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You are here: Home / Archives for Alyson Harrold

Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

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Content Syndication, Distribution, & Contribution

Updated June 17, 2022

May 16, 2022 //  by Alyson Harrold//  Leave a Comment

In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.

Content Syndication, Distribution, & ContributionRead More

Category: Content

B2B Content Marketing Trends in 2022

Updated June 1, 2022

March 18, 2022 //  by Alyson Harrold//  Leave a Comment

According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.

B2B Content Marketing Trends in 2022Read More

Category: Content

Introduction to Web Accessibility: Why, Types & ADA Compliance

Updated March 18, 2022

January 19, 2022 //  by Alyson Harrold//  Leave a Comment

As site owners working in tandem with web developers, your aim is to fulfill the requirements outlined by the ADA and ensure that all content is available to everyone — regardless of their abilities. This is a matter that will only become more important as time goes on.

Introduction to Web Accessibility: Why, Types & ADA ComplianceRead More

Category: News & Events

2022 Marketing Trends

Updated January 6, 2022

January 5, 2022 //  by Alyson Harrold//  Leave a Comment

2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.

2022 Marketing TrendsRead More

Category: News & Events

COVID-19 Reopening Frequently Asked Questions

Updated June 11, 2021

June 11, 2021 //  by Alyson Harrold//  Leave a Comment

As more and more communities reopen, marketers are switching gears with regard to their marketing messages. Over the last year and a half, B2C and B2B buying behaviors shifted. Some businesses underwent dramatic digital transformations while others simply made adjustments. Regardless, we’ve all had to review our marketing through the lens of changing needs and attitudes. The following are answers to frequently asked questions now that we’re emerging from COVID-19 restrictions.

COVID-19 Reopening Frequently Asked QuestionsRead More

Category: News & Events

Impact of Customer Reviews on Sales

Updated August 25, 2021

January 15, 2021 //  by Alyson Harrold//  1 Comment

What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.

Impact of Customer Reviews on SalesRead More

Category: Sales

Spectrum Named in San Jose’s Best 15 SEO Firms

Updated January 5, 2022

January 6, 2021 //  by Alyson Harrold//  Leave a Comment

We’re proud to announce that Spectrum Group Online has been named in the Best 15 SEO firms in San Jose! Digital.com, an independent review website for small business online tools, products and services released their Best SEO San Jose Firms of 2021.

Spectrum Named in San Jose’s Best 15 SEO FirmsRead More

Category: News & Events

2021 Predictions & Trends

Updated December 23, 2020

December 22, 2020 //  by Alyson Harrold//  Leave a Comment

‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.

2021 Predictions & TrendsRead More

Category: News & Events

Spectrum Named Top B2B Company in California

Updated April 26, 2022

October 7, 2020 //  by Alyson Harrold//  Leave a Comment

At the Spectrum Group Online, we understand the importance of choosing a digital marketing partner you can place your trust in. That’s where we come in. We want to help your company grow by using ethical digital marketing tactics.

Spectrum Named Top B2B Company in CaliforniaRead More

Category: News & Events

Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager

Updated March 4, 2021

September 15, 2020 //  by Alyson Harrold//  Leave a Comment

In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.

Keep Your Website Tags Tidy; Spark Joy with Google Tag ManagerRead More

Category: Web Analytics

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