If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.

Building Business Not Just SEO
SEO links built with a White Hat is really all about relationships. Learn what it means and why SEO is a side benefit and not the objective for link building.

Pressure on SEO continues, especially since links from other websites is a major signal to search engines. Most digital marketers have embraced content marketing as a way to super-charge natural link building. Let’s look at some strategies to ensure you’re following guidelines while growing your website’s authority.

Whether you’re outsourcing your SEO or doing it yourself, there are several common link building mistakes to avoid. Make enough mistakes website traffic may take a nosedive.

Link building for local events is a great way to cultivate a natural link profile for your website. Yet, we find that many clients don’t understand the value of keeping event related pages active on a website. This post will share tips on how to leverage local events for search visibility and valuable SEO.

Managing and measuring link building efforts is a lot like being a detective. You have to search for clues, then track them until you can find out what is working for you and what isn’t. Sometimes it’s easy to find where a conversion has come from, but often it takes more work than you would expect.  Link building from credible and authoritative sources, in general, will always make your site stronger and help build a solid SEO presence. Yet finding and measuring which links really drive traffic to your site is a challenge. Let’s review some tactics we use to find out the ROI on different link building tactics.

Recently we have been working with our clients to help them strengthen their local search visibility. Local SEO is very different from general SEO, and sometimes even contradicts it. Google announced in their recent AdWords and Analytics talk at the Google I/O summit that 75% of local mobile searches result in visits to businesses within one day and 28% of those searches resulting in purchases. So as local SEO is becoming more important than ever, check out our top tips.

Google My Business is Google’s version of the Yellow Pages. Back in 2014, it replaced their original directory called Google Places, and since has evolved some new features, but largely remains the same.

Having inbound links isn’t enough to send you shooting up the SEO rankings. You need to be sure they’re the right type of link if you want to get SEO juice.