Search visibility is harder to win and easier to lose than ever. AI Overviews answer many queries, which has eroded the number of clicks through to websites. Search engines’ trust and expertise signals reward companies with real authority and quietly punish those leaning on AI-generated filler. Mid-market B2B companies often pay twice: in budget spent on tactics that no longer work, and in visibility lost to smaller, more agile competitors.
Our SEO articles help B2B leaders and marketers make smarter decisions about where to invest time and budget. We cover what search engines actually reward, where most companies fall behind, and how to prioritize as the search landscape keeps shifting. Each post breaks down what’s changing in plain terms — the strategic context leaders need and the practical detail marketers can use.
If your organic visibility is slipping or stalled, we offer several easy-entry audits to identify where the breakdown is and what to fix first.
Written byAlyson HarroldWays to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about…
Written byAlyson HarroldTo Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge…
Written byMassimo PaoliniSchema.org is getting more SEO press now that we’re living in a post-Hummingbird algorithm world. So what exactly is schema.org and what does it have to do with SEO for real business? I’ll try not to geek out too much, and explain it in hands-on SEO terms. A Collaboration Project Schema.org is a collaboration project…
Written byAlyson HarroldCharged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular…
Written byAlyson HarroldIf you’ve got a blog, then you’re probably getting comment link spam. Matt Cutts released a video this week talking about this very issue. I’ll explain what it is and how to make sure you’re not using this bad SEO strategy. Lastly, and for a few laughs, I’ll share a few of our favorite spammiest…
Written byAlyson HarroldOne sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and…
Written byMassimo PaoliniNew Video. Old Message. Evergreen Advice. As an online marketer I routinely review SEO trends. Google’s Matt Cutts released a video in August but it was recently picked up by the Search Engine Journal on October 16. This is a case where I can honestly say “we told you so.” In this post I’ll explain…
Written byMassimo PaoliniUnnatural links get your website into SEO trouble. Google has really cracked down on this form of Webspam. In this post I’ll explain Google’s definition and the difference between a manual versus target action and what it means for your website’s SEO rankings. What Are Unnatural Links? In Webmaster Tools, unnatural links are described as…
Written byAlyson HarroldAll SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat….
Written byMassimo PaoliniReasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search…