Google have recently given Analytics a spring clean. Since last year they’ve given the UI an overhaul, making it clearer and more intuitive as well as rolling out a fully redesigned mobile application. Alongside the ongoing AdWords updates, with the latest statement from Google saying everyone should have the new AdWords platform by the end of the year, Google really are pulling out the stops to make their systems easier to use and more useful.

Knowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.

To Simply & Effectively Convert A/B Testing, also called, split testing, is essential for optimization. Maintaining and updating a website is an iterative journey, not a destination. There are always incremental improvements to increase online sales conversions. Additionally, SEO is constantly changing (Google made hundreds if not thousands of changes to their algorithm during 2013). […]

There are three kinds of lies: lies, damned lies, and statistics. Statistics, or data to keep the term more general, are taking over many aspects of modern life from your fitness tracking app, to NFL analysis and now your marketing department.

Filling In Your Report Card Marketing, like any job, is a results-based business. If you’re a marketer, you often have a fairly good idea how your digital marketing campaigns are going. From the work you’re putting in and the results you see, you probably know if you’re on track or not. However, that may not […]

Three Ways To Keep Your Site Safe Building a website has changed in the last few years. With the rise of services like SquareSpace and content management systems like WordPress, the technical barrier for running a website has been dramatically lowered. While this is great in general for businesses that want to be online (making […]

Can’t See the Forest Through the Trees Recently we wrote about referral spam, where we explained how you can stop spammers from clogging up your website’s data. Today we’re going to explain how to start filtering referral spam from your Google Analytics, giving you a clearer picture of your website’s performance. Click for a free […]

Avoid Problems When Migrating a Site If you have ever migrated a WordPress website from one server to another, there’s a chance that you checked your inbox a week or two later and found an email from the Search Console team warning you about an increase in 404 error pages. When you migrate a website it’s […]

Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Click […]

In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.