With social networks like Facebook, Twitter and Google+ being the backbone of much of today’s online marketing, we thought a few social media management tips would be helpful. These tips are meant to simplify daily tasks and streamline process for a more productive campaign. Here are three tips that we know will make your life easier.
Knowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.
What happens to your social media after your death? Who, if anyone, will control your digital assets? This question has been asked to us before as once we had a client unexpectedly pass away. Given all the online privacy laws and social media terms of service agreements, this is a valid concern. Its impact is felt not only by loved ones left behind but others in your professional network. For a business, this becomes a concern, as it affects continuity, marketing messaging, and a potential PR nightmare. In this post, we’ll share our thoughts on how to prepare for the inevitable: how to handle your social media after death.
They key word to remember from this blog post is probably keyword. By now you probably know that keywords and optimization are important to your website or to your blog. But it’s always worth having a refresher on best practices, especially when search engines are continually moving the goalposts.
Freedom from Becoming a Technology Hostage Independence. It’s an important American principle. It got me thinking about the concept of freedom as it relates to managing an online marketing presence. We often talk with business owners and marketers who outsource their digital marketing (or parts of it). Many are unwittingly giving away control of their data. […]
To Simply & Effectively Convert A/B Testing, also called, split testing, is essential for optimization. Maintaining and updating a website is an iterative journey, not a destination. There are always incremental improvements to increase online sales conversions. Additionally, SEO is constantly changing (Google made hundreds if not thousands of changes to their algorithm during 2013). […]
The Path to Great Design & Function What are the key phases of website development? Knowing these will help to ensure your website represents your company’s value, it’s infrastructure supports your business goals, and it’s designed to attract new clients. Even if you aren’t building a website yourself, it helps to understand the phases of website development when […]
Wrapped in Short Code WordPress developers are divided in their opinions about using a visual composer theme. It looks like we struck a nerve with our Divi post. Therefore, it warrants a follow-up, examining some clarifications about nomenclature, a client’s ability to maintain their content, portability across themes, using theme frameworks, and its impact on […]
What’s the perfect length for long-form content? With “Panda” targeting thin content and artificial intelligence/machine learning added to the search index, content guidelines are changing. We’ll explore how much content you need for both your human and machine audience.
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?