Sales

Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.

Visitors > Conversions Lead generation and online conversions are the lifeblood of a website.  But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle.  Essentially though, all explanations contain…

From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process.  Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the…

To Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge…

Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able…

The What, Why & How Google Authorship was launched a few months back. It’s a way that a search engine can distinguish (and reward) individuals who contribute online content. Have you noticed pictures of people when doing a search? Those intrepid folks have linked authorship to their Google Plus profile. About a year ago my…