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Decisions Made with Data.

Invest Your Marketing Dollars Wisely

Use Google Analytics to accurately measure your digital marketing investment to make informed decisions.

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Analytics Overview
1. Audit & Setup
2. Data Dashboards
3. Analytics Support
Home » Services » Google Analytics

Why Analytics

Web Analytics tools provide insight into your digital marketing footprint and its effectiveness. Feel confident about your marketing decisions by using data to confirm that you’re investing in the right channels. Experience the many benefits of using Analytics effectively:

Know Your
Audience

Access customer attributes, behaviors, and other data across devices & channels.

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Share Custom Dashboards

Create one comprehensive and visual dashboard you can share with your team.

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Data-Influenced Decision Making

Invest marketing dollars wisely based on conversion & user performance data.

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Connect Marketing With Sales

Tap into user engagement that drives conversions and revenue growth.

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Your Path to Success

Step 1. Audit & Setup — If you already have Google Analytics (GA) set up, we begin with an audit. We often find that accounts miss critical pieces (such as conversion tracking), or some settings need refinement, making data more accurate and useful. If you don’t currently use GA, we’ll install and configure your account and walk you through the process.

Step 2. Report Dashboards — Take advantage of standard reports, or we can create a customized dashboard with metrics that are most meaningful for your marketing and business management. Your dashboard visually displays data that’s dynamic and shareable.

Step 3. Data Analysis & Review — Data for data’s sake is not useful. We’ll help you glean insights from your GA reports to aid in decision-making and performance tracking, so you avoid expensive errors. Our retainer clients choose from monthly, bi-monthly, or quarterly reviews of their marketing reports.

Marketers are spending more on analytics, representing 8.9% of their budgets. CMOs are doubling their investment in tools and building knowledge, enabling them to make marketing decisions using analytics data.

~ Deloitte Duke Fuqua CMO Survey Aug 2022

What Our Clients Say

“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
“They were true partners in the collaboration.”
– Director of Program Marketing, Haas School UC Berkeley
“The Spectrum Group team always tries to be flexible and to find ways to help us.”
– Manager, Global Marketing & Communications, Fedegari Group
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales. Executive-level engagement facilitates productive and positive collaboration. They’re industry-leading professionals.”
– Marketing Manager, Garratt Callahan

Frequently Asked
Questions

What are the benefits of using Analytics?

Web Analytics provides the necessary information to manage your digital marketing and its performance. Analytics gathers visitor behavior data, helping you enhance user experience (UX) on your website and other marketing channels. Analytics measures how specific web content performs — showing user engagement metrics like bounce rate, time on a page — and how visitors flow through your website. Without this data, you can’t determine which pages contribute the most to your desired outcomes (e.g., form fills, phone calls, etc.) or where improvements are needed. Google Analytics is a robust way to view all types of your marketing metrics, including Ads, SEO, referral opportunities, social media contributions, and more. By relying on data for marketing decisions, you can be more confident in your strategies.

Who owns the data and accounts in
Google Analytics?

We believe you should own your Google Analytics account and its data. This philosophy applies to any and all accounts for managing your website, online advertising, social media, or other online presence. As your digital marketing partner, you’ll grant us access. All the work that we do on your behalf belongs to you. It doesn’t get any more transparent than that.

Is Google Analytics free?

Yes. Google Analytics is a free tool with multiple features, such as real-time data, custom reports, audience segmentations, and more. As with any tool, you’ll need to agree to their terms of service.

Not sure what’s
right for you?

Answer a few questions about your marketing goals and we’ll help you find the right fit.

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Decisions Made With Data. Results Delivered With Integrity