Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson is beginning to share her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

Understanding Entities, An Interview with Bill Slawski

While the concept of entities is not a new SEO concept, articles are popping up with more frequency. As search algorithms roll out updates with more sophisticated machine-learning, understanding what an entity is will help you connect content and search engines better understand your website.

COVID 19 Frequently Asked Questions

We’re helping many of our clients work through this uneasy time where COVID-19 is changing how they do business. The following are questions we’ve answered over the last several weeks.

Google E-A-T: Stay Up-to-Date and Ahead of the Curve

Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Ready to Talk? Let’s start out with the basics. Google […]

CCPA – What is the California Consumer Privacy Act and Do You Need to Worry?

Privacy online has been a talking point for a long time now and finally it seems that legislators have picked up on the topic in California by passing the California Consumer Privacy Act (CCPA). The CCPA will become law January 1st 2020. So, with four months to get ready, what do you need to know?

8 Types of Content Marketing that Drive Customer Action

If content marketers want to capture diverse and meaningful audiences, they need to look deep into their marketing toolbox. The digital marketing cosmos is full of many different types of content marketing formats that can dramatically improve (and even reshape) the most clever marketing strategies.

You’re Not Showing Real Marketing ROI and This Is Why

In the February 2019 CMO Survey, 37% of marketing leaders ranked growth as their number one challenge. This challenge crosses company size, sector, and industry. With more and more pressure on marketers to prove return on investment, how can you be sure that your calculations are right?

Do You Want an Online Marketing Agency? Or is it Time to Bring Marketing in House?

In the August 2018 CMO Survey by Deloitte, the biggest weakness is the ability to measure the success of digital marketing activities and working with external partners. Yet another study, this one from Bannerflow, shows that 91% of brands are bringing their digital marketing in-house. Hmmm… there seems to be a gap in what CMOs need (measurement) and what they have (lack of internal talent with analytics acumen). Let’s explore when it makes sense to outsource your digital marketing and when it’s time to bring select capability in-house.

How To Improve Your Blog (Without Better Writing)

Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.