Keep track of your business’ web analytics and online health with data dashboards. We understand how crucial it is for companies to monitor what’s happening on and off their website. The challenge lies in wrapping your head around all this data, especially if you believe in using multiple marketing channels to drive leads and grow revenue. Discover more about Google Looker Studio (DS) dashboard and how you can use it to make data-driven marketing decisions.
Why Use a Real-time Data Dashboard?
Getting lost down a rabbit hole of performance metrics is one of the many difficulties of digital marketing. Here are a few reasons we think using a real-time data dashboard is vital:
Update: Google Data Studio rebranded to Google Looker Studio on October 11, 2022. Google made this change in an effort to make its business intelligence tools more accessible and user-friendly for businesses by combining them under the Looker brand.
Integrate Your Business Data: Having too much business data is just as bad as having no data at all. Avoid scattered reports by aggregating real-time data from Google (e.g., analytics, Search Console, Ads) and other sources into one unique dashboard with DS.
Go Beyond Spreadsheet: Using only Excel (or similar) to gain insights from your data can sometimes get overwhelming. Instead, DS pulls vital information from several data-gathering systems into one dashboard that includes spreadsheet-type visuals (e.g., time series, pie charts, and bar graphs), as well as functions and formulas so that you can make calculations on the spot.
Collaborate With Your Team: DS reports are shareable via email or even in groups. Give control over who views or edits your data.
Integrate your KPIs: Bring your KPIs to a single dashboard from sources like call or lead tracking software, Google Ads, or Search Console, and only give your attention to which channels are bringing you the most qualified leads. Some of the KPIs you can track are: 1) acquisition, 2) activation, 3) retention, 4) referral, and 5) revenue.
Track Growth & Progress: Real-time dashboards let you track the progress of KPIs and other metrics (e.g., most viewed content or the number of downloads) you have integrated. Automated reports mean less time wasted on monthly file uploads.
With DS, forget having to flip through a hundred tables and pages in myriad individual reports. Google dashboards put the most important information at your fingertips so you can focus on the metrics that drive business while aligning team members and stakeholders.
Connections We Recommend
As previously mentioned, Google Looker Studio works with more than just spreadsheets and documents. Here are some DS connections we recommend:
- Google Search Console
- Google Analytics
- Google Ads
- Google Sheets
Google Data Studio Partners
- SEO Tools like Semrush, Ahrefs, & Moz
- Analytics Tools like CallRail
- Social Media Analytics like Facebook, Instagram & TikTok
- Other Ad Platforms like Bing, Microsoft & Apple Search Ads
- CRM like Salesforce & Hubspot
Make Data-Driven Decisions
Managing your digital marketing relies heavily on data – honest and accurate data. When you choose to work with us, we help you make decisions supported by real-time information. As Google Partners, analytics is our specialty, and we work with you to evaluate your online presence, competitive performance, overall website health, and measured results.
Samples of Google Looker Studio Dashboards
Talk to us about Google Looker Studio
If you’re looking for a seamless experience managing your digital marketing efforts in a comprehensive information platform, consider trying our data dashboard services. Contact us today to schedule a 30-minute no-obligation Google Looker Studio Consulting session.
Google Data Studio Dashboard FAQs
- Is Google Looker Studio Free?
Google Looker Studio is free for businesses and organizations, featuring interactive dashboards and organized real-time reports. Google continues to add features to Data Looker without cost, but you may have to pay for third-party connectors.
- How are Dashboards Different From Reports?
While reports are a detailed collection of data, including tables, charts, and graphs, data dashboards are built to visualize and organize data to provide quick answers to important, time-sensitive questions, like “how is my business doing?”. Like the dashboard in your car, which informs you of all you need to run it smoothly, data dashboards let you see everything you need to know about your business metrics. A dashboard is designed to keep your attention on what matters, whether it be the road you’re driving on or the business you are running right now.
- Is Google Looker Studio Secure?
Google Data Studio features Google data security and authentication protocols. You choose who is authorized to view or edit your dashboards. However, there is still no protocol for restricting certain parts of your data, like row-and-column level security, compared to other dashboard tools like Tableau.