If you’re working with an online marketing agency they will often suggest you use various third-party software tools, or applications. These tools can really improve your marketing and will enable the agency to work faster, which should save you money. But you always need to make sure you have a set of keys to these tools. So, which marketing tools do you need to keep control of?
Building From Solid Foundations The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics. Click for a free 30-minute consultation » First, WordPress is the fastest route to a fully functioning […]
In our Online Reputation Management Part 1 of this two-post series, we talked about the misconception you can delete untrue or less-than-complementary online reviews. There are five must-dos if are tasked with overseeing your company’s online reputation management efforts. Here are the two more items for your to-do list: 4. Be Realistic The best way […]
Content marketing requires a lot of content. If you want to create enough content to improve your SEO you should be writing at least three times per week, as well as promoting that content on social media. If you’re churning out articles at that pace, consistently, year on year, then at some point standards may waver a little. If you think they are, then perhaps now is the time to consider a content marketing audit.
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the […]
Don’t Read Your Reviews Before Going on Stage! Recently I had a discussion with a prospective client who was looking for online reputation management services. They were dismayed to hear that you couldn’t simply delete erroneous and unflattering online reviews. Their misconception was fueled by a seedy online reputation management company who, for a mere $499 a month, promised […]
Losses, Mergers & Closures Recently K-Mart announced that it is shutting down another 28 stores across the US and K-Mart isn’t the only retail giant shutting down brick and mortar stores. Are big retailers finally feeling the online shopping pinch? It looks like mobile search is keeping more customers out of stores than ever. Click […]
Any Alternatives to Google? Understanding (and leveraging) search engine market share is the basis for SEO. Are there really any viable alternatives to Google? In the post, we’ll explore market share stats for both desktop and mobile searches. Click for a free 30-minute consultation » Desktop Dominance comScore releases search engine market share stats every […]
To Hire an Ethical White Hat SEO Agency What SEO questions should you ask when looking for an online marketing agency? If you’re looking for an SEO partner, it’s important to find one that is knowledgeable about the technical aspects of getting online visibility. It’s equally important to uncover business values as well as their ability to […]
The Non-Meat Kind With Google handing out around 400,000 manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Click for a free 30-minute consultation » […]