Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context as to what’s on the SEO horizon.
SEO can be a tricky topic to navigate, especially if you’re not following current news articles and developing technologies. The concepts are very simple: make your website easy to understand, find, and load, for the search engine. However, the ways of achieving that simple goal are almost limitless. With SEO the little changes you make on a website can mean significant improvement in organic search. Because of that, you have lots of options. However, not all of the options are “good.”
In the August 2018 CMO Survey by Deloitte, the biggest weakness is the ability to measure the success of digital marketing activities and working with external partners. Yet another study, this one from Bannerflow, shows that 91% of brands are bringing their digital marketing in-house. Hmmm… there seems to be a gap in what CMOs need (measurement) and what they have (lack of internal talent with analytics acumen). Let’s explore when it makes sense to outsource your digital marketing and when it’s time to bring select capability in-house.
January has always been a tough month. Recovering from the excesses of the festive holidays. Getting back into a groove at work. All those new year’s resolutions to break. Well, there’s another January tradition — in the content marketing world, at least — that involves predictions. What are the 2019 SEO trends? What’s this year’s next big digital marketing “thing?” What’s on its way up? What’s on its way out?
Predicting the future is great fun. Especially when you’re doing it online and it’s easy for anyone to go back and look at the stupid predictions you made. Also, when you have a lot of content to churn out, some outlandish predictions might just get a few clicks. So is search dying? Not with millennials it isn’t….
As internet speeds have increased so has the ability to watch video online. For most of us in the US, gone are the days of pausing a YouTube video to wait for it to load. With this increase in internet speed, and improvements in technology, we now have the ability to watch live events via the internet. As livestream content is becoming increasingly popular Google have created an indexing API allowing companies to better advertise their live content.
As Google continues to promote schema, the SEO framework, going into 2019, they have announced that a new type of structured data has been added to their search engine results page, allowing companies that have Q&A sections on their site to display questions and multiple answers directly on the SERP.
By now, If you talk about ranking on Google people have a pretty good idea what you’re talking about. They imagine that your website will be at the top, or close to it, of the search engine results page. You’ll see a short blurb advertising the site and a title. But there is another way to rank on google… with unique images.
Sometimes you know something and it just slips out of your mind. You know you know it, you just lost it somewhere in the back of your memory. Well, this is the feeling we had this week when Google’s John Mueller reminded us about redirects and not-index pages.
You should be aware of Accelerated Mobile Pages by now, but if you aren’t it’s time to take another look at them because mobile speed and ease of use is become more important than ever. So, when we saw a great post in the Google Product Forums outlining the most frequently asked questions about AMP we thought we’d break it down.