Visitors will form their opinion in 0.05 seconds when they hit your website homepage, giving you a short opportunity to keep them from closing the tab.
AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
Using data pulled from Google Analytics and Google Search Console, we chronicled the improvements achieved by one of our B2B clients. In a five-month comparison of their top pages before and after adding schema markup, we measured improvements in impressions, organic search position, and click-through rates.
At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.
SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …
The Newest Google Algorithm Update Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context …
As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
How To Manage SEO Links Like a Pro Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link …
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.