For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
SEO
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
Meta Descriptions Are Changing (Back)
We noticed that meta descriptions aren’t always showing and did a bit of digging. It seems Google thinks meta descriptions aren’t always the best option.
Boost Your On Page SEO
On page SEO is a big part of content marketing. Even if you write the best, most insightful, unique content; if it isn’t ranked highly by search engines, nobody will ever read it. So when before you start drafting your next masterpiece you need to think about your website’s on page SEO, and what you can do to improve it.
The Keyword Planner’s New Facelift
Of all the free tools that Google provides digital marketers, the Keyword planner has long been a favorite of ours. Some time ago now they throttled it, reducing the features available to non (AdWords) paying customers, but they have just given it a new lease of life. So, let’s take a look at what’s new with the keyword planner.
Local SEO Tips
Recently we have been working with our clients to help them strengthen their local search visibility. Local SEO is very different from general SEO, and sometimes even contradicts it. Google announced in their recent AdWords and Analytics talk at the Google I/O summit that 75% of local mobile searches result in visits to businesses within one day and 28% of those searches resulting in purchases. So as local SEO is becoming more important than ever, check out our top tips.
Four Ways To Use Buyer Personas
If you’ve ever read about Content Marketing you’ve heard of buyer personas. Buyer Personas are a kind of straw man, describing your ideal customer in a simple and memorable way. They also allow you to dig a little deeper and work out if you have more than one type of typical customer. But once you’ve built buyer personas, they can be used for some other interesting things that you might not have thought of.
Definitions in the Chrome Search Bar
Google often like to sneak new features on us unannounced. Sometimes they appear for a few days and then disappear again, like the removal of any results for some search queries. But others appear and stay. One of the new features that seem to be sticking around is definitions in the search bar of Google Chrome.
Spring Clean Your Online Profile
With Spring on the way, it’s time to start dusting off….well, dusting off everything. As well as cleaning out the cupboard under your stairs you should also think about cleaning up your online presence as well as your website. Over the course last year you might have signed up to numerous mailing lists, websites, and services, update your computer, bought a new smartphone, and much more. Your data is spread across the internet. So, take some time now to clean some of it up.
What Are the Legal Requirements for Websites?
Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.