With more than 70 percent of U.S. marketers planning to use social video ads, and various social media videos getting billions of views daily, it is important that you create a refined social video marketing strategy. This strategy needs to be based on research and data. When expanding, measuring, and improving your social media strategy, tracking the right social video metrics is extremely important.
More than 50% of YouTube videos are watched on a mobile device. Businesses who target 18-34 year olds have a better chance of reaching this target via online video content than any cable network in the U.S. So, It’s safe to say that social video marketing is on the rise. But how can your business leverage and optimize this channel?
Writing social content and writing content for social media is a slightly different animal. While the aim of the content is pretty much the same (bringing a lead closer to making a purchase) the reader isn’t always the same person.
Coming into 2017 social media marketing is here to stay. It’s important to educate yourself on current trends and social media platforms. That’s where your customers are spending more and more of their time. Even LinkedIn, the most boring of social networks has almost 500 million users. So if you’re not on keeping up with social, you’re missing out. Let’s explore a few of the most common social media platforms used for digital marketing: Snapchat, Facebook, and Twitter.
Social Media Platforms Publishing content on different social media platforms always requires some tailoring. As with anything, you have take into account who your audience is and what they’re expecting. So, if you’re writing content to be shared on LinkedIn Pulse, there are a number of things you should consider before hitting the publish button. […]
Let’s Get Interactive Facebook has over 1 billion users, so while it might not be the cool new kid on the social media block, there’s still lots that a brand can get from using the platform. Take a look at these five tips on how to get more Facebook engagement from the content you’re posting. […]
Having your own online profile is important for yourself but the business benefits are often sidelined when compared to your personal development.
You probably use social media to market to your customers already. You might use it to share seasonal offers or to promote your latest blog post. But do you use social media for sales? If you don’t then maybe you should think about starting social selling.
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
Many small businesses start and then stop because it’s time-consuming and often awkward, especially at the beginning. As with any marketing endeavor, determine why it’s part of your digital mix and set realistic goals. Here are a few tips to get started and avoid embarrassing mistakes.