Hiring an SEO Agency
Hiring an SEO agency takes more than comparing rankings and traffic reports. This guide helps mid-market B2B teams ask better questions, spot red flags, and evaluate whether an agency can support meaningful business progress.
SEO
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Understanding Google’s Penguin
Google Penguin transformed SEO by prioritizing quality backlinks over quantity. It penalized websites using manipulative link-building tactics, leading to a shift towards natural link profiles and ethical practices. Adapting to SEO best practices is crucial for long-term success.
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Mastering Meta Descriptions: Best Practices, Examples, and Insights
Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?
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Understanding Google’s Panda
Google’s Panda algorithm, launched in 2011, significantly impacted the SEO landscape by penalizing websites with low-quality or duplicate content while rewarding those with original, high-quality, and user-focused content.
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A Guide To AI Content Marketing
AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
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What is Schema & How Does it Improve Your SEO
Schema Markup is a special code added to web pages that helps search engines understand what’s on the page, like key information about the content and how different parts are related. In turn, they can provide more meaningful search results for users, inviting them to explore a page displayed on SERP.
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Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
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B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.
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Maximize Your Google Business Profile (formerly Google My Business)
How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your…
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Understanding Entities, An Interview with Bill Slawski
The Ever-Changing Face Of SEO We were saddened to hear about Bill Slawski’s recent passing. In 2020 we had the honor of interviewing Bill to dig deeper into the concept of entities and how to apply that concept to our SEO efforts. Thanks, Bill for sharing your knowledge with the entire SEO community. You will…
