What’s the perfect length for long-form content? With “Panda” targeting thin content and artificial intelligence/machine learning added to the search index, content guidelines are changing. We’ll explore how much content you need for both your human and machine audience.
SEO
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)
There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
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Don’t Get Lost With Keyword Mapping
There are multiple ways to approach White Hat SEO for a website. Keyword mapping is a powerful way to identify and leverage search terms that are getting your site organically visible. In this post, I’ll explain what it is, who needs it and where to mine for this powerful SEO data.
Natural Link Building Strategies
Pressure on SEO continues, especially since links from other websites is a major signal to search engines. Most digital marketers have embraced content marketing as a way to super-charge natural link building. Let’s look at some strategies to ensure you’re following guidelines while growing your website’s authority.
Common Link Building Mistakes
Whether you’re outsourcing your SEO or doing it yourself, there are several common link building mistakes to avoid. Make enough mistakes website traffic may take a nosedive.
Title Tag & Meta Description Psychology
How to Entice a Click Title tags and meta descriptions are the mini organic “ads” that show up on a Search Engine Results Page. If your website has SEO authority and credibility for that keyword, you may appear on page one. There are only ten slots available; the top three get the lion’s share of …
Repurposing Content Ideas
Content Marketing is hard. It takes resources to consistently publish new and fresh information that resonates with your audience. Google and other search engines don’t like duplicate writing. The search engines see it as basically re-publishing the same content at different times or other places on the Web. So, when does repurposing your content make sense, and how can you avoid duplication? Here are a few ideas to remix and revitalize content you’ve already written.
Content Ideation Guide
Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
Facebook for SEO
Does A Facebook Profile Boost Visibility Which of the above images would you pick if you had to choose the effect Facebook has on your SEO? Social media popularity and SEO are very different things. Typically SEO is seen as something that every company has to do. Social media is still trying to justify itself, showing …
Eight SEO Chrome Extensions
Boost Your Browser If you use Google Chrome like us (and almost 75% of all internet browsing public) then you’ll probably have a few extensions. For example, you might have a Chromecast plugin so you can stream YouTube from your laptop onto your TV. Or, you may have a VPN so you can watch BBC …