Google’s recent decision to shift from desktop-only indexing to determine organic SERP placement to a split index that evaluates both the desktop and the mobile version of websites is the end of an era — a big opportunity for organizations who are on top of their SEO. Not only that, but Google will actually prioritize mobile search over desktop, meaning pages that were built several years ago when mobile browsing was in its early stages may be incorrectly indexed for the future. Mobile responsive themes are considered to be a minimum requirement for the future. However, there are plenty of nuances you need to keep in mind or you’ll risk losing valuable search results placements on Google.
Centennials: The Newest Demographic
For marketers, understanding the differences in generations is a key to communicating on a real level with your audience. You need to know where to find them, what they’re interested in, how to speak their language, and how to measure your brand’s effectiveness in reaching them. There’s plenty of material out there about reaching the Baby Boomers, Generation X, and even Millennials. There is far less concrete knowledge about the newest demographic commanding attention in the marketplace.
How Google is Leading the Charge Against Fake News
The phrase “fake news” has been thrown around quite a bit since the 2016 election. Social media sites and search engines had their share of culpability in spreading misinformation, no matter what your beliefs are. While savvier readers can spot fake news easily, some of it was pretty convincing.
3 Social Media Management Tips
With social networks like Facebook, Twitter and Google+ being the backbone of much of today’s online marketing, we thought a few social media management tips would be helpful. These tips are meant to simplify daily tasks and streamline process for a more productive campaign. Here are three tips that we know will make your life easier.
Google Analytics Demographics & Generational Insights
Knowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.
Social Media After Death
What happens to your social media after your death? Who, if anyone, will control your digital assets? This question has been asked to us before as once we had a client unexpectedly pass away. Given all the online privacy laws and social media terms of service agreements, this is a valid concern. Its impact is felt not only by loved ones left behind but others in your professional network. For a business, this becomes a concern, as it affects continuity, marketing messaging, and a potential PR nightmare. In this post, we’ll share our thoughts on how to prepare for the inevitable: how to handle your social media after death.
Content Optimization Checklist
They key word to remember from this blog post is probably keyword. By now you probably know that keywords and optimization are important to your website or to your blog. But it’s always worth having a refresher on best practices, especially when search engines are continually moving the goalposts.
Controlling Your Data
Freedom from Becoming a Technology Hostage Independence. It’s an important American principle. It got me thinking about the concept of freedom as it relates to managing an online marketing presence. We often talk with business owners and marketers who outsource their digital marketing (or parts of it). Many are unwittingly giving away control of their data. […]
A/B Testing Ideas
To Simply & Effectively Convert A/B Testing, also called, split testing, is essential for optimization. Maintaining and updating a website is an iterative journey, not a destination. There are always incremental improvements to increase online sales conversions. Additionally, SEO is constantly changing (Google made hundreds if not thousands of changes to their algorithm during 2013). […]
7 Key Phases of Website Development
The Path to Great Design & Function What are the key phases of website development? Knowing these will help to ensure your website represents your company’s value, it’s infrastructure supports your business goals, and it’s designed to attract new clients. Even if you aren’t building a website yourself, it helps to understand the phases of website development when […]