AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
SEO
What is Schema & How Does it Improve Your SEO
Schema Markup is a special code added to web pages that helps search engines understand what’s on the page, like key information about the content and how different parts are related. In turn, they can provide more meaningful search results for users, inviting them to explore a page displayed on SERP.
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.
Maximize Your Google Business Profile (formerly Google My Business)
How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …
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Google’s Disavow Tool Gets a Refresh
If you’re familiar with Google’s disavow tool, you’re most likely a proactive SEO practitioner. For those who aren’t familiar with this powerful tool, read on with this caution. As with any type of advanced tool, it can be helpful or catastrophic if used incorrectly.
Understanding Entities, An Interview with Bill Slawski
The Ever-Changing Face Of SEO We were saddened to hear about Bill Slawski’s recent passing. In 2020 we had the honor of interviewing Bill to dig deeper into the concept of entities and how to apply that concept to our SEO efforts. Thanks, Bill for sharing your knowledge with the entire SEO community. You will …
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COVID 19 Frequently Asked Questions
We’re helping many of our clients work through this uneasy time where COVID-19 is changing how they do business. The following are questions we’ve answered over the last several weeks.
Google E-A-T: Stay Up-to-Date and Ahead of the Curve
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Let’s start out with the basics. Google E-A-T stands for: …
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What’s the Google BERT update? & Can You Optimize For It?
The Newest Google Algorithm Update Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context …
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