Opinions Censorship and media influence has been a big issue in the US since the last election. We’ve written about the concept of fake news in the past and the need for someone to take responsibility for attempting to report the news impartially, and how, at the moment, that role is being filled by companies […]
Robots Taking Over Earlier in the year we wrote about how Google has started to change and switch out meta descriptions for text at the top of the page if their bots think that it will perform better in the search engine results page. So why are Google rewriting page titles? Artificial Intelligence Over the last […]
Telling Your Story If you’re doing digital marketing correctly a number of visitors to your website will have never been there before. There doesn’t seem to be an ideal ratio between new and returning website visitors as it will depend on what particular service you are selling, but on average around 30% of your website […]
Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.
Editing Has Changed Over the last few weeks WordPress have been rolling out their new editing interface Gutenberg. This long awaited update to the WordPress platform has been worrying many a blogger and content writer for some time. So now the changes have happened, what’s hot, and what’s not? Writer’s Blocks The first thing you’ll […]
Signs that it’s time to hire a professional webmaster to keep your website up and running smoothly. Three services they should provide and advice on delegating tasks and retaining ownership.
Want to add a functionality to your website and can’t find the right plugin? Just modify the WordPress core code. Wrong! Learn why it’s a bad decision and where you can look for alternatives.
Guaranteed results. Roller coaster rankings. These are just a few of signs you’re working with a Grey Hat SEO agency. Learn how to avoid these risky tactics
We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.
Schema wants to become the skeleton that holds up SEO. Schema is a psychological term used to describe a kind of rapid profiling that the takes place in the brain in order to understand something. For example, if you’re about to walk out of the office and some people walk in with wet coats and umbrellas, your brain immediately thinks that it’s raining. You don’t think explicitly about the rain, or run through other various scenarios, you jump straight to the most likely conclusion. Your brain fills gaps with what it expects to see. Similarly, schema on websites provides context and an easy way for search engines to better understand and index the Web’s content.