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Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager

In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.

Filed Under: Web AnalyticsMay 23, 2019, by Massimo Paolini
Last updated on May 27, 2019

You’re Not Showing Real Marketing ROI and This Is Why

ROI reports on tablet and mobile

In the February 2019 CMO Survey, 37% of marketing leaders ranked growth as their number one challenge. This challenge crosses company size, sector, and industry. With more and more pressure on marketers to prove return on investment, how can you be sure that your calculations are right?

Filed Under: Web AnalyticsMay 10, 2019, by Alyson Harrold
Last updated on May 14, 2019

Using Data-Driven Marketing

There are three kinds of lies: lies, damned lies, and statistics. Statistics, or data to keep the term more general, are taking over many aspects of modern life from your fitness tracking app, to NFL analysis and now your marketing department.

Filed Under: Web AnalyticsJuly 25, 2018, by Daniel Crummack
Last updated on July 22, 2018

Clever Website Thank You Pages

Sticky note with Thanks For Visiting

It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.

Filed Under: Web AnalyticsJune 14, 2018, by Alyson Harrold
Last updated on June 11, 2018

How to Fix 404 Crawl Errors

If you have ever migrated a WordPress website from one server to another, there’s a chance that you checked your inbox a week or two later and found an email from the Search Console team warning you about an increase in 404 error pages. When you migrate a website it’s important to ensure that all of your old links still work. You don’t want a customer, or someone who has visited your site before, thinking your site has disappeared if they follow a link they used to use. The same principal can also damage your SEO, losing hard won equity for pages that are getting good organic search visibility.

Filed Under: Web AnalyticsJune 13, 2018, by Massimo Paolini
Last updated on June 11, 2018

What Is Refferal Spam?

Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Ready […]

Filed Under: Web AnalyticsMay 17, 2018, by Massimo Paolini
Last updated on May 14, 2018

More Google Updates – Meet the New Search Console

Updates, updates, and more updates. Search Console is the latest Google tool to be given a fresh lick of paint. Since the new interface rolled out in Mid January we’ve been playing with it and here are our thoughts on what the new improved Search Console is like and if it can help you get an edge on your analytics.

Filed Under: Web AnalyticsMarch 20, 2018, by Massimo Paolini
Last updated on June 2, 2019

Is Data Science Killing Marketing?

Marketing has long been the poor relation in comparison to Sales. But recently things have evened out a little, but is data science now vying for the crown?

Filed Under: Web AnalyticsJanuary 30, 2018, by Daniel Crummack
Last updated on August 21, 2019

How To Manage Multiple WordPress Websites

Managing a WordPress website is relatively straightforward. Your biggest worries are making sure that when one part of your site is updated, it doesn’t break all the other parts. However, when something does go wrong, it usually goes wrong in a big way. Sites crashing, slow loading times and huge security risks can be only moments away if your site isn’t properly looked after. So, managing multiple WordPress sites, like we do at Spectrum, must be a huge headache?

Filed Under: Web AnalyticsJanuary 16, 2018, by Massimo Paolini
Last updated on January 14, 2018

New Year New Google Analytics Update

New year, new Google Analytics. Google has recently given their old web analytics tool a fresh lick of paint that aims to give marketers more tools to understand their web traffic. We saw the AdWords late last year that AI and machine learning were being given a bigger role, and the same is also true of Google Analytics. So let’s see what’s new for 2018.

Filed Under: Web AnalyticsJanuary 12, 2018, by Daniel Crummack
Last updated on January 11, 2018

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Marketing Tools

2020 Marketing Planning: Predictions from the Latest CMO Survey

Daniel Crummack

CCPA – What is the California Consumer Privacy Act and Do You Need to Worry?

Alyson Harrold

How Topic Clusters Work: From Successful Content to Website Structure

Jordan Taylor

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