• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
You are here: Home / Archives for Alyson Harrold

Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

Impact of Customer Reviews on Sales

January 15, 2021 //  by Alyson Harrold//  Leave a Comment

What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.

Impact of Customer Reviews on SalesRead More

Category: Sales

Spectrum Named in San Jose’s Best 15 SEO Firms

January 6, 2021 //  by Alyson Harrold//  Leave a Comment

We’re proud to announce that Spectrum Group Online has been named in the Best 15 SEO firms in San Jose! Digital.com, an independent review website for small business online tools, products and services released their Best SEO San Jose Firms of 2021.

Spectrum Named in San Jose’s Best 15 SEO FirmsRead More

Category: News & Events

2021 Predictions & Trends

December 22, 2020 //  by Alyson Harrold//  Leave a Comment

‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.

2021 Predictions & TrendsRead More

Category: News & Events

Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager

September 15, 2020 //  by Alyson Harrold//  Leave a Comment

In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.

Keep Your Website Tags Tidy; Spark Joy with Google Tag ManagerRead More

Category: Web Analytics

Understanding Entities, An Interview with Bill Slawski

May 27, 2020 //  by Alyson Harrold//  Leave a Comment

The Ever-Changing Face Of SEO While the concept of entities is not a new SEO concept, articles are popping up with more frequency. As search algorithms roll out updates with more sophisticated machine-learning, understanding what an entity is will help you connect content and search engines better understand your website. We interviewed Bill Slawski, of …

Understanding Entities, An Interview with Bill SlawskiRead More

Category: SEO

COVID 19 Frequently Asked Questions

April 30, 2020 //  by Alyson Harrold//  Leave a Comment

We’re helping many of our clients work through this uneasy time where COVID-19 is changing how they do business. The following are questions we’ve answered over the last several weeks. 

COVID 19 Frequently Asked QuestionsRead More

Category: SEO

Google E-A-T: Stay Up-to-Date and Ahead of the Curve

January 20, 2020 //  by Alyson Harrold//  Leave a Comment

Google E-A-T Overview  E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical.  Ready to Talk? Let’s start out with the basics. Google …

Google E-A-T: Stay Up-to-Date and Ahead of the CurveRead More

Category: Content

Signing the CCPA into action

CCPA – What is the California Consumer Privacy Act? & do you need to worry?

November 15, 2019 //  by Alyson Harrold//  Leave a Comment

Privacy online has been a talking point for a long time now and finally it seems that legislators have picked up on the topic in California by passing the California Consumer Privacy Act (CCPA). The CCPA will become law January 1st 2020. So, with four months to get ready, what do you need to know?

CCPA – What is the California Consumer Privacy Act? & do you need to worry?Read More

Category: News & Events

8 Types of Content Marketing that Drive Customer Action

August 30, 2019 //  by Alyson Harrold//  Leave a Comment

If content marketers want to capture diverse and meaningful audiences, they need to look deep into their marketing toolbox. The digital marketing cosmos is full of many different types of content marketing formats that can dramatically improve (and even reshape) the most clever marketing strategies. 

8 Types of Content Marketing that Drive Customer ActionRead More

Category: Content

ROI reports on tablet and mobile

You’re Not Showing Real Marketing ROI and This Is Why

May 10, 2019 //  by Alyson Harrold//  Leave a Comment

In the February 2019 CMO Survey, 37% of marketing leaders ranked growth as their number one challenge. This challenge crosses company size, sector, and industry. With more and more pressure on marketers to prove return on investment, how can you be sure that your calculations are right?

You’re Not Showing Real Marketing ROI and This Is WhyRead More

Category: Web Analytics

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 32
  • Go to Next Page »

Primary Sidebar

Categories

  • Case Studies
  • Content
  • Links
  • Local SEO
  • News & Events
  • PPC
  • Sales
  • SEO
  • Social Media
  • Web Analytics
  • Web Design & Development

Recent Posts

  • How To Build a Website for Less Than $200
  • Google’s Disavow Tool Gets a Refresh
  • Impact of Customer Reviews on Sales
  • Spectrum Named in San Jose’s Best 15 SEO Firms
  • 2021 Predictions & Trends

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

spectrum@spectrum-group-online.com
(408) 883-2276
San Jose, CA 95129

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2021 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Site Map

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT