Plenty of marketing journals and news outlets will tell you what changed. Fewer will tell you what it means for the people who have to decide what to do about it. This category isn’t a news feed. It’s our take on the platform shifts, marketing trends, and AI developments worth a closer look. For mid-market B2B companies, that point of view matters. Misreading the news can lead to misallocated budgets, missed opportunities, and decisions driven by hype rather than facts.
Our News articles help B2B leaders and marketers understand what specific industry developments actually mean for their work. Each post breaks down what changed, why it matters, and what to do about it — the strategic context leaders need and the practical guidance marketers can apply.
If a recent change has you wondering how it affects your business, we offer several easy-entry audits to identify the impact and where to act first.
Written byAlyson HarroldWhat digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
Written byAlyson HarroldMediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.
Written byAlyson HarroldSEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
Written byAlyson Harrold2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.
Written byAlyson HarroldKeeping Pace Marketing budgets are expected to increase by 8.7% in 2020. Surprisingly, this marks the highest increase in two years. So what are the marketing budget trends for next year? The latest CMO survey provides insights on how top marketers are planning for 2020. A Year in Review 2019 has been a turbulent year….
Written byAlyson HarroldTerminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes…
Written byAlyson HarroldCode Stars Summit We’re excited to announce that we’re offering a two-day SEO workshop at the upcoming Code Stars Summit. This event precedes the 9th annual Silicon Valley Code Camp. Interested in some hands-on SEO training? Consider signing up now to enjoy early-bird pricing. Silicon Valley SEO Workshop Day One Great SEO requires both technical skills…