Real World Ideas When Short on Time Ideally keyword research would be the basis of a website’s structure. Done right, it’s a labor intensive process that balances keyword benefit (number of potential searches each month) and opposition (how difficult it is to compete). The benefit is a website that has an amplified signal when trying to reach prospective …
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Keyword Research: Bedrock vs Quicksand Part 2
We’re finishing up our discussion on keyword research and creating a plan that’s the foundation of website development. Trending & Cultural Interpretation Keyword Research also includes trending information. Building a site on a dying keyword or choosing keywords that have killer competitors makes no sense. By using an analytic approach, the research should cross-reference trending …
Keyword Research: Bedrock vs Quicksand Part 1
Keyword research is a fundamental component of an integrated online presence. Without a strong SEO foundation, it’s like constructing a building on quicksand rather than anchoring it securely into bedrock. Most of our clients want to increase traffic driven to their website so they have a chance at online sales conversion. Low traffic volume means fewer …
Don’t Get Lost With Keyword Mapping
There are multiple ways to approach White Hat SEO for a website. Keyword mapping is a powerful way to identify and leverage search terms that are getting your site organically visible. In this post, I’ll explain what it is, who needs it and where to mine for this powerful SEO data.
The Keyword Planner’s New Facelift
Of all the free tools that Google provides digital marketers, the Keyword planner has long been a favorite of ours. Some time ago now they throttled it, reducing the features available to non (AdWords) paying customers, but they have just given it a new lease of life. So, let’s take a look at what’s new with the keyword planner.
What is Keyword Cannibalization?
An Advanced SEO Concept The issue of keyword cannibalization isn’t talked about much. No, it’s not another TV series starring Hannibal Lecter. It’s a technically advanced SEO concept, and I suspect it will become a more mainstream topic very soon. Why? Because our buddy, Joost de Valk, developer of an awesome WordPress plugin — WordPress SEO by …
How to Improve Your PPC Keywords Organically
As you know Keywords for PPC are about quality over quantity. More isn’t always better. So if you’re looking to carry out research to try and find more keywords, remember that the number isn’t important, it’s about finding the right ones. So, if you want to improve your PPC keywords without having to pay an agency, or pay for some software, keep on reading.
Conversational Keywords in PPC
If you cast your mind back to the early days of the internet you probably used to use conversational keywords when you were looking for something online. Asking Jeeves “What time is Mission Impossible on at the Cinema on Main Street?” was the natural thing to do when using a search engine, so that’s what you did.
Free Keyword Tools & Advice
Seeking SEO Stats Using a keyword tools for online marketing is a no-brainer. Understanding what search phrases your audience uses, and how competitive they are, is an essential element to White Hat SEO. So what are the best keyword tools available? In this post we’ll share a handful of resources. Keyword Tools Provide An Approximation One …
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …