Google search is by far the most widely used tool on the internet. The average number of searches per day is comfortably in the billions. But people aren’t just using Google to search for websites. Google also helps users find images with the massive Google Images. Start by selecting a subject or keyword. For this example, …
Images – Selection & Optimization
Website images make the page pop. Text alone is just drab. So, how do you find the right image? And do these have any effect on SEO? Website Images Galore! You may still only be using self-generated images. That’s fine, if it is by choice. But did you know that people are constantly creating and …
Demystifying the SERPs
If you’ve been working on your business’ SEO for a while, no doubt you’ve heard the acronym SERP a zillion times. Literally, it stands for Search Engine Results Page. But that is not enough, because the real meaning lies in the SERPs contents, and in how they were chosen to be SERPs. Every search engine …
WordPress Security Compliance
WordPress security is as strong as you make it. The tools and strategies are readily available, and many even automated. Yet, hackers still succeed mostly because so many site owners either aren’t aware of best practices or simply don’t comply. Basic WordPress Security is Simple. The most important principle, emphasized by all internet security experts, is limiting …
Web Content Marketing Buzz
Plenty of buzz about web content marketing these days, but what is it? Sales-driven content. This is web content created for the sole implicit purpose of marketing a product or company, and attracting potential sales. These are articles, videos and info-graphics that appeal to a target audience as authoritative and even confidence-building. Think the opposite …
Take Control of Duplicate Content and SEO
Duplicate content and SEO share in a relationship that is often misunderstood, and sometimes unknown. Does it matter. Well…in a nutshell, YES! Here’s the deal. Search engines don’t want to produce numerous results all leading to the same content, even if it is on different web pages. Choices need to be made, and if webmasters aren’t …
Breaking into SEO Research
SEO research (also known as keyword analysis) is essential to developing a comprehensive Search Engine Optimization strategy upon which it is built. Carrying out this sometimes monotonous, detail-rich endeavor is at the top of my daily to-do list, so I want to share a few observations. Variations on a Theme First, it is not for the …