Google has signaled the end of Gmail Contextual Gadgets. Long live Gmail Ad-Ons. But what is a Gmail Contextual Gadget? And am I using any?
SEO
Instagram For SEO
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
SMB Marketing in 2018 – Time to Ask For Help?
Size Does Matter Small and Medium-sized businesses are under many pressures but the biggest are typically time and resources. There are only so many hours in the day, and unlike bigger companies, you have to be very careful about hiring too many members of staff. Much content written online about marketing is focused on …
Are PDFs Mobile Friendly?
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
White Paper Best Practices
Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips …
Will the EU Force Google to Explain their Ranking Algorithm?
Google’s reputation in Europe is different to its reputation in the US. In Europe, Google, along with a number of other tech ‘giants’ is often viewed in a negative light because of their approach to taxation. Partly because of this, and other similar business practices from other multinational technology companies like Apple, Amazon and Uber, the European Union (EU) is trying to level the playing field by setting some ground rules which internet companies will need to follow. And, as a result of this, we might end up getting some more clues how Google’s ranking mechanism works.
Will the EU Force Google to Explain their Ranking Algorithm?Read More
Algorithm Update – Google Hiding Search Results
Another big search algorithm seems to have been rolled out by Google recently. While updates happen semi-regularly the changes made are typically fairly small. This recent update, however, is an update to the core of Google’s search algorithm and as such, the search engine results page has seen a few changes.
Is AMP Dead Already?
Is Google’s AMP dead already? Accelerated Mobile Pages have been a big part of Google’s mobile-first world, but are they already being mothballed?
Finding An Authentic Blog Writing Voice
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
The State of SEO in 2018 So Far
If you follow various Digital Marketing forums and news feeds, you’re aware of the spirited debate about what’s going on in the world of Google algorithm updates. Is a big change brewing? Let’s examine what’s conjecture, what Google’s said on record, and what to expect in the coming months.