Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
Why It’s a No No Imagine monitoring your online presence and noticing that your competition’s Twitter is abuzz with replies from other users? Or that their content on Pinterest is being repined faster than you can refresh the page? Or their Instagram has just hit 100k followers! If your focus is on numbers, you might […]
Creating high-quality video content is difficult. Coming up with an idea, scripting it and then filming it is a lot more involved than simply writing a blog post, or even creating a design like an infographic. However, if you do decide to make video content it can be a great addition to your website, giving users a much more interactive experience.
Social media has helped to revolutionize many businesses, giving customers a direct contact with brands. But there are some downsides to the social media revolution. One of which is private social communication between customers and staff. By private social communication we mean the process of sharing work related content on a platform that isn’t specifically related, or attributed to work.
Getting quality engagement on social media is the holy grail of anyone who’s responsible for managing their companies online presence. Creating and publishing content is a challenge, but the real challenge is getting consistent engagement from your readers or followers.
Creating video content to promote your business was probably on your 2017 To Do list, if it wasn’t on your 2016 one. Maybe you’ve created a few, but not got many views. This isn’t what you expected though is it?
Every business has a Facebook page. But is your Facebook page actually bringing you business? If it isn’t then you might need help optimizing your social media profile. Take a look at our Facebook optimization tips, and see if you can get more likes and shares next month.
With social networks like Facebook, Twitter and Google+ being the backbone of much of today’s online marketing, we thought a few social media management tips would be helpful. These tips are meant to simplify daily tasks and streamline process for a more productive campaign. Here are three tips that we know will make your life easier.
What happens to your social media after your death? Who, if anyone, will control your digital assets? This question has been asked to us before as once we had a client unexpectedly pass away. Given all the online privacy laws and social media terms of service agreements, this is a valid concern. Its impact is felt not only by loved ones left behind but others in your professional network. For a business, this becomes a concern, as it affects continuity, marketing messaging, and a potential PR nightmare. In this post, we’ll share our thoughts on how to prepare for the inevitable: how to handle your social media after death.
A recent study found that 61% of people who have a LinkedIn profile view their account less than once a week. This is astounding when compared to Facebook. Where usage for most people is multiple times per day. So why are we not interested in our professional lives as much as our personal ones?