Can We Help You? Live chat (also called web chat) can be a very effective online sales generator. A prospect lands on your site for something specific – like hours of operation, services provided, or even a menu of prices. For some businesses, having a representative available to answer questions through live chat can significantly […]
Business owners and marketers instinctively know that before a prospect turns into a client, they want to hear success stories. When you demonstrate — rather than declare — your business’ value, your prospects are more likely to engage your services. To best distinguish your business and set it apart from your competition, follow these tips to create persuasive and compelling customer testimonials.
Writing for Readability Writing fresh blog posts and adding new web pages is one way to build SEO. Simply adding content for the sake of search rankings ignores a major factor: how you engage your target audience. Every business brand has a unique voice, using tone and word choice to tempt a prospect to read on and potentially […]
Content tracking is akin to slipping on night-vision goggles during a midnight stake-out. Except instead of spying on the questionable behavior of your neighbors, you’re gathering intel on your own website — finding out who walks in and out of those virtual doors, how long they linger and what they did while they were inside this online […]
Google Webmasters is a great way to expand your SEO knowledge. So when Massimo Paolini from Spectrum was invited to take part we were very excited.
Using HTML5 will help search engines understand what your blog and site are about. Find out which HTML tags you need to get your site ranked.
If you’re working with an online marketing agency they will often suggest you use various third-party software tools, or applications. These tools can really improve your marketing and will enable the agency to work faster, which should save you money. But you always need to make sure you have a set of keys to these tools. So, which marketing tools do you need to keep control of?
Building From Solid Foundations The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics. Click for a free 30-minute consultation » First, WordPress is the fastest route to a fully functioning […]
In our Online Reputation Management Part 1 of this two-post series, we talked about the misconception you can delete untrue or less-than-complementary online reviews. There are five must-dos if are tasked with overseeing your company’s online reputation management efforts. Here are the two more items for your to-do list: 4. Be Realistic The best way […]
Content marketing requires a lot of content. If you want to create enough content to improve your SEO you should be writing at least three times per week, as well as promoting that content on social media. If you’re churning out articles at that pace, consistently, year on year, then at some point standards may waver a little. If you think they are, then perhaps now is the time to consider a content marketing audit.