As more and more communities reopen, marketers are switching gears with regard to their marketing messages. Over the last year and a half, B2C and B2B buying behaviors shifted. Some businesses underwent dramatic digital transformations while others simply made adjustments. Regardless, we’ve all had to review our marketing through the lens of changing needs and attitudes. The following are answers to frequently asked questions now that we’re emerging from COVID-19 restrictions.
Impact of Customer Reviews on Sales
What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.
Spectrum Named in San Jose’s Best 15 SEO Firms
We’re proud to announce that Spectrum Group Online has been named in the Best 15 SEO firms in San Jose! Digital.com, an independent review website for small business online tools, products and services released their Best SEO San Jose Firms of 2021.
2021 Predictions & Trends
‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.
Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.
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Understanding Entities, An Interview with Bill Slawski
The Ever-Changing Face Of SEO While the concept of entities is not a new SEO concept, articles are popping up with more frequency. As search algorithms roll out updates with more sophisticated machine-learning, understanding what an entity is will help you connect content and search engines better understand your website. We interviewed Bill Slawski, of …
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COVID 19 Frequently Asked Questions
We’re helping many of our clients work through this uneasy time where COVID-19 is changing how they do business. The following are questions we’ve answered over the last several weeks.
Google E-A-T: Stay Up-to-Date and Ahead of the Curve
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Ready to Talk? Let’s start out with the basics. Google …
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CCPA – What is the California Consumer Privacy Act? & do you need to worry?
Privacy online has been a talking point for a long time now and finally it seems that legislators have picked up on the topic in California by passing the California Consumer Privacy Act (CCPA). The CCPA will become law January 1st 2020. So, with four months to get ready, what do you need to know?
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8 Types of Content Marketing that Drive Customer Action
If content marketers want to capture diverse and meaningful audiences, they need to look deep into their marketing toolbox. The digital marketing cosmos is full of many different types of content marketing formats that can dramatically improve (and even reshape) the most clever marketing strategies.
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