Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain […]
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific […]
9 Things Not to Do in Social Media Marketing – Part 2
Last time we shared a few social media marketing rookie mistakes. Here’s the final installment. 5. Not on Message We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts […]
Business Networking: Part of An Online Sales Strategy
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face […]