Meet Spectrum Group Online
Experience across the Spectrum
The Spectrum Group Online is a Silicon Valley-based digital marketing agency built on these core values: transparency, integrity, and quality. Our B2B and B2C clients rely on us to be their digital marketing partner, using a data-first methodology. We first set the stage with a solid function of web analytics, making sure that all digital marketing channels — SEO, SEM, social, email, etc — are accurately tracked so insights can be gleaned from actionable and dynamic data dashboards. Our marketing philosophy focuses on our clients’ integration points — the place where prospects become buyers, where strategy meets revenue, and where your brand is both recognized and rewarded.
Achieve results built on transparency and collaboration. We serve clients across a variety of industries.
Founded in 2011
Work with a data-first digital marketing agency with experience in Analytics, SEO, SEM, WordPress, & more.
Ranging from local, national and international companies, our clients rely on us with their marketing footprint.
Control your data and feel confident in making marketing decisions with real-time data dashboards.
Data Focused While Translating Geek Speak
The beauty of digital marketing is its ability for measurement and rapid iteration. We help our clients create a vision for their online marketing, develop a strategic plan based on their revenue goals, and then seamlessly deliver on their plan. Essentially, we leverage your brand and online presence to drive business and increase profitability. While we do like to geek out on data, we’re even happier to explain what we see so you’re informed and confident in your marketing decisions.
Our Core Team
Co-CEO & Chief Strategist
Alyson is Co-CEO and Chief Strategist. She’s worked at NBC-TV affiliates, a city magazine, an international ad agency as well as served in the C-Suite before striking out as a digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience so brands can have meaningful customer interactions. Since 2014 Alyson has taught those lessons at UC Berkeley Extension in her SEO and Digital Marketing courses. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences.
Co-CEO & Chief Data Scientist
Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.
Jay earned a Marketing degree from the International Academy of Management & Economics. With decades of experience in customer support and team management, Jay keeps the Spectrum team on track. When not spending time with family, Jay is an avid basketball fan.
Yuan is dedicated to making the world a better place, one marketing campaign at a time. He’s a recent MBA graduate with specialties in social media, event management, and SEO. When he’s not working, he’s either exploring nature or spending time with his cat, Doughnut.
Digital Marketing Manager
Veronica is a certified Digital Marketer with a passion for copywriting, content marketing, digital advertising, and social media management. She also specializes in adapting messaging to LATAM and other Spanish-speaking communities. She loves home decor, creative writing, and volunteering in her free time.
Maine is adept at figuring out the ever-changing nature of search algorithms, marketing trends, and tools. Maine’s thirst for learning and practical application serves her clients well. Living her motto of “there’s not life without melody” Maine sings, writes songs, and plays the guitar, drums, and keyboard.
As a Marketing Coordinator, Aya loves helping brands and businesses make a strong online presence. Being a millennial, she dabbles in all things digital. She is also an advocate for financial literacy. On the days when she is not working with businesses, she works as a personal financial advisor.
Web Developer & Designer
Lejohn “LJ” Domingo is a seasoned web developer with considerable web development, coding, and design knowledge. When not working on websites, he enjoys many outdoor activities, motorcycling, playing with his dogs, and watching movies and TV series.
PR & Social Media Strategist
Erika was a news reporter and DJ for almost 20 years. Following her on-air career, she was a Press Secretary for the California State Legislature and worked at a high-profile PR agency. Erika brings extensive media and public relations know-how to create campaigns that boost brand awareness.
Ready to talk? Schedule a 30-minute no obligation consult with us.