The big difference between LinkedIn Ads and other online advertising platforms is that it is not based on keyword targeting. It’s advertising by profile targeting (job title, geo, company info, career, academic info, etc.) With 9 billion content impressions in LinkedIn feeds every week, how do you make your brand stand out… especially if you can’t use keywords to target individuals interested in your service?

Social media can be an enigma sometimes. You see other companies doing it and seemingly doing it well, pulling in likes and shares all over the place. But when you look at your own feed all you see are a couple of tumbleweeds rolling by. How do you turn yourself from social pariah to social influencer?

As we discussed yesterday, LinkedIn can be a really powerful tool for your business. Yesterday we walked through how you can make the most out of your personal profile, today we’re looking at how you can supercharge your company profile by following our optimization checklist.

LinkedIn can be a powerful tool for both your personal reputation and the reputation of the business you work for. Getting it right can lead to new business opportunities coming to you regularly and concurrently, getting it wrong can negatively impact how you are perceived. So here’s our checklist on how to make the perfect LinkedIn personal profile.  

If you’ve worked in digital marketing, or social media, for any length of time you’ve probably been asked to help curate content to share on a company’s social media platform. Running an effective Facebook, or Twitter account isn’t all about creating your own top class content, but it’s also about finding other voices you think your customers will appreciate and sharing them too. But, thinking of what else to share can sometimes be pretty tough, so LinkedIn have come up with an idea, that might solve the problem.

No Filter Instagram is all about the photos right? Well, yes, it is. But there is space for a caption below your photo. And the text in your bio. And hashtags… so maybe it isn’t all about the photos… Let’s take a look at how to optimize your Instagram posts AFTER you’ve spent 30 minutes […]

Plus One Following the recent Google+ hack fiasco, Google has announced that they’re going to be shutting down their social media platform slowly over the next 10 months. GooglePlus, long thought to be a ranking signal for the SERP, never really caught people’s imagination, and although there are 100 million users, it probably won’t be […]

You’ve Got New Followers! If you’ve used Instagram for a serious length of time you will have seen bots making comments or following your account. For a casual user, this is nothing more than an annoyance, or quirk, of the social media platform. But if you’re using Instagram to promote your business, or sell your […]

Most businesses are on social media. Industry leaders realized quite a while ago that social media is absolutely necessary in marketing campaigns. The problem is that every single platform takes something more dear than money — time. Each platform takes dedication to set up and then more time to grow a social media audience. It’s important that you don’t waste time and effort in setting up accounts on social media platforms that won’t help you.