Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since …
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Asking the Right SEO Questions
To Hire an Ethical White Hat SEO Agency What SEO questions should you ask when looking for an online marketing agency? If you’re looking for an SEO partner, it’s important to find one that is knowledgeable about the technical aspects of getting online visibility. It’s equally important to uncover business values as well as their ability to …
What is Content Ideation?
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
SEO Equity: How to Build & Protect It
Ingredients for Organic SEO Safeguarding your SEO equity is one part of the online marketing equation. Typically we’re asked by clients who are building new sites: “how can we displace older, established websites in organic search?” The other side of the coin is: “how do I retain my SEO equity in a marketplace where newer …
7 Key Phases of Website Development
What are the key phases of website development? Knowing these will help to ensure your website represents your company’s value, it’s infrastructure supports your business goals, and it’s designed to attract new clients. Even if you aren’t building a website yourself, it helps to understand the phases of website development when working with a designer or developer.
SEO Improvements with White Hat Tactics
The concept of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the General Manager of the successful British Cycling team Team Sky, has masterminded four Tour de France victories in the past five years.
SEO & SEM Case Study
Coordinating Paid Search & Organic Visibility Before working with us, this professional services client experienced sporadic returns from their paid search efforts and significant fluctuations in their visibility in organic search. After completing an audit, it was clear they engaged several Grey Hat agencies that didn’t follow Google best practices. As a result, their site …
WordPress Redesign & Analytics Case Study
Redesigning Website To Improve Organic Search This Silicon Valley-based construction company had a template website on a proprietary system. This system had limited SEO capabilities and the client was essentially a technology-hostage where they didn’t own the site design and couldn’t port elsewhere. Google Analytics data wasn’t configured and not collecting essential performance data. Additionally, …
Understanding Google’s Knowledge Graph
Enhanced Search Results Google is always striving to improve their user experience. They want repeat customers, as more searchers mean more online advertising revenue. One of the ways the Search Engine Results Page (SERP) is enhanced is with The Knowledge Graph — the area to right of search results. When consumers enter a search phrase into Google, the …
AI In Search: Fact or Fiction?
A Terminator World? For the last several days both Alyson and I have been teaching several SEO workshops and the question of artificial intelligence (AI) in search came up. One of the many fun things about online marketing is change. Search behavior has evolved since Google launched in the late nineties. In this post I’ll …