Creating video content to promote your business was probably on your 2017 To Do list, if it wasn’t on your 2016 one. Maybe you’ve created a few, but not got many views. This isn’t what you expected though is it?

Every business has a Facebook page. But is your Facebook page actually bringing you business? If it isn’t then you might need help optimizing your social media profile. Take a look at our Facebook optimization tips, and see if you can get more likes and shares next month.

With social networks like Facebook, Twitter and Google+ being the backbone of much of today’s online marketing, we thought a few social media management tips would be helpful. These tips are meant to simplify daily tasks and streamline process for a more productive campaign. Here are three tips that we know will make your life easier.

What happens to your social media after your death? Who, if anyone, will control your digital assets? This question has been asked to us before as once we had a client unexpectedly pass away. Given all the online privacy laws and social media terms of service agreements, this is a valid concern. Its impact is felt not only by loved ones left behind but others in your professional network. For a business, this becomes a concern, as it affects continuity, marketing messaging, and a potential PR nightmare. In this post, we’ll share our thoughts on how to prepare for the inevitable: how to handle your social media after death.

A recent study found that 61% of people who have a LinkedIn profile view their account less than once a week. This is astounding when compared to Facebook. Where usage for most people is multiple times per day. So why are we not interested in our professional lives as much as our personal ones?

What does a good Tweet looks like? You know you should be on Twitter and tweeting, but do you really know what makes a good one? Here are some pointers to help you know exactly what to include in your Tweets to gain maximum exposure.

Google+ is essentially dead as a social media platform. But as it is part of the Google world, that doesn’t mean you can just forget about it. If your customers can find their way onto your Google+ page then you need to make sure it has the correct information on it, and adequately represents your brand. Recently a client asked for our help cleaning up their Google+ profile because they, as it seems many companies do, had several different ones. So here are the notes we provided to them on how to get your Google+ tidied up.

With more than 70 percent of U.S. marketers planning to use social video ads, and various social media videos getting billions of views daily, it is important that you create a refined social video marketing strategy. This strategy needs to be based on research and data. When expanding, measuring, and improving your social media strategy, tracking the right social video metrics is extremely important.

More than 50% of YouTube videos are watched on a mobile device. Businesses who target 18-34 year olds have a better chance of reaching this target via online video content than any cable network in the U.S. So, It’s safe to say that social video marketing is on the rise. But how can your business leverage and optimize this channel?

Writing social content and writing content for social media is a slightly different animal. While the aim of the content is pretty much the same (bringing a lead closer to making a purchase) the reader isn’t always the same person.