Google My Business is Google’s version of the Yellow Pages. Back in 2014, it replaced their original directory called Google Places, and since has evolved some new features, but largely remains the same.
Remembering Eric Ward
Lessons Learned from LinkMoses The digital marketing world was rocked this week with the news of Eric Ward’s death. For industry insiders who knew him as “LinkMoses,” it was truly a loss. While most marketers or business owners may not know him by name, they can thank him for his immense contribution to SEO. He […]
Why Inbound Links Might Not Improve Your SEO
Having inbound links isn’t enough to send you shooting up the SEO rankings. You need to be sure they’re the right type of link if you want to get SEO juice.
3 Things That Might Overtake Link Building
SEO is constantly evolving and there are few parts of SEO as important as link building. If you’re building links in the right way they can provide a solid SEO foundation from which you can increase your website traffic.
A good link profile helps to establish your authority online, giving the SEO crawlers enough content to prove confirm your legitimacy, as well as helping out your readers. Inbound links are slightly different, but again if you are building solid relationships and creating quality content you should start to build a high authority domain.
Google Penalty Recovery Any Shortcuts?
There’s No Easy Way Out When Google hits you with a manual penalty, you can expect lost organic search rankings. Your website traffic naturally becomes impacted by the lack of SEO visibility. Then, the dominoes start to fall… web conversions drop, new sales leads dry up, and revenue suffers. In my experience, there are no […]
6 Innovative Link Building Tactics
Link Building is a fundamental part of how we carry out SEO. White hat SEO relies on, amongst other things, having good quality links on relevant websites. But after a few months of dedicated work, you might think that you’ve exhausted all your options for link building tactics.
Merging Your Google+ Accounts
Google+ is essentially dead as a social media platform. But as it is part of the Google world, that doesn’t mean you can just forget about it. If your customers can find their way onto your Google+ page then you need to make sure it has the correct information on it, and adequately represents your brand. Recently a client asked for our help cleaning up their Google+ profile because they, as it seems many companies do, had several different ones. So here are the notes we provided to them on how to get your Google+ tidied up.
Link Analysis Best Practices
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
4 Tools for Effective SEO Link Building
If raising your visibility in organic search is one of your digital marketing goals, then building a website chock full of quality links (incoming, between pages, and to outside resources) is on your to-do list. And you’ll need link building tools to help you get there.
3 Measuring Link Building Tips
Building Blocks Managing and measuring link building efforts is a lot like being a detective. You have to search for clues, then track them until you can find out what is working for you and what isn’t. Sometimes it’s easy to find where a conversion has come from, but sometimes it takes more work. Link building […]