SEO research (also known as keyword analysis) is essential to developing a comprehensive Search Engine Optimization strategy upon which it is built. Carrying out this sometimes monotonous, detail-rich endeavor is at the top of my daily to-do list, so I want to share a few observations. Variations on a Theme First, it is not for the …
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Upcoming Local Class to Learn SEO
We often get asked questions about how hard it is to learn SEO, especially effective keyword research and content optimization. Well, the answer is now really easy! Join our upcoming local class where you’ll get hands-on instruction. This UC Berkeley Extension course if perfect for business owners who want to do-it-themselves or for digital marketers who want to hone their SEO skills. It’s a four week class with 12 hours of instruction on the Belmont campus.
GA Audit
An Analytics Audit Starting at $2000 A Google Analytics audit is essential to ensure that your marketing channels are tracked accurately. It helps identify any discrepancies in data reporting and offers insights into how visitor actions and key events like form submissions are monitored. The audit assesses the effectiveness of current tracking and pinpoints areas …
Digital Marketing Trends 2024
Use technology to your advantage. 68% of SEO professionals use AI-powered services and task automation, and larger teams lead the way. Use tools to help you with repetitive tasks, but remember that human input (like understanding search intent, which is a focus for experienced SEO professionals) is still essential.
Digital Marketing Pricing
It All Starts With Data & a Plan As a data-first agency, your digital marketing strategy starts with an Analytics Audit or an SEO Audit — essential first steps to building a plan for your specific situation. By analyzing your data, any recommendations are aligned with your business objectives. Whether it’s unraveling the story behind …
WordPress Maintenance
WordPress Maintenance Keeping Your Site Updated and Secure. Keeping Pace with Code Updates WordPress is the world’s most used content management system (CMS) because it keeps pace the ever-changing needs of its users. WordPress has a whole community behind its code, adding and updating new features as well as implementing protocols to foil hackers. With …
WordPress Development
WordPress Development Create a Website That Scales With You. The Beauty of Form & Function Creating a beautiful and functional website has never been easier. We specialize in WordPress, a powerful and highly customizable content management system (CMS). It’s the largest CMS in the world, used by small and large companies alike to propel and …
WordPress Websites
Create a Window That Beautifully Reflects Your Brand Build a fast, secure WordPress website that supports your business goals and online footprint. Why WordPress There are many reasons why WordPress is the most popular website platform across the world. First, it provides a stable backbone while offering limitless ways to customize a website. Next, the …
How Topic Clusters Work: From Successful Content to Website Structure
It’s trivia night and a friend invites you to join them. Surprisingly, when the first round starts the category isn’t about pop culture (e.g. 90s music, movies, or popular Oscar hosts). Instead, let’s pretend the trivia host throws the crowd a curveball with SEO history and the future of content marketing.
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Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …