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You are here: Home / Archives for online marketing

online marketing

Some elements are under water

Key to Online Conversion: The Buying Cycle

Updated November 16, 2021

March 22, 2018 //  by Alyson Harrold//  Leave a Comment

Visitors > Conversions Lead generation and online conversions are the lifeblood of a website.  But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle.  Essentially though, all explanations contain …

Key to Online Conversion: The Buying CycleRead More

Category: SalesTag: buy cycling, electronic commerce, lead generation, online marketing, online shopping, website architecture

Long Tail

Long Tail Keyword: An SEO Gem

Updated June 21, 2022

August 31, 2012 //  by Massimo Paolini//  Leave a Comment

Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …

Long Tail Keyword: An SEO GemRead More

Category: SEOTag: internet marketing, keyword optimization, keyword strategy, lead generation, online marketing, pay per click, search engine optimization, seo keyword, seo strategy

LED Sign Bord

9 Things Not to Do in Social Media Marketing – Part 2

Updated November 25, 2021

August 14, 2012 //  by carolstephen//  Leave a Comment

Last time we shared a few social media marketing rookie mistakes. Here’s the final installment. 5. Not on Message We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts …

9 Things Not to Do in Social Media Marketing – Part 2Read More

Category: Social MediaTag: marketing mistakes, online marketing, social media, social media marketing strategies

empty stadium seats

Business Networking: Part of An Online Sales Strategy

Updated November 25, 2021

July 6, 2012 //  by Alyson Harrold//  Leave a Comment

Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face …

Business Networking: Part of An Online Sales StrategyRead More

Category: SalesTag: business networking, customer engagement, networking opportunities, online lead generation, online marketing, online sales

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