Robots Taking Over Earlier in the year we wrote about how Google has started to change and switch out meta descriptions for text at the top of the page if their bots think that it will perform better in the search engine results page. So why are Google rewriting page titles? Artificial Intelligence Over the last …
SEO
7 Content Marketing Tips
98% of Marketers Create Content According to a recent study 93% of Marketers now carry out some kind of content marketing. But only 42% of those marketers actually think that they do it well. As we create our own content, and help clients create their content, we see numerous places where marketers can improve the …
De-Mystifying SEO Strategies
It’s Not As Difficult As It Sounds Many small business owners think the basic concept of an SEO strategy sounds technical and hard to do – especially when researching the difference between White Hat SEO and other methods SEO articles can be full of jargon and a bit intimidating to a casual reader. While there …
The Best SEO Plugins for White Hat SEO
Perfect Plugins If you want to make the most out of your WordPress website you need to be using plugins. Plugins are just like apps on your phone and can add great features to any WordPress website. Here’s a list of our favourite, white hat friendly, WordPress SEO plugins. SEO Generalists First up are …
SEO Image Optimization
Making the Most of Your Videos & Images Engaging content is more than just words on a screen. Images and video play an important role in keeping a reader entertained as well as add to your message. But you can’t just upload any old picture, or video, and hope it keeps someone on your page …
Spectrum at SMXL Milan
Lets Discuss PPC In November SMXL will be holding their yearly SEO conference and we are excited to announce that Massimo Paolini our Co-Founder and CEO is going to be attending and speaking on a Search Engine Advertising panel. Search Engine Advertising The conference, taking place between the 6th and 8th of November, is taking …
When It’s Time to Hire a Digital Marketing Manager
For some site owners, managing their business relies solely on managing their website (e.g., tending their eCommerce product line). While others, their website is just one aspect. Regardless of the camp you’re in, hiring a digital marketing manager hinges on time and effort. If you’re spending too much time “in” the business rather than growing it, it’s probably past time to hire a dedicated web manager.
Signs of a Grey Hat SEO Agency
Guaranteed results. Roller coaster rankings. These are just a few of signs you’re working with a Grey Hat SEO agency. Learn how to avoid these risky tactics
Link Analysis Best Practices
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …