Updates, updates, and more updates. Search Console is the latest Google tool to be given a fresh lick of paint. Since the new interface rolled out in Mid January we’ve been playing with it and here are our thoughts on what the new improved Search Console is like and if it can help you get an edge on your analytics.

Managing a WordPress website is relatively straightforward. Your biggest worries are making sure that when one part of your site is updated, it doesn’t break all the other parts. However, when something does go wrong, it usually goes wrong in a big way. Sites crashing, slow loading times and huge security risks can be only moments away if your site isn’t properly looked after. So, managing multiple WordPress sites, like we do at Spectrum, must be a huge headache?

New year, new Google Analytics. Google has recently given their old web analytics tool a fresh lick of paint that aims to give marketers more tools to understand their web traffic. We saw the AdWords late last year that AI and machine learning were being given a bigger role, and the same is also true of Google Analytics. So let’s see what’s new for 2018.

Referrer spam (referral spam) is clogging up Google Analytics reports, skewing important traffic data. We’ll explain what it is, how to find out if your website is affected and how to block these nasty bots.

Content tracking is akin to slipping on night-vision goggles during a midnight stake-out. Except instead of spying on the questionable behavior of your neighbors, you’re gathering intel on your own website — finding out who walks in and out of those virtual doors, how long they linger and what they did while they were inside this online […]

Keeping track of your businesses online health is getting increasingly difficult because of the sheer amount of information available. Even if you only look at data from Google Analytics and Search Console then it’s still difficult to quickly and easily check how you’re doing before getting lost down a rabbit hole of marketing metrics. This is where Google’s Data Studio comes in.

In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their […]

In order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.

Google have recently given Analytics a spring clean. Since last year they’ve given the UI an overhaul, making it clearer and more intuitive as well as rolling out a fully redesigned mobile application. Alongside the ongoing AdWords updates, with the latest statement from Google saying everyone should have the new AdWords platform by the end of the year, Google really are pulling out the stops to make their systems easier to use and more useful.

Knowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.