Before You Add SEO to Your Marketing Mix
If you’ve researched SEO to add to your business’ marketing strategy, then you’re most likely aware of the different types of SEO services available and their benefits. We are a White Hat SEO agency, specializing in techniques that focus on “human element” and follows guidelines set forth by Google, Bing, etc.
Search engines reward websites with visibility when they provide the best answer and user experience for their human audience. By following the White Hat SEO philosophy you:
- Avoid the risk of becoming one of the 400,000 websites Google penalizes every month
- Build a strong online hub that integrates across channels
- Spend SEO dollars strategically to gain long-term results
- Create awareness and cultivate relationships that drive sustainable revenue
- Enhance your business’ reputation and authority
Our Credentials as a White Hat SEO Agency
Besides being a White Hat SEO agency, we are also Google Certified in Google Ads. This Ads certification shows that we take pride in our work, deliver quality, follow Google’s guidelines, and understand how SEO and PPC work together. A partner designation also means we’re committed to ongoing learning; we take advantage of special training offered exclusively to Google Partners. We routinely read industry journals to keep our knowledge and skills up-to-date.
We also teach what we practice. As UC Berkeley Extension instructors, we share our knowledge and real-world experience with our students. Let us know if you’re interested in one of our upcoming courses related to Digital Marketing, Google Ads or SEO.
Recommended White Hat SEO Service Techniques
- User-friendly content that answers searcher questions and helps your would-be customers. We help you create deep and optimized content that is readable, usable, and shareable.
- Curating quality links from reputable and credible sources. Links, which are like votes of confidence from other websites, should drive qualified traffic to your business.
- Analyzing your web data in order to improve performance and user experience. Successful online marketing is iterative and evolving, and measuring your efforts is critical.
Not Capturing Market Share?
Our FREE 30-minute consult can help identify:
– Your Website’s SEO Authority
– How your site compares
– What’s helping and hurting your SEO
“Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was over promised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business”.
~ Dan Hartnett, President Sergeant Shredder
SEO Services to Fit Your Budget
We believe in transparency on the Web. Our White Hat SEO services don’t rely upon secrets where it keeps you in the dark. We also believe you should own all your data. You remain in control as we work on your behalf. Simply provide us access to your systems like Google Analytics, Tag Manager, Search Console, and other digital marketing tools.
Our monthly retainers start as low as $1,000 a month yet keep in mind that pricing really depends upon your needs and business goals. The first step is to get to know you and your business. Let’s start with an informational meeting, where you receive 30-minutes (or so) of free and impartial White Hat SEO consulting advice. Experience firsthand how we’ll help you and see if we’re a fit. Even if we don’t end up working together, you’ll receive at least one actionable nugget you can act on.
Love what you hear and want more? During our second meeting, we’ll collaborate on refining your digital marketing goals and customize a monthly package that fits your needs.