How does it benefit businesses to consider the user experience? From a practical standpoint, business owners want their website to be their 24/7 sales force. It should quickly convey who they are, what they offer, why they are the best choice, and then inspire action.
48% Increase in Leads with AI Bidding, Gated Content & Keyword Cleanup
Our client reached out to us to ask for help in optimizing their Google Ads account. After an account audit, we gave our recommendations utilizing AI-powered automated bidding, gated content, and keyword cleanup. Within several months, the account’s performance improved.
Transitioning from an initial project, we now manage the account to continually optimize the campaigns and improve results.
48% Increase in Leads with AI Bidding, Gated Content & Keyword CleanupRead More
84% Faster Download Speed: A Website Success Story
Before we did the migration, we had a load time of 3.1 seconds which is beyond Google’s recommended speed of under two seconds. After the migration, our new loading time became 499 ms, less than half the original speed.
Data Security & Privacy: Controlling Your Data
The power of digital marketing tools is tracking performance over time with useful reports. No data = no insights. Don’t be left guessing because your data is in someone else’s hands.
Spectrum Group Tops in Top 12 Best SEO Agencies in Sunnyvale 2023
Spectrum Group maintains 5 out of 5 stars in professionalism, including responsiveness, friendliness, helpfulness, and attention to detail. As we continue to grow our expertise in SEO, PPC advertising, and analytics, we hope to find more client-partners who value decisions made with data and results delivered with integrity.
Spectrum Group Tops in Top 12 Best SEO Agencies in Sunnyvale 2023Read More
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
Spectrum Takes Spot in Top 15 B2B Companies for 2022
Our 4.9-star clutch rating shows that we put our clients first. They trust us with their data and marketing.
Spectrum Takes Spot in Top 15 B2B Companies for 2022Read More
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.