They key word to remember from this blog post is probably keyword. By now you probably know that keywords and optimization are important to your website or to your blog. But it’s always worth having a refresher on best practices, especially when search engines are continually moving the goalposts.
Freedom from Becoming a Technology Hostage Independence. It’s an important American principle. It got me thinking about the concept of freedom as it relates to managing an online marketing presence. We often talk with business owners and marketers who outsource their digital marketing (or parts of it). Many are unwittingly giving away control of their data. […]
To Simply & Effectively Convert A/B Testing, also called, split testing, is essential for optimization. Maintaining and updating a website is an iterative journey, not a destination. There are always incremental improvements to increase online sales conversions. Additionally, SEO is constantly changing (Google made hundreds if not thousands of changes to their algorithm during 2013). […]
The Path to Great Design & Function What are the key phases of website development? Knowing these will help to ensure your website represents your company’s value, it’s infrastructure supports your business goals, and it’s designed to attract new clients. Even if you aren’t building a website yourself, it helps to understand the phases of website development when […]
Wrapped in Short Code WordPress developers are divided in their opinions about using a visual composer theme. It looks like we struck a nerve with our Divi post. Therefore, it warrants a follow-up, examining some clarifications about nomenclature, a client’s ability to maintain their content, portability across themes, using theme frameworks, and its impact on […]
What’s the perfect length for long-form content? With “Panda” targeting thin content and artificial intelligence/machine learning added to the search index, content guidelines are changing. We’ll explore how much content you need for both your human and machine audience.
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday are all behind us, the holiday season is in full swing. Have our online shopping habits drastically changed now that nearly everything is available at our fingertips 24/7? Yes! And the numbers are now irrefutable.
Nov 16 marks our 1-year anniversary on LinkedIn’s ProFinder network. 9 sales lessons learned on tenacity, patience and really knowing how you’re different and the value of your services.
Considerations for Contributors If you’re running a small business and need content marketing as part of your digital marketing strategy, it can be challenging to find either the time or resources. Content is a major ingredient to SEO; consistent publishing of high-quality web pages or blog posts will attract potential customers. If you have the time […]