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Jen Currier

Jen has a passion for helping businesses succeed with their online marketing goals. She has deep SEO knowledge, using her years of hands-on experience to help improve organic visibility, website traffic and lead conversions. She has a solid history of creating link management strategies -- including scrubbing link profiles of irrelevant and harmful links -- that produce tangible results and business relationships. Keeping up to date with the latest Google Algo updates, she’s a stickler for following Google’s Quality Search Guidelines. She specializes in Local SEO, Google Penalty Recovery and Google My Business Suspensions.

Google’s Disavow Tool Gets a Refresh

If you’re familiar with Google’s disavow tool, you’re most likely a proactive SEO practitioner. For those who aren’t familiar with this powerful tool, read on with this caution. As with any type of advanced tool, it can be helpful or catastrophic if used incorrectly.

Google’s Disavow Tool Gets a RefreshRead More

Category: Links// Author: Jen Currier

Fake Reviews Can’t Be Ignored – How to Save Your Online Reputation

Give Us Your Opinion Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to …

Fake Reviews Can’t Be Ignored – How to Save Your Online ReputationRead More

Category: Content// Author: Jen Currier

Do You Have Google My Business Suspension? – Who’s Managing Your GMB?

Google has recently published some alarming information about its local SEO tool Google My Business. If your GMB account is managed by a person that had previously had a Google My Business account banned, your account could be in danger too.

Do You Have Google My Business Suspension? – Who’s Managing Your GMB?Read More

Category: Local SEO// Author: Jen Currier

Have You Been Tricked Into a Link Scheme? [How To Find Out & Stop It]

Building SEO through inbound links is a valid and very effective marketing strategy. However, many marketers — and their agencies — are looking for shortcuts. The adage “if it looks too good to be true, it probably is” certainly applies in the case of a link scheme. These schemes can be complex, and look like great opportunities when first presented. As a White Hat SEO agency, we’ve followed Google’s quality guidelines for nearly a decade. When we fell prey to a “link opportunity,” we thought we’d turn lemons into lemonade. Here’s our story so you can learn from our mistake.

Have You Been Tricked Into a Link Scheme? [How To Find Out & Stop It]Read More

Category: Links// Author: Jen Currier

How to manage your SEO Links like a Pro [Recommended Tools]

Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link tools in my toolkit along with the strategies I use to manage and build SEO for our clients.

How to manage your SEO Links like a Pro [Recommended Tools]Read More

Category: Links// Author: Jen Currier

Is Link Building Over?

The Missing Link Link building has long been a contentious aspect of SEO. Black hat, white hat and grey hat SEO practitioners all have their own ways of cultivating links for their websites, and, because of this Google have always been cautious when discussing links and their importance in ranking a website. So, when John …

Is Link Building Over?Read More

Category: Links// Author: Jen Currier

When To Use Nofollow Tags

Follow the Leader If you’ve ever looked into SEO or, more specifically, links and link building, you might have heard of nofollow links. But do you really know what they are, or when to use them? Take a look at this post where we explain what a no follow link is and exactly when they …

When To Use Nofollow TagsRead More

Category: SEO// Author: Jen Currier

Link Analysis Best Practices

If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.

Link Analysis Best PracticesRead More

Category: Links// Author: Jen Currier

Links for Relationships

Building Business Not Just SEO
SEO links built with a White Hat is really all about relationships. Learn what it means and why SEO is a side benefit and not the objective for link building.

Links for RelationshipsRead More

Category: Links// Author: Jen Currier

Natural Link Building Strategies

Pressure on SEO continues, especially since links from other websites is a major signal to search engines. Most digital marketers have embraced content marketing as a way to super-charge natural link building. Let’s look at some strategies to ensure you’re following guidelines while growing your website’s authority.

Natural Link Building StrategiesRead More

Category: Links// Author: Jen Currier

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