An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.
Google is always tinkering with their PPC platform. The newest tweak to Google Ads is that they will now be allowing their Broad Match option to: “begin matching to words within the search query that share the same meaning as the keyword”. But what does that actually mean?
Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.
Digital marketing can be a long and complicated process. So the faster you can get talking to a potential customer the better. One of the quickest ways we’ve found to do that is using PPC ads and call extensions. A lead can be looking at Google’s search engine results page one minute, and on the phone with you the next. No steps in between to get lost. If you want more calls from your ads, it’s time to learn about call extensions.
As someone who’s worked in online marketing for a number of years, when I carry out a search I typically scroll down below the ads, and start reading the search engine results page from where the ads stop. Because of that I’ve often thought “who is clicking on the ads?” Well, judging on the amount of money Google makes from AdWords year on year, the answer is “lot’s of people.” So it was interesting to read some research from Clutch.co on why people click on ads.
Having spoken about AI earlier in the week, we’re back looking at the robots again today with Google Ads new smart bidding strategy. Google have been using AI to help their PPC customers get the best value for money, or performance, for some time now, so it’s an exciting time when they announce a new smart bidding strategy; target impression share.
Bing Ads is Microsoft’s Pay Per Click platform. While Bing may not have the market share that Google does, it’s still a big player in the search engine world, with around 20% of the market. So, when Bing Ads makes a change, it’s worth paying attention. Recently they’ve announced they’re going to be adding a third headline, and a second ad text to their ads.
Pay Per Click Looking after your own, or other peoples, PPC accounts can be a daunting prospect. You can see the money trickling out of the account every day, and if you’re not instantly seeing results it can be a scary thing. So what does it take to be a good PPC manager? Do you […]
Can You Text Me? If you’ve spent any time using Google Ads you should be familiar with Callouts. Callouts are extra bits of information that will be displayed when your ad is shown on a mobile, or desktop, device. A callout could be as simple as an overview of your products, or a clickable phone […]
That’s So Meta Over the last year or so we have noticed that Google has been making some changes to how the SERP looks. One area where they have been doing some AB testing is with the meta descriptions. First, we noticed that the descriptions had got longer. Then they went back to normal. Then […]