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You are here: Home / Archives for Case Studies

Case Studies

Google Analytics – SEO Case Study

May 23, 2017 //  by Daniel Crummack//  Leave a Comment

This Google Analytics case study sums up a recent project we undertook with a California-based engineering company. This company manufacturers electrical components used in high-tech projects in the defence and communications sectors worldwide. From an SEO standpoint, their product categories ranked well but each has competition in both organic and paid search. Also, due to the nature of the end-product, this client manufactures many variations of each product resulting in multiple pages with similar content and specifications.

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Category: Case Studies

SEO & SEM Case Study

October 11, 2016 //  by Alyson Harrold//  Leave a Comment

Coordinating Paid Search & Organic Visibility Before working with us, this professional services client experienced sporadic returns from their paid search efforts and significant fluctuations in their visibility in organic search. After completing an audit, it was clear they engaged several Grey Hat agencies that didn’t follow Google best practices. As a result, their site …

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Category: Case Studies

AdWords Case Study

October 11, 2016 //  by Alyson Harrold//  Leave a Comment

Moving a PPC Account Into a Positive ROI This AdWords Case Study summarizes the work we completed for a client headquartered in Northern California. They provide online training courses across the U.S. targeted to a young audience. Their competition routinely outbids them on keywords. Amidst intense pressure to further discount prices and guarantee results (passing the …

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Category: Case Studies

WordPress Redesign & Analytics Case Study

October 9, 2016 //  by Alyson Harrold//  Leave a Comment

Redesigning Website To Improve Organic Search This Silicon Valley-based construction company had a template website on a proprietary system. This system had limited SEO capabilities and the client was essentially a technology-hostage where they didn’t own the site design and couldn’t port elsewhere. Google Analytics data wasn’t configured and not collecting essential performance data. Additionally, …

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Category: Case Studies

New Home Page

Website Design for Financial Advocate for Seniors

April 19, 2012 //  by Massimo Paolini//  Leave a Comment

Refreshing A WordPress Website’s Design Minda’s business had matured and evolved since launching a WordPress website in 2010.  This project entailed a complete website design update. The end result was simple yet elegant that reflects Minda’s brand as well as the breadth and quality of services she provides. Each page was edited and optimized to …

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Category: Case Studies

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Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.

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