The situation with the Coronavirus continues to unfold at an unprecedented rate. We know this is a stressful and uneasy time for many businesses. First and foremost, the entire Spectrum team hopes that you, your family and your colleagues are safe. Secondly, we want to assure you that we continue to work on behalf of our clients. As a geographically distributed company — our team members all work from a home office — our work continues as usual. If you need to speak to us or need additional support, we are literally a phone call, Google Hangouts or Zoom meeting away.
Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context as to what’s on the SEO horizon.
In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings. So let’s see if it’s going to change how your site works.
Google Search Console (GSC) is one of the most important tools for keeping your website’s SEO on track. Missing any notifications or updates from Search Console can be pretty costly. If you’re anything like us, email notifications often get lost—and automated alerts end up at the bottom of our to-do list (if we even really see them at all). That’s why Google has made Search Console management more efficient by adding a notification center.
As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
Google is always tinkering with their PPC platform. The newest tweak to Google Ads is that they will now be allowing their Broad Match option to: “begin matching to words within the search query that share the same meaning as the keyword”. But what does that actually mean?
How To Manage SEO Links Like a Pro Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link […]
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.
As you may already know, when we build a WordPress website we like to build it on-top of a child theme. We think this makes the website more stable, safer and easier to maintain. Our theme of choice is Genesis. And we were excited to hear that they’ve just launched Genesis 3.1. Let’s explore what’s new with this robust theme.
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.