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You are here: Home / Archives for Sales

Sales

Impact of Customer Reviews on Sales

January 15, 2021 //  by Alyson Harrold//  Leave a Comment

What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.

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Category: Sales

Recession Proof Your Marketing Budget

July 1, 2019 //  by Daniel Crummack//  Leave a Comment

According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.

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Category: Sales

Competitive Intelligence for Digital Marketing

March 15, 2019 //  by Daniel Crummack//  Leave a Comment

A fundamental step in creating a successful digital marketing strategy is understanding the competitive landscape. There’s a new buzzword on the block… competitive intelligence. While not necessarily a new concept (born in 1970s), it’s gaining popularity in the C-Suite. March 27th will bring the Competitive Intelligence and Product summit to San Francisco. So we think it’s a good time to take a look at what Competitive Intelligence actually is.

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Category: Sales

Driving Customer Success – Caring After the Sale

December 20, 2018 //  by Daniel Crummack//  Leave a Comment

A sale shouldn’t end when the customer walks out of the door/ hits the checkout button. If you want customers to come back, you should be offering some kind of aftercare, whatever the product or service you provide. This is why in recent years we’ve seen a change of approach to customers service, with it being rebranded to customer success. How can you ensure customer success by caring for your clients after you’ve made a sale?

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Category: Sales

How to Get Leads From Your Affiliate Program

December 6, 2018 //  by Massimo Paolini//  Leave a Comment

One of the best ways to get customers it through a personal recommendation, but setting up a system that can generate regular referrals can be difficult, so one way to simulate this type of situation is by building a community of affiliates that will help promote your business, and, hopefully, send customers your way.

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Category: Sales

Educational Content – The Way Forward?

November 16, 2018 //  by Massimo Paolini//  Leave a Comment

Those Who Can’t Sell, Teach Since content marketing became the norm the has been a slow switch away from more straight forward sales based content, towards educational content. The rise of the internet has created a very different consumer situation to what went before it. Now consumers have more information than ever before making a …

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Category: Sales

Explicit or Implicit Keywords

October 26, 2018 //  by Daniel Crummack//  Leave a Comment

A Needle in a Haystack Picking the right keywords is always complicated. You might have an idea of what keywords work well for your business, but that doesn’t mean it’s right. So you have to find a way to test which keywords are used by your customers. But when you complicate things even more by …

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Category: Sales

Don’t Forget Alt Text on Mobile Images

October 25, 2018 //  by Daniel Crummack//  Leave a Comment

The Big Split Since the split mobile index has rolled out we’ve seen a few changes and fluctuations in our SERP ranking. We’ve also seen a few errors and notifications come through from our Search Console account, where Google has seen something, specifically on our mobile site, that needs a bit of a tweak. Alt …

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Category: Sales

Make Your eCommerce Site Holiday Ready

October 18, 2018 //  by Massimo Paolini//  Leave a Comment

Holidays Are Coming It’s almost that time of year again. Thanksgiving, Black Friday and Christmas. All of the big holidays are on their way. So, if you’re running an online store it’s a good time to give things a once-over to make sure everything is working before it gets too busy. What do you need …

Make Your eCommerce Site Holiday ReadyRead More

Category: Sales

Gutenberg – Second Impressions

October 16, 2018 //  by Daniel Crummack//  Leave a Comment

Click Here to Edit Back in August, we had our first hands-on experience with the new WordPress editor, Gutenberg. We published our initial thoughts then, but what has changed since then and how have we got to grips with our new co-editor. Anything Bugging You? A few small things have changed already taking away some …

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Category: Sales

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