Search visibility is harder to win and easier to lose than ever. AI Overviews answer many queries, which has eroded the number of clicks through to websites. Search engines’ trust and expertise signals reward companies with real authority and quietly punish those leaning on AI-generated filler. Mid-market B2B companies often pay twice: in budget spent on tactics that no longer work, and in visibility lost to smaller, more agile competitors.
Our SEO articles help B2B leaders and marketers make smarter decisions about where to invest time and budget. We cover what search engines actually reward, where most companies fall behind, and how to prioritize as the search landscape keeps shifting. Each post breaks down what’s changing in plain terms — the strategic context leaders need and the practical detail marketers can use.
If your organic visibility is slipping or stalled, we offer several easy-entry audits to identify where the breakdown is and what to fix first.
Written byMassimo PaoliniReasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search…
Written byAlyson HarroldGuide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able…
Written byAlyson HarroldAttracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and…
Written byMassimo PaoliniSEO and PPC are often managed as separate strategies — even when they sit with the same agency or channel manager. The result is wasted budget, uncoordinated messaging, and missed opportunities. Here’s how sharing data between channels makes both work harder.
Written byAlyson HarroldScaling your B2B efforts requires more than just words on a page; it demands a tactical blueprint. If you’re looking to hire a content writing service, don’t settle for mere production. Success lies in mapping content to the buyer’s journey and tracking precise metrics. Discover how a strategic approach transforms your blog into a high-octane lead generation engine.
Written byshevondieterichSEO research (also known as keyword analysis) is essential to developing a comprehensive Search Engine Optimization strategy upon which it is built. Carrying out this sometimes monotonous, detail-rich endeavor is at the top of my daily to-do list, so I want to share a few observations. Variations on a Theme First, it is not for the…
Written byMassimo PaoliniThere’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links…