Are You Following the Rules? When I explain White Hat SEO in a UC Berkeley Extension course or sales discussion, most people nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward timing and results. Can you guarantee that I’ll be on page one for most …
search engine optimization
Link Building in a Post Penguin World
Link building was altered forever when the Penguin changes to Google Search were implemented. If you’re new to SEO, a back link is a reference to your website by another company. These links show up in blog posts or webpage content. If the linking site is related to your business — complementary services or in …
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
SEO Link Love or Landmine?
There are some interesting developments about SEO links also known as inbound links. In Google’s official blog on Friday, Matt Cutts talked about notifications that have been sent via Webmaster Tools. Basically his cautionary message stays true to the theme we continue to share on this blog. If you’re using Grey Hat techniques, it’s time …
Breaking into SEO Research
SEO research (also known as keyword analysis) is essential to developing a comprehensive Search Engine Optimization strategy upon which it is built. Carrying out this sometimes monotonous, detail-rich endeavor is at the top of my daily to-do list, so I want to share a few observations. Variations on a Theme First, it is not for the …
12 Best Practices for Email Marketing (Part 2)
Building on Email Marketing Best Practices Part 1, here are tips 5-8 to make sure your email marketing efforts get the results your business needs. 5. A Little to Left Eye tracking studies found that people instinctively start reading from the upper left-hand side. They eye also spends the most time in the top left of a page. …
What is Google +1? And How Has It Changed SEO Forever?
Plus Size By now you’ve noticed the Google+ 1 (now just called Google +) button in your Google searches. Many of my clients have asked these questions: What is Google Plus? Will it influence my search engine optimization? Why should I care?” Search Will Never Be The Same Before this historic unveiling, Google’s updates to their …
What is Google +1? And How Has It Changed SEO Forever?Read More