Sales

What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.

Impact of Customer Reviews on SalesRead More

According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.

Recession Proof Your Marketing BudgetRead More

A fundamental step in creating a successful digital marketing strategy is understanding the competitive landscape. There’s a new buzzword on the block… competitive intelligence. While not necessarily a new concept (born in 1970s), it’s gaining popularity in the C-Suite. March 27th will bring the Competitive Intelligence and Product summit to San Francisco. So we think it’s a good time to take a look at what Competitive Intelligence actually is.

Competitive Intelligence for Digital MarketingRead More

One of the best ways to get customers it through a personal recommendation, but setting up a system that can generate regular referrals can be difficult, so one way to simulate this type of situation is by building a community of affiliates that will help promote your business, and, hopefully, send customers your way.

How to Get Leads From Your Affiliate ProgramRead More

Those Who Can’t Sell, Teach Since content marketing became the norm the has been a slow switch away from more straight forward sales based content, towards educational content. The rise of the internet has created a very different consumer situation to what went before it. Now consumers have more information than ever before making a …

Educational Content – The Way Forward?Read More

A Needle in a Haystack Picking the right keywords is always complicated. You might have an idea of what keywords work well for your business, but that doesn’t mean it’s right. So you have to find a way to test which keywords are used by your customers. But when you complicate things even more by …

Explicit or Implicit KeywordsRead More

Holidays Are Coming It’s almost that time of year again. Thanksgiving, Black Friday and Christmas. All of the big holidays are on their way. So, if you’re running an online store it’s a good time to give things a once-over to make sure everything is working before it gets too busy. What do you need …

Make Your eCommerce Site Holiday ReadyRead More

Easy to Find Last week we broke down what makes up a URL. This week we’re going to look at if not having www at the beginning of your website address will damage your SEO or not. Some webmasters have decided to drop the www from their websites. But is that a good idea? Keep …

Does Not Having WWW. Hurt Your SEO?Read More

Small Talk Personalization has become more important as the world has become more homogenized. With every mall filled with the same chain stores, and every main street with a Starbucks the personal touch is becoming more and more valuable. So can small businesses use technology to enable them to speak to every customer like they’re …

Is Hyper-Personalization Possible for a Small BusinessRead More