Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
Clever Website Thank You Pages
It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
Networking for Lead Generation: 12 Best Practices
Finding More Customers We intuitively know that one of the best lead generation activities is to do face-to-face networking, especially opportunities to connect with referral sources and potential customers. Yet many of us aren’t comfortable mingling or find it difficult to turn small talk into business conversations. If you don’t master the art of networking—a […]
C-Suite Marketing Content Advice
For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Click […]
Boost Your On Page SEO
On page SEO is a big part of content marketing. Even if you write the best, most insightful, unique content; if it isn’t ranked highly by search engines, nobody will ever read it. So when before you start drafting your next masterpiece you need to think about your website’s on page SEO, and what you can do to improve it.
What Are the Legal Requirements for Websites?
Privacy Policies, Copyright Infringement, and Spam, Oh My! You took your business online because technology made it easier. While a lot of the tutorials and “User-Friendly” applications make it sound like the whole business of running a business online can be accomplished by anyone, you probably already know there’s a bit more to it than […]
Blog Content Tips
For Humans & SEO When consulting with clients about creating copy for a website, they usually ask for our best blog content tips. How long should a post be? How many times should a keyword appear? In this post, I’ll share some real-world tips that will help you write first for your human audience and […]
Call to Action Tips
Motivating Your Reader Whether you place it at the end of your content and string it in lights or embed it more subtlety on your page, everything you do online should include a call to action. That means you strategically lead your visitors to do anything from continue reading to buy now. Follow these call […]
To Scroll Or Not to Scroll
Just a few years ago UX experts cautioned against website layouts or designs that made visitor scroll. There was this concept of “Above the Fold” which is a hold over from newsprint days. In this post we’ll explore what’s real and not in an era where your audience interacts on the small(er) and big screen (desktop).