As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
Google is always tinkering with their PPC platform. The newest tweak to Google Ads is that they will now be allowing their Broad Match option to: “begin matching to words within the search query that share the same meaning as the keyword”. But what does that actually mean?
How To Manage SEO Links Like a Pro Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link […]
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.
As you may already know, when we build a WordPress website we like to build it on-top of a child theme. We think this makes the website more stable, safer and easier to maintain. Our theme of choice is Genesis. And we were excited to hear that they’ve just launched Genesis 3.1. Let’s explore what’s new with this robust theme.
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.
SEO can be a tricky topic to navigate, especially if you’re not following current news articles and developing technologies. The concepts are very simple: make your website easy to understand, find, and load, for the search engine. However, the ways of achieving that simple goal are almost limitless. With SEO the little changes you make on a website can mean significant improvement in organic search. Because of that, you have lots of options. However, not all of the options are “good.”
January has always been a tough month. Recovering from the excesses of the festive holidays. Getting back into a groove at work. All those new year’s resolutions to break. Well, there’s another January tradition — in the content marketing world, at least — that involves predictions. What are the 2019 SEO trends? What’s this year’s next big digital marketing “thing?” What’s on its way up? What’s on its way out?
As someone who’s worked in online marketing for a number of years, when I carry out a search I typically scroll down below the ads, and start reading the search engine results page from where the ads stop. Because of that I’ve often thought “who is clicking on the ads?” Well, judging on the amount of money Google makes from AdWords year on year, the answer is “lot’s of people.” So it was interesting to read some research from Clutch.co on why people click on ads.
Predicting the future is great fun. Especially when you’re doing it online and it’s easy for anyone to go back and look at the stupid predictions you made. Also, when you have a lot of content to churn out, some outlandish predictions might just get a few clicks. So is search dying? Not with millennials it isn’t….