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You are here: Home / Archives for PPC

PPC

Will Demographic Targeting Help Your Google Ads?

October 15, 2019 //  by yuanfeng//  Leave a Comment

In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?

Will Demographic Targeting Help Your Google Ads?Read More

Category: PPC

Device Targeting – Driving Customers to Different Devices

September 30, 2019 //  by yuanfeng//  Leave a Comment

User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.

Device Targeting – Driving Customers to Different DevicesRead More

Category: PPC

AI helping google replace average position

Say Goodbye to Average Position – Google Ads Metrics Makeover

September 18, 2019 //  by yuanfeng//  Leave a Comment

Google Ads’ Average Position metric is going away on September 29th. The average position metric will be replaced by two new metrics:
Impressions. (Top)%. 
Impressions. (Absolute Top)%

So any rules, scripts, reports, filters, scorecards in dashboards, or custom columns that include the ‘average position’ metric will be affected and should be updated accordingly. Because come the end of September, they’re all going to stop working!

Say Goodbye to Average Position – Google Ads Metrics MakeoverRead More

Category: PPC

Timing is Everything – How Ad Scheduling Can Save Your Money

September 15, 2019 //  by yuanfeng//  Leave a Comment

An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.

Timing is Everything – How Ad Scheduling Can Save Your MoneyRead More

Category: PPC

Broad Match Modifiers Got Broader – Google Ads Intuitive AI Leap

September 12, 2019 //  by Massimo Paolini//  Leave a Comment

Google is always tinkering with their PPC platform. The newest tweak to Google Ads is that they will now be allowing their Broad Match option to: “begin matching to words within the search query that share the same meaning as the keyword”. But what does that actually mean?

Broad Match Modifiers Got Broader – Google Ads Intuitive AI LeapRead More

Category: PPC

The Ultimate Guide to Google Ad Extensions – Sitelinks

August 15, 2019 //  by yuanfeng//  Leave a Comment

Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.

The Ultimate Guide to Google Ad Extensions – SitelinksRead More

Category: PPC

Using PPC & Want More Phone Calls? How To Set Up Call Extensions

July 30, 2019 //  by yuanfeng//  Leave a Comment

Digital marketing can be a long and complicated process. So the faster you can get talking to a potential customer the better. One of the quickest ways we’ve found to do that is using PPC ads and call extensions. A lead can be looking at Google’s search engine results page one minute, and on the phone with you the next. No steps in between to get lost. If you want more calls from your ads, it’s time to learn about call extensions. 

Using PPC & Want More Phone Calls? How To Set Up Call ExtensionsRead More

Category: PPC

Why People Click On Ads

January 8, 2019 //  by Massimo Paolini//  Leave a Comment

As someone who’s worked in online marketing for a number of years, when I carry out a search I typically scroll down below the ads, and start reading the search engine results page from where the ads stop. Because of that I’ve often thought “who is clicking on the ads?” Well, judging on the amount of money Google makes from AdWords year on year, the answer is “lot’s of people.” So it was interesting to read some research from Clutch.co on why people click on ads.

Why People Click On AdsRead More

Category: PPC

What is Target Impression Share?

November 29, 2018 //  by Massimo Paolini//  Leave a Comment

Having spoken about AI earlier in the week, we’re back looking at the robots again today with Google Ads new smart bidding strategy. Google have been using AI to help their PPC customers get the best value for money, or performance, for some time now, so it’s an exciting time when they announce a new smart bidding strategy; target impression share.

What is Target Impression Share?Read More

Category: PPC

Bing Ads Updates – Third Headlines

November 21, 2018 //  by Daniel Crummack//  Leave a Comment

Bing Ads is Microsoft’s Pay Per Click platform. While Bing may not have the market share that Google does, it’s still a big player in the search engine world, with around 20% of the market. So, when Bing Ads makes a change, it’s worth paying attention. Recently they’ve announced they’re going to be adding a third headline, and a second ad text to their ads.

Bing Ads Updates – Third HeadlinesRead More

Category: PPC

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Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.

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