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You are here: Home / Archives for Social Media

Social Media

A Deep Dive Into LinkedIn Ads: The Professional Network Explained

March 1, 2019 //  by yuanfeng//  Leave a Comment

The big difference between LinkedIn Ads and other online advertising platforms is that it is not based on keyword targeting. It’s advertising by profile targeting (job title, geo, company info, career, academic info, etc.) With 9 billion content impressions in LinkedIn feeds every week, how do you make your brand stand out… especially if you can’t use keywords to target individuals interested in your service?

A Deep Dive Into LinkedIn Ads: The Professional Network ExplainedRead More

Category: Social Media

How to Increase Social Engagement

December 21, 2018 //  by Massimo Paolini//  Leave a Comment

Social media can be an enigma sometimes. You see other companies doing it and seemingly doing it well, pulling in likes and shares all over the place. But when you look at your own feed all you see are a couple of tumbleweeds rolling by. How do you turn yourself from social pariah to social influencer?

How to Increase Social EngagementRead More

Category: Social Media

LinkedIn Company Profile Optimization Checklist

December 19, 2018 //  by Alyson Harrold//  Leave a Comment

As we discussed yesterday, LinkedIn can be a really powerful tool for your business. Yesterday we walked through how you can make the most out of your personal profile, today we’re looking at how you can supercharge your company profile by following our optimization checklist.

LinkedIn Company Profile Optimization ChecklistRead More

Category: Social Media

LinkedIn Personal Profile Checklist

December 18, 2018 //  by Alyson Harrold//  Leave a Comment

LinkedIn can be a powerful tool for both your personal reputation and the reputation of the business you work for. Getting it right can lead to new business opportunities coming to you regularly and concurrently, getting it wrong can negatively impact how you are perceived. So here’s our checklist on how to make the perfect LinkedIn personal profile.  

LinkedIn Personal Profile ChecklistRead More

Category: Social Media

LinkedIn Content Suggestions for You to Share

November 27, 2018 //  by Massimo Paolini//  Leave a Comment

If you’ve worked in digital marketing, or social media, for any length of time you’ve probably been asked to help curate content to share on a company’s social media platform. Running an effective Facebook, or Twitter account isn’t all about creating your own top class content, but it’s also about finding other voices you think your customers will appreciate and sharing them too. But, thinking of what else to share can sometimes be pretty tough, so LinkedIn have come up with an idea, that might solve the problem.

LinkedIn Content Suggestions for You to ShareRead More

Category: Social Media

How to Caption a Post on Instagram

November 7, 2018 //  by Daniel Crummack//  Leave a Comment

No Filter Instagram is all about the photos right? Well, yes, it is. But there is space for a caption below your photo. And the text in your bio. And hashtags… so maybe it isn’t all about the photos… Let’s take a look at how to optimize your Instagram posts AFTER you’ve spent 30 minutes …

How to Caption a Post on InstagramRead More

Category: Social Media

Follow Us On Google Maps

October 30, 2018 //  by Massimo Paolini//  Leave a Comment

Plus One Following the recent Google+ hack fiasco, Google has announced that they’re going to be shutting down their social media platform slowly over the next 10 months. GooglePlus, long thought to be a ranking signal for the SERP, never really caught people’s imagination, and although there are 100 million users, it probably won’t be …

Follow Us On Google MapsRead More

Category: Social Media

Battling Instagram Bots

October 23, 2018 //  by Daniel Crummack//  Leave a Comment

You’ve Got New Followers! If you’ve used Instagram for a serious length of time you will have seen bots making comments or following your account. For a casual user, this is nothing more than an annoyance, or quirk, of the social media platform. But if you’re using Instagram to promote your business, or sell your …

Battling Instagram BotsRead More

Category: Social Media

Common Blue - Finding a Social Media Audience to become a social butterfly

Finding Your Social Media Audience

July 10, 2018 //  by Alyson Harrold//  Leave a Comment

Most businesses are on social media. Industry leaders realized quite a while ago that social media is absolutely necessary in marketing campaigns. The problem is that every single platform takes something more dear than money — time. Each platform takes dedication to set up and then more time to grow a social media audience. It’s important that you don’t waste time and effort in setting up accounts on social media platforms that won’t help you.

Finding Your Social Media AudienceRead More

Category: Social Media

New facebook reactions haha

Facebook for SEO

June 7, 2018 //  by Daniel Crummack//  Leave a Comment

Does A Facebook Profile Boost Visibility Which of the above images would you pick if you had to choose the effect Facebook has on your SEO? Social media popularity and SEO are very different things. Typically SEO is seen as something that every company has to do. Social media is still trying to justify itself, showing …

Facebook for SEORead More

Category: SEO, Social Media

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Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.

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