Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
Back in October Google told us that the indexing algorithm was going to get its biggest overhaul yet: splitting the mobile and desktop indexes. In SEO circles, this was ground-shaking news. This means, once the update is released, that when you search for something on your mobile device the search results will be different from those compared to the same search on your desktop. So while you might be happy with your top of page SERP positions on desktop you won’t necessarily be on top of the page on mobile.
Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.
A New App to Map the Path Working out what turns a person from a lead into a customer is the challenge that faces most businesses. You have to be a detective, looking for clues of where your lead left their fingerprints, what they interacted with, and what finally made them turn into a prospect […]
Smart Bidding is a function on Google AdWords that uses machine learning to help you optimize your bid strategy for every conversion. Find out what’s going on inside Smart Bidding’s brain, and if you need to turn it on in your AdWords account.
Writing a great PPC ad requires a touch of genius and a lot of trial and error. As well as requiring your creative juices, you also have to follow a number of Google’s PPC editorial guidelines to make sure your ads pass muster.
Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable approach for businesses. Since we have […]
Evolution of Search Behavior Semantic SEO refers to a question or search phrase that produces meaningful results, even when the results don’t contain an exact match of the words or phrases used. Basically, it means the search algorithm is smart enough to interpret a searcher’s intent (and potentially context of their search) to deliver an answer […]
Hardening Your WP Installation WordPress security has come a long way since its inception back in 2003. Built on a foundation that’s free and open source, it’s content management system structure can make it a target for nefarious hackers especially if you don’t know what you’re doing. As part of every new website project, I make […]
Coordinating With PPC If you’re thinking of creating a new website or a website migration in 2017 then you’re probably not alone. As the drive for everything to be mobile friendly continues, more and more companies are creating new websites to make sure they are fully optimized for smartphone users. If you’re in the process […]