Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
lead generation
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
12 Best Practices for Email Marketing (Part 2)
Building on Email Marketing Best Practices Part 1, here are tips 5-8 to make sure your email marketing efforts get the results your business needs. 5. A Little to Left Eye tracking studies found that people instinctively start reading from the upper left-hand side. They eye also spends the most time in the top left of a page. …
12 Best Practices for Email Marketing (Part 1)
One of the most cost efficient ways to follow up on your lead generation efforts is email marketing. You’ve met a hot prospect at a networking event, had a new lead downloaded a white paper from your website, or received a completed contact form asking for more information. Now it’s time to nurture that budding relationship. …