Search visibility is harder to win and easier to lose than ever. AI Overviews answer many queries, which has eroded the number of clicks through to websites. Search engines’ trust and expertise signals reward companies with real authority and quietly punish those leaning on AI-generated filler. Mid-market B2B companies often pay twice: in budget spent on tactics that no longer work, and in visibility lost to smaller, more agile competitors.
Our SEO articles help B2B leaders and marketers make smarter decisions about where to invest time and budget. We cover what search engines actually reward, where most companies fall behind, and how to prioritize as the search landscape keeps shifting. Each post breaks down what’s changing in plain terms — the strategic context leaders need and the practical detail marketers can use.
If your organic visibility is slipping or stalled, we offer several easy-entry audits to identify where the breakdown is and what to fix first.
Written byAlyson HarroldOne sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and…
Written byMassimo PaoliniNew Video. Old Message. Evergreen Advice. As an online marketer I routinely review SEO trends. Google’s Matt Cutts released a video in August but it was recently picked up by the Search Engine Journal on October 16. This is a case where I can honestly say “we told you so.” In this post I’ll explain…
Written byAlyson HarroldAll SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat….
Written byMassimo PaoliniReasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search…
Written byAlyson HarroldGuide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able…
Written byAlyson HarroldAttracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and…
Written byMassimo PaoliniSEO and PPC are often managed as separate strategies — even when they sit with the same agency or channel manager. The result is wasted budget, uncoordinated messaging, and missed opportunities. Here’s how sharing data between channels makes both work harder.
Written byAlyson HarroldScaling your B2B efforts requires more than just words on a page; it demands a tactical blueprint. If you’re looking to hire a content writing service, don’t settle for mere production. Success lies in mapping content to the buyer’s journey and tracking precise metrics. Discover how a strategic approach transforms your blog into a high-octane lead generation engine.
Written byshevondieterichSEO research (also known as keyword analysis) is essential to developing a comprehensive Search Engine Optimization strategy upon which it is built. Carrying out this sometimes monotonous, detail-rich endeavor is at the top of my daily to-do list, so I want to share a few observations. Variations on a Theme First, it is not for the…