Link Building is a fundamental part of how we carry out SEO. White hat SEO relies on, amongst other things, having good quality links on relevant websites. But after a few months of dedicated work, you might think that you’ve exhausted all your options for link building tactics.
Merging Your Google+ Accounts
Google+ is essentially dead as a social media platform. But as it is part of the Google world, that doesn’t mean you can just forget about it. If your customers can find their way onto your Google+ page then you need to make sure it has the correct information on it, and adequately represents your brand. Recently a client asked for our help cleaning up their Google+ profile because they, as it seems many companies do, had several different ones. So here are the notes we provided to them on how to get your Google+ tidied up.
Link Analysis Best Practices
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
4 Tools for Effective SEO Link Building
If raising your visibility in organic search is one of your digital marketing goals, then building a website chock full of quality links (incoming, between pages, and to outside resources) is on your to-do list. And you’ll need link building tools to help you get there.
Maximize Your Google My Business Profile
Google My Business is Google’s version of the Yellow Pages. Back in 2014, it replaced their original directory called Google Places, and since has evolved some new features, but largely remains the same.
3 Measuring Link Building Tips
Building Blocks Managing and measuring link building efforts is a lot like being a detective. You have to search for clues, then track them until you can find out what is working for you and what isn’t. Sometimes it’s easy to find where a conversion has come from, but sometimes it takes more work. Link building […]
Yoast’s New Local SEO Plugin
Making the Internet Local If you follow our blog, you’ll probably know by now that we’re fans of Yoast. The local SEO plugin is one tool we use to optimize our pages and blog posts. So when we saw they were releasing an app specifically designed to help with local SEO, we wanted to check it […]
Local SEO Tips
75% of Local Mobile Searches = A Visit in 24 Hours Recently we have been working with our clients to help them strengthen their local search visibility. Local SEO is very different from general SEO, and sometimes even contradicts it. Google announced in their recent AdWords and Analytics talk at the Google I/O summit that 75% of local […]
Common Link Building Mistakes
Whether you’re outsourcing your SEO or doing it yourself, there are several common link building mistakes to avoid. Make enough mistakes website traffic may take a nosedive.
Links for Relationships
Building Business Not Just SEO
SEO links built with a White Hat is really all about relationships. Learn what it means and why SEO is a side benefit and not the objective for link building.