Finally, Get Analytics Data You Can Trust

Our Google Analytics Audit & Setup service is the definitive first step to fixing tracking errors, eliminating uncertainty, and building a reliable data foundation for B2B growth.

Get Your Audit & Setup Plan
1. Google Analytics 2. Audit & Setup 3. Dashboards & Reporting 4. Analytics Support

Are You Making Critical Decisions Based on Bad Data?

You think you know which marketing channels are working, but you’re not 100% confident. Key events, like form submissions, aren’t being tracked consistently. You’re looking at your GA4 reports, but the numbers feel wrong, and you can’t get a clear answer on your ROI.

This is a dangerous position for a B2B company. Making budget decisions with inaccurate data is a fast track to wasted ad spend and missed opportunities.

What’s Included in Your Audit & Setup?

This is a complete, one-time project to ensure your marketing performance is tracked accurately.

Full GA4 Account Audit

You’ll get a detailed review of your current setup to uncover critical errors, data leaks, and missed opportunities.

Expert GA4 & Tag Manager Configuration

You’ll have your accounts set up by experts, using Google Tag Manager to streamline all your tracking codes into one efficient and manageable system.

Critical Conversion Tracking

You’ll be able to prove your ROI with accurate tracking of key events, such as form submissions, demo requests, and phone calls, so you know exactly what drives revenue.

Google Search Console Connection

You’ll gain valuable SEO insights by connecting Google Search Console, giving you a clearer picture of your organic performance right inside your analytics.

Custom Audience & Segment Setup

You’ll gain a deeper understanding of your B2B sales cycle by pre-configuring custom audiences (like returning visitors) and data segments (like specific geographic regions or products).

Ready to Make Decisions with Confidence?

Let’s start with a clear, data-driven plan. Stop guessing and get the accurate data you need to grow your business.

Get Your Audit & Setup Plan

Frequently Asked Questions

What if I don’t have a Google Analytics account at all?

That’s no problem. Our setup service is designed for you. We’ll install and configure a brand new GA4 account and walk you through the entire process.

Who owns the Google Analytics account?

You do, 100%. We believe you should own all your data and accounts. We work as your partner, with the access you grant us.

What’s the difference between this and “Analytics Support”?

This “Audit & Setup” is a one-time project to build a correct foundation. “Analytics Support” is an ongoing monthly retainer for clients who already have a solid setup but want expert help with analysis, reporting, and troubleshooting.

We’re Trusted by the Brands You Trust

Featured in

  • Spectrum Google Partner badge
  • Spectrum Microsoft Partnership badge
  • Spectrum and SEMRUSH Partnership badge
  • Spectrum earned Clutch 2024 Top Full Service Badge
  • Spectrum earned WPEngine preferred badge
  • Spectrum marketing strategy certified by Linkedin
  • Spectrum and Hotjar Partnership Badge
  • Spectrum and Cookiebot Certified Partner Badge
  • Spectrum earned best 2023 SEO agency in Sunnyvale 2023

What Our Clients Say

  • Ethical, Smart and Strategic.

    Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was overpromised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business. Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye of resources and timeframes. They work together to collaborate great ideas and are willing to teach everything they do. They are ethical, smart and strategic.
    Dan Hartnett
    President of Sergeant Shredder

  • Smart, Driven & Relentless

    The team at Spectrum Group is smart, driven and relentless. They are true partners that work diligently with us on our digital journey. The Spectrum Group successfully coached us on SEO. Massimo and Alyson are a delight to work with; the McRoskey team appreciates their best-in-class thinking presented with a strong sense of humor and joy.
    Robin McRoskey
    CEO of McRoskey Mattress

  • They Are Amazing!

    When I hired Spectrum Group, I didn’t know very much about SEO. With our very small budget, Alyson and Massimo provided United Way with a “mini-audit” as well as a 101 training and deep dive on our website. The results were great! The audit was very helpful, but more importantly, the training and deep dive not only gave us information, it raised our entire team’s capacity on SEO. Now, we are able to tackle the challenges of SEO on our own. I feel like the information and training Spectrum gave us truly helped us. Every dollar was stretched and every piece of information was relevant. Alyson and Massimo are super knowledgeable but also possess the uncommon trait of being able to explain complicated technical information. If you want to know about SEO, they are amazing!
    Beth Trimarco
    Marketing Director of United Way Bay Area

  • Very Pleasant!

    Alyson conducted an audit of our SEO for United Way of the Bay Area’s website. After her analysis of the current state of our site, she presented the results in an easy to understand format. This allowed us to create a phased plan of action. She focused on helping us shape our current authentic content to better communicate our message and organize our site a little bit better. There were simple things we did upon her advice such as combine our site and our blog into one WordPress installation. We are already seeing an increase in traffic as a result of her findings. In addition, she is a very pleasant and a fun person to work with!
    Lind Shum
    Art Director of United Way Bay Area