In the August 2018 CMO Survey by Deloitte, the biggest weakness is the ability to measure the success of digital marketing activities and working with external partners. Yet another study, this one from Bannerflow, shows that 91% of brands are bringing their digital marketing in-house. Hmmm… there seems to be a gap in what CMOs need (measurement) and what they have (lack of internal talent with analytics acumen). Let’s explore when it makes sense to outsource your digital marketing and when it’s time to bring select capability in-house.
How To Improve Your Blog (Without Better Writing)
Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.
LinkedIn Company Profile Optimization Checklist
As we discussed yesterday, LinkedIn can be a really powerful tool for your business. Yesterday we walked through how you can make the most out of your personal profile, today we’re looking at how you can supercharge your company profile by following our optimization checklist.
LinkedIn Personal Profile Checklist
LinkedIn can be a powerful tool for both your personal reputation and the reputation of the business you work for. Getting it right can lead to new business opportunities coming to you regularly and concurrently, getting it wrong can negatively impact how you are perceived. So here’s our checklist on how to make the perfect LinkedIn personal profile.
De-Mystifying SEO Strategies
It’s Not As Difficult As It Sounds Many small business owners think the basic concept of an SEO strategy sounds technical and hard to do – especially when researching the difference between White Hat SEO and other methods SEO articles can be full of jargon and a bit intimidating to a casual reader. While there […]
SEO Image Optimization
Making the Most of Your Videos & Images Engaging content is more than just words on a screen. Images and video play an important role in keeping a reader entertained as well as add to your message. But you can’t just upload any old picture, or video, and hope it keeps someone on your page […]
Qualities You Need In A Blog Author
Considerations for Contributors If you’re running a small business and need content marketing as part of your digital marketing strategy, it can be challenging to find either the time or resources. Content is a major ingredient to SEO; consistent publishing of high-quality web pages or blog posts will attract potential customers. If you have the time […]
What is Adaptive Content?
Responsive Meets All Channels We’ve written about the importance of responsive design as a top trend. Now there’s a new content marketing term that brings it all together. Read on to learn about adaptive content and the omnichannel experience. Omni-Channel Chatter At the core of the adaptive content, the concept is that you should be “omnichannel.” […]
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. […]
How to Build the Perfect Landing Pages
Driving Conversions Running social media campaigns or PPC ads is a good way of bringing people to your site. Having effective landing pages is a critical part of achieving success or wasting money. Getting prospects to a page is the first step. Getting them to convert is the next. We’ve tested hundreds of landing pages and […]