If you want to run an cost effective, targeted, AdWords campaign you need to be fully utilizing the targeting options that Google gives you. One of the simplest ways to keep your campaign focused on where you want it is location targeting.
AMP is a project that is intended to streamline web pages for mobile use. In practice, it means that web pages will load faster on phones and devices. Is Google taking over… yet again?
Online advertising is constantly evolving in an attempt to keep up with the rest of the internet. In the last few years there has been a big push to create high quality content that looks natural whatever device it is viewed on. So Google’s latest innovation, Responsive Display Ads, is a way to make sure AdWords ads look good, wherever they’re displayed.
Running an online marketing agency is great, but it does have its complexities. As with any business based on a client/ agency relationship there can always be communication issues. With many businesses not understanding how SEO, PPC and other aspects of digital marketing work, there can be an added level of difficulty.
When you’re running AdWords campaigns it’s easy to get caught up in clicks and click through rate, forgetting that getting good statistics on your AdWords dashboard isn’t the end goal. The reason you’re running PPC ads is to find more customers and to do so these clicks need to be turning into conversions.
If you use Google’s Pay Per Click platform AdWords and you’re not already familiar with their offline AdWords Editor, you should be! This hand tool makes editing your AdWords account a much simpler affair and also enables you to take the work offline, so if you’re on the move or not able to get online, you can still work on improving your account.
Ingredients for Organic SEO Safeguarding your SEO equity is one part of the online marketing equation. Typically we’re asked by clients who are building new sites: “how can we displace older, established websites in organic search?” The other side of the coin is: “how do I retain my SEO equity in a marketplace where newer […]
Having worked with countless different PPC accounts over the years there’s nothing more daunting than looking at an account and deciding you need to restructure it. Creating all new AdGroups, regrouping keywords and building new ad schedules is nobody’s idea of fun but sometimes it’s necessary if your business has added a new product line, or opened a branch in a different location.
Are You Following the Rules? When I explain White Hat SEO in a presentation, most prospects nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward results. Can you guarantee that I’ll be on page one for most of my keywords? How long will it take […]
One of the many things we love about WordPress is it’s versatility. If you’re looking for WordPress plugins that play nice together, this post is for you.