Case Studies

In a recent PPC campaign, we achieved a 41% increase in conversion rates for a B2B tax-related financial services company! This case study showcases the strength of our data-driven approach. We refined the keywords to target searches more likely to lead to sales. By using advanced ad features and bidding strategies, we not only increased user interest but also significantly boosted our client’s return on investment. Read on to learn more about how we boosted new leads for this client.

Using data pulled from Google Analytics and Google Search Console, we chronicled the improvements achieved by one of our B2B clients. In a five-month comparison of their top pages before and after adding schema markup, we measured improvements in impressions, organic search position, and click-through rates.

Our client reached out to us to ask for help in optimizing their Google Ads account. After an account audit, we gave our recommendations utilizing AI-powered automated bidding, gated content, and keyword cleanup. Within several months, the account’s performance improved.
Transitioning from an initial project, we now manage the account to continually optimize the campaigns and improve results.

Before we did the migration, we had a load time of 3.1 seconds which is beyond Google’s recommended speed of under two seconds. After the migration, our new loading time became 499 ms, less than half the original speed.

This Google Analytics case study sums up a recent project we undertook with a California-based engineering company. This company manufacturers electrical components used in high-tech projects in the defence and communications sectors worldwide. From an SEO standpoint, their product categories ranked well but each has competition in both organic and paid search. Also, due to the nature of the end-product, this client manufactures many variations of each product resulting in multiple pages with similar content and specifications.

Coordinating Paid Search & Organic Visibility Before working with us, this professional services client experienced sporadic returns from their paid search efforts and significant fluctuations in their visibility in organic search. After completing an audit, it was clear they engaged several Grey Hat agencies that didn’t follow Google best practices. As a result, their site…

Moving a PPC Account Into a Positive ROI This AdWords Case Study summarizes the work we completed for a client headquartered in Northern California. They provide online training courses across the U.S. targeted to a young audience. Their competition routinely outbids them on keywords. Amidst intense pressure to further discount prices and guarantee results (passing the…

Redesigning Website To Improve Organic Search This Silicon Valley-based construction company had a template website on a proprietary system. This system had limited SEO capabilities and the client was essentially a technology-hostage where they didn’t own the site design and couldn’t port elsewhere. Google Analytics data wasn’t configured and not collecting essential performance data. Additionally,…