Managing a WordPress website is relatively straightforward. Your biggest worries are making sure that when one part of your site is updated, it doesn’t break all the other parts. However, when something does go wrong, it usually goes wrong in a big way. Sites crashing, slow loading times and huge security risks can be only moments away if your site isn’t properly looked after. So, managing multiple WordPress sites, like we do at Spectrum, must be a huge headache?
Keeping your juice SEO while moving your WordPress site from one place to another can be tricky. There are some key things you need to do before moving site
Finding the right Website Designer and Developer for your business requires knowing what questions to ask and the success factors you’ll use to judge the finished product. To help CEOs and marketing managers effectively interview web designers and developers, we’ve created a list of 7 questions to the help you find the right consultant when updating or completely redesigning a company’s website.
All too often we see our clients spend hard-earned money on PPC campaigns but are unhappy with the results. Or worse, they’re happy with the click-through rate but don’t realize they are spending too much on mediocre results. Why? Because they aren’t thinking like a visitor and it shows in their landing page design.
What is User Experience? Sometimes referred to as UX, User Experience relates to how a person feels about using a product, service or system (like a website or social media platform). Website Designers know they need to pay attention to the valuable (and variable) aspects of human-computer interaction because it’s the difference between keeping your visitors on a landing page… or not. Subjective in nature, user experience depends heavily upon your target audience. It’s also a dynamic process that changes over time.
Google gave us all an early Christmas gift when they updated their search algorithm. Find out what has happened after the Maccabee update.
What’s Important to Google & Your Audience If you’re using Google AdWords to drive qualified traffic to your website, you absolutely need to understand Quality Score. It affects how much you pay-per-click. It’s also a window into how well an ad is attracting your target audience. In this post, I’ll explain Quality Score factors and […]
Earlier this week at SMx, a panel discussed the merits of HTTPS (Secure Hypertext Transfer Protocol) for search ranking (SEO). Google Webmaster Trends Analyst, Gary Illyes, shared insights on why secure search is getting more attention in the algorithm. We’ll explore what it means to organic search.
Referrer spam (referral spam) is clogging up Google Analytics reports, skewing important traffic data. We’ll explain what it is, how to find out if your website is affected and how to block these nasty bots.
If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From Callouts to Structured Snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.