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Decisions Made with Data.

Invest Your Marketing Dollars Wisely

Use Google Analytics to accurately measure your digital marketing investment to make informed decisions.

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Analytics Overview
1. Audit & Setup
2. Data Dashboards
3. Analytics Support
Home » Services » Google Analytics

Why Analytics

Web Analytics tools provide insight into your digital marketing footprint and its effectiveness. Feel confident about your marketing decisions by using data to confirm that you’re investing in the right channels. Experience the many benefits of using Analytics effectively:

Know Your
Audience

Access customer attributes, behaviors, and other data across devices & channels.

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Share Custom Dashboards

Create one comprehensive and visual dashboard you can share with your team.

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Data-Influenced Decision Making

Invest marketing dollars wisely based on conversion & user performance data.

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Connect Marketing With Sales

Tap into user engagement that drives conversions and revenue growth.

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Your Path to Success

Step 1. Audit & Setup — If you already have Google Analytics (GA) set up, we begin with an audit. We often find that accounts miss critical pieces (such as conversion tracking), or some settings need refinement, making data more accurate and useful. If you don’t currently use GA, we’ll install and configure your account and walk you through the process.

Step 2. Report Dashboards — Take advantage of standard reports, or we can create a customized dashboard with metrics that are most meaningful for your marketing and business management. Your dashboard visually displays data that’s dynamic and shareable.

Step 3. Data Analysis & Review — Data for data’s sake is not useful. We’ll help you glean insights from your GA reports to aid in decision-making and performance tracking, so you avoid expensive errors. Our retainer clients choose from monthly, bi-monthly, or quarterly reviews of their marketing reports.

Marketers are spending more on analytics, representing 8.9% of their budgets. CMOs are doubling their investment in tools and building knowledge, enabling them to make marketing decisions using analytics data.

~ Deloitte Duke Fuqua CMO Survey Aug 2022

What Our Clients Say

“They are generous with their marketing knowledge in general and their expertise in their primary focus. What I mean is that although they were hired to help us examine some past work and do well on current work, they took the time to teach and explain along the way to our team. Good folks.”
– VP Data & Strategy, Gunderson Direct, Inc.
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments. They provided additional services, such as a link cleanup where they disavowed out of date links and fine-tuned the sites for SEO.

We hired them for help with SEO training. Our team has plenty of news and content writers without much knowledge of organic traffic.”
– Director of Program Marketing, Haas School UC Berkeley
“I hired Spectrum to help figure out why my website’s SEO performance was dropping. If you need an agency to help you figure out your analytics and make sense of it, Spectrum is that agency. I had several one-on-one sessions with Massimo. Boy, does he love to dig into data. His ability to zero in performance metrics and provide insights was extremely helpful. Massimo has a wealth of knowledge.”
– Sheila Dizon-BurnsSheila Dizon-Burns
“Based on a recommendation from one of Massimo’s students from UC Berkeley, I hired Massimo and his team to design and manage a PPC campaign for my children’s entertainment business. Massimo’s team doubled my incoming leads within the first month. A significant percentage of these were hot leads, which created significant growth in my business and a continuing positive ROI. Massimo and his team have been professional, responsive, and helpful throughout the time we’ve worked together. I would recommend Massimo to anyone looking for PPC management.”
– Andrew Pulkrabek
“Massimo helped tremendously with Dojo’s Web Analytics SEO profile. We worked together to analyze Dojo’s site performance in Google Analytics and Search Console, and Massimo helped me learn a lot in the process. He identified actionable insights and quantified the impact we could have by tweaking SEO and campaign parameters. Massimo has a rare gift for data analysis and I appreciate his practical approach, strategic perspective, and ability to deep dive on analytical and technical details.”
– Bryce Fitzsimons, Dojo

Frequently Asked
Questions

What are the benefits of using Analytics?

Web Analytics provides the necessary information to manage your digital marketing and its performance. Analytics gathers visitor behavior data, helping you enhance user experience (UX) on your website and other marketing channels. Analytics measures how specific web content performs — showing user engagement metrics like bounce rate, time on a page — and how visitors flow through your website. Without this data, you can’t determine which pages contribute the most to your desired outcomes (e.g., form fills, phone calls, etc.) or where improvements are needed. Google Analytics is a robust way to view all types of your marketing metrics, including Ads, SEO, referral opportunities, social media contributions, and more. By relying on data for marketing decisions, you can be more confident in your strategies.

Who owns the data and accounts in
Google Analytics?

We believe you should own your Google Analytics account and its data. This philosophy applies to any and all accounts for managing your website, online advertising, social media, or other online presence. As your digital marketing partner, you’ll grant us access. All the work that we do on your behalf belongs to you. It doesn’t get any more transparent than that.

Is Google Analytics free?

Yes. Google Analytics is a free tool with multiple features, such as real-time data, custom reports, audience segmentations, and more. As with any tool, you’ll need to agree to their terms of service.

Not sure what’s
right for you?

Answer a few questions about your marketing goals and we’ll help you find the right fit.

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Decisions Made With Data. Results Delivered With Integrity