ultimately improves your visibility, brand awareness, and click-through rates.
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Stand Out with Schema SEO
Schema markup isn’t just advanced website code. It’s a powerful SEO strategy that bridges the gap between search engines and your website’s content. Schema takes advantage of standard classifications and markup code — developed as a collaboration between Google, Microsoft, and Yahoo that began in 2011 — that speaks directly to search engines to better match searchers with relevant content. Essentially, schema markup is an advanced SEO technique that gives your content an edge in organic search results because you’re communicating in a format that search engines understand.
Over 10 million websites use Schema.org to markup their web pages to improve their SEO. Schema Markup, also called Structured Data, opens up more SEO opportunities to stand out in non-paid (organic) search results.
You’ve probably seen rich snippets on Search Engine Results Pages (SERPs). Snippets are enhanced answers often shown at the top of a page or in the “questions related to your search” area. Schema markup makes it possible to be eligible for these snippets –offering you the opportunity to stand out in non-paid (organic) searches and drive more clicks to your website.
An Experienced Schema Agency
We’ve helped numerous clients apply Schema Markup to their websites, achieving positive results. We partner with SchemaApp, a premier schema provider. We use their tool for applying markup to web pages, analyzing the markup code’s health and performance, and taking advantage of the latest schema classifications and code updates. Our experience has shown that schema has these benefits:
- Improved impressions and clicks
- Higher click-through-rates (CTRs)
- More engagement on pages with markup language
- Better matches to searchers’ intent due to improved understanding of a page’s content and website’s structure
- Takes advantage of emerging voice and image search behaviors
In addition to having deep knowledge of Schema, SEO, SEM, and WordPress, we are also a data-first digital marketing agency. We specialize in Web Analytics and other measurement tools to inform your strategic decisions and manage your marketing efforts.
B2B Microwave Component Company
PresidentTake the Next Step
Ready to take advantage of Schema Markup’s competitive edge? Contact us today to take the next step in building your website’s visibility in organic search. Together, we’ll build a winning strategy.
Get noticed with
Schema SEO
Frequently Asked Questions
Yes. Schema markup can be used on all types of website platforms including WordPress.
Yes. Schema markup helps all types of businesses, including those with a local geographic reach as well as national and international companies.
Ideally schema markup is on all pages. However, that may not be feasible. We recommend adding schema markup on important pages such as the homepage, contact, company info, services/products. For more advanced schema projects, we can create templates which standardizes information for products or services.
Other than answering questions and keeping your content organized, adding the right schema markup helps you get rich snippets. Schema markup helps search engines understand the context as well as the meaning of content as well as the entities that are related to it.
Adding schema helps to optimize your web pages for the knowledge panel and knowledge graph. Schema enables you to tag the author ( EAT ), publish date, products/services, and even use the u0022sameAs Propertyu0022 to link to wikidata items. Other ways to optimize your knowledge panel or graph are to claim your Google Business Profile account, similar Local SEO accounts, and leverage social media.