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WordPress Redesign & Analytics Case Study

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Updated January 12, 2023

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This Silicon Valley-based construction company had a template website on a proprietary system. This system had limited SEO capabilities and the client was essentially a technology-hostage where they didn’t own the site design and couldn’t port elsewhere. Google Analytics data wasn’t configured and not collecting essential performance data. Additionally, the website was not mobile responsive, offering a clunky experience for visitors using smartphones and tablets.

SnapShot Before Our Work Together

  • Poor organic search results due to the website’s SEO infrastructure
  • Zero data collected on their website performance data
  • Content not optimized and styled to attract and engage qualified leads

Effectively Manage Your Google Ads Resources

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In this Free eBook:

  • Learn the different ad types
  • Use ads to support SEO strategies
  • Understand SEM’s risks & benefits
  • Translate business goals to metrics
  • Set performance expectations

WordPress Website Case Study Results

  • 357% increase in mobile visitors by converting to a WordPress mobile website
  • Client gained 100% control of all their online systems
  • Configured Google Analytics and Search Console with HubSpot to collect critical SEO and performance data
  • Created Google Analytics goals and annotated events to correlate marketing efforts to results
  • Optimized forms and content to capitalized on top referral sites that drove inbound leads and reduced bounce rate by 68%
  • Increased website visits 113%, increased unique sessions by 115% and added 4% new visitors by conducting keyword research and optimizing content
  • Integrated partner I-frame into the site to showcase product capabilities

A Certified Google Partner & UC Berkeley Extension Instructors

Most likely your business can’t afford to waste marketing dollars. By working with Spectrum, you benefit from working with a certified Google Partner and instructors at UC Berkeley Extension. What does that mean for you?

  • Directly access a professional team that’s been tested on their AdWords knowledge and experience
  • Partner with marketers who understand the entire online sales process including Web design and SEO
  • Ensure your account is actively managed for performance
  • Receive guidance on implementing systems that track accurate results
  • Enjoy the option of learning AdWords management including analytics reporting

photo credit top: Steve Slater
photo credit body: Garrett Heath
photo credit – Bottom: Mint Social

About Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

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