For Processed & Unhealthy Sites In the world of SEO, there’s a lot of confusing terminology. That includes terms like spamdexing. This is one SEO practice online marketers must understand in order to avoid roller coaster rankings and manual actions. Spamdexing is a catchall term for a number of different things, including keyword stuffing and referral […]
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.
Evolving Pay Per Click Measurement The ability to tie online advertising to conversions is essential to understanding the performance of marketing campaigns. But as the sophistication of smartphones (and of Google’s AdWords) have increased, the value of online marketing has grown from just a tool to promote online sales, to one that can drive in-store […]
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Click for a free 30-minute consultation » […]
A/B testing is a big part of creating a successful PPC account. If you’re running Ads on AdWords you need to have a minimum of two variations for each Ad Group so you can see what is working and what isn’t. Google are well aware of this and to help their users they have a number of ad rotation settings. But at the end of this month, they’re going to change slightly.
To Get the Most Out of Your Site Traffic Getting traffic to your website is the first step. Ultimately you want visitors to read your content and then convert into a sales lead (or a paying customer if you offer e-commerce on your website). This is where contact form optimization comes into play. In this […]
An Advanced SEO Concept The issue of keyword cannibalization isn’t talked about much. No, it’s not another TV series starring Hannibal Lecter. It’s a technically advanced SEO concept, and I suspect it will become a more mainstream topic very soon. Why? Because our buddy, Joost de Valk, developer of an awesome WordPress plugin — WordPress SEO by […]
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.
When we build a website at Spectrum Group Online we typically use the Genesis framework and then a child theme on top of that. We do this because we think it protects your site and also gives you more flexibility.
Find out what a wordpress framework is, what child themes are and why you should be running both to make maintaining your website as headache free as possible.
“Does anyone actually click on these adverts?” This is a common question I hear when I discuss AdWords, or any PPC advertising, with someone for the first time. The answer is a resounding ‘yes’ of course with Google tracking over 4 billion store visits from clicks on their ads. But not every click leads to a conversion and there are plenty of clicks that aren’t even intentional. So how does Google stop accidental clicks?