Decisions Made with Data.
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Let’s start out with the basics. Google E-A-T stands for: …
Google E-A-T: Stay Up-to-Date and Ahead of the CurveRead More
One sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and …
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
A Powerful Tool That Sparks Creativity SEO copywriting is invariably on my daily to-do list. I’m either writing for our blog (229 posts published and counting) or I’m whipping something up for a client. Sometimes I get stuck – not quite writer’s block – but I get to the point where I’m struggling to write …
Content Marketing is hard. It takes resources to consistently publish new and fresh information that resonates with your audience. Google and other search engines don’t like duplicate writing. The search engines see it as basically re-publishing the same content at different times or other places on the Web. So, when does repurposing your content make sense, and how can you avoid duplication? Here are a few ideas to remix and revitalize content you’ve already written.
Blog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries, …
Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
To Avoid Content Chaos A blog style guide, sometimes referred to as content marketing guidelines or editorial policy, is a set of writing standards designed to keep all communication consistent within a specific document, multiple documents, or an entire organization. In this post, we’ll explain why you need a blog style guide and how to create …
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.
To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …
