We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.
SEO
Software-Generated Content
Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.
Types of Downloadable Content
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
A Guide to Mobile User Experience
Having valuable content and a good page design is great, but if your forms aren’t easy to fill in on mobile, you’re wasting your time. The same goes for your calls to action (CTAs). They need to be easy to see and click.
Building Cornerstone Content
Cornerstone content is core information your prospects need in order to buy from you. It’s often described as in-depth content, and it supports the main areas of your business’ services or products. Using ourselves as an example, a piece of cornerstone content is a recent AdWords ebook we created. Fixing, creating and managing AdWords account is a service we offer. Our ebook contains advice related to running SEM as well as how to solve the many problems we solve for our clients.
Best SEO Plugin Just Got Better – Yoast 7.8
If you’ve followed our blog for a while you’ll already know that Yoast is one of our favorite Wordpress plugins. So, we’re happy to talk about the newest SEO offering from the Dutch company. Yoast 7.8 is now here and ready to plug into your website.
Dealing With Negative Reviews
In many ways, the Internet has been an equalizer for businesses. It has allowed one person’s voice to be heard and shared around the world. If you stay at a hotel and your bed has bedbugs, you can publish a bad review on TripAdvisor in 10 minutes. On the positive side, immediate feedback helps keep companies honest, encouraging them to provide efficient and quality services.
How To Build the Perfect ‘What We Do’ Page
Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
Links for Relationships
Building Business Not Just SEO
SEO links built with a White Hat is really all about relationships. Learn what it means and why SEO is a side benefit and not the objective for link building.
Ranking for How To Searches on the SERP
As Google continues to improve the information that is available on the search engine results page you will notice more and more integrated content coming above the top results on the SERP. One example is the “People Also Ask” section, where Google will provide selected questions and answers that the user can read without needing to leave Google. One part of this is Google’s “How-to” section. Find out how to make it more likely your content shows up in the How-to section.