Most marketing teams have plenty of data. The hard part is making sense of it. GA4, ad platforms, CRMs each tell part of the story. Connecting them into one straight answer takes time and technical skill that’s hard to find. For mid-market companies, that means budget gets cut on instinct, leadership loses confidence in marketing, and teams get stuck defending decisions instead of making better ones.
Our analytics articles help B2B leaders and marketers turn data into decisions. We cover the numbers that actually matter for revenue, what you can still track as privacy rules tighten, and the reporting habits that get marketing taken seriously by leadership. Each post translates analytics complexity into useful answers — the strategic context leaders need and the practical guidance marketers can apply.
If your reports raise more questions than they answer, we offer several easy-entry audits to clean up your data and turn it into the clarity leadership needs.
Written byAlyson HarroldA first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.
Written byAlyson HarroldReliable marketing data is getting harder to collect and harder to trust. For B2B teams, better ROI depends on stronger analytics, connected CRM and revenue data, and a clearer view of what drives pipeline.
Written byMassimo PaoliniThere’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
Written byAlyson HarroldIt’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
Written byAlyson HarroldIn Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their…
Written byAlyson HarroldIn order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.
Written byAlyson HarroldKnowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.
Written byMassimo PaoliniData — especially intelligence garnered from Google Analytics — is a beautiful thing. One of my favorite features is Advanced Segmentation. It allows you to isolate subsets of your website traffic. In this post I’ll share the predefined segments I routinely use when pulling Google Anlaytics reports each month. Predefined Advanced Segmentation in GA Advanced…
Written byMassimo PaoliniOne of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your…