There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
There are multiple ways to approach White Hat SEO for a website. Keyword mapping is a powerful way to identify and leverage search terms that are getting your site organically visible. In this post, I’ll explain what it is, who needs it and where to mine for this powerful SEO data.
If you have ever migrated a WordPress website from one server to another, there’s a chance that you checked your inbox a week or two later and found an email from the Search Console team warning you about an increase in 404 error pages. When you migrate a website it’s important to ensure that all of your old links still work. You don’t want a customer, or someone who has visited your site before, thinking your site has disappeared if they follow a link they used to use. The same principal can also damage your SEO, losing hard won equity for pages that are getting good organic search visibility.
If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From Callouts to Structured Snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.
Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
Choosing a WordPress theme is an important decision. With literally thousands of options, narrowing it down can be a challenge and a bit complicated. Before you embark on a search, consider these tips.
We talk a lot about managing WordPress websites, especially about security updates it in order to keep the bad guys out. Regular maintenance also keeps a website healthy. Here are some of our top WordPress plugins, ones we recommend to make maintenance easier and more efficient:
Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Click […]
There are so many good WordPress themes available. The beauty of open-source software is that the code is available to the public. On the flip side, hackers also have easy access to the code. It may be tempting to some to use pirated WordPress themes, a similar practice to downloading pirated movies. From a security perspective, this is just not a good idea it’s a horrible one. I’ll explain why free can be very costly to your business.
As we all know by now, we are living in a mobile-first world. Mobile is everything, and while Google are testing their mobile index we thought it would be a good time to revisit this old post on mobile search intent. Basically, do users act differently when they’re browsing on mobile?