If you’ve researched SEO to add to your business’s marketing strategy, you’re most likely aware of the different types of SEO services available and their benefits.
Spectrum Group Online is a digital marketing agency specializing in analytics-driven White Hat SEO. We focus on ethical techniques that focus on the “human” rather than bots to achieve your goals while staying within the guidelines set by search engines (Google, Bing, etc.).
White Hat SEO Services
You may wonder what a white hat strategy entails. So, take a look at our data-oriented approach to building sustainable traffic and online presence:
Benefits of White Hat SEO
Search engines reward websites’ content when they provide the best answer to a searcher’s question. We believe the most sustainable way to achieve that is by working within Google & search engine guidelines, not against them.
Our White Hat SEO Philosophy
Our mission as White Hat SEO experts is to help you:
- Avoid the risk of becoming one of the 400,000 websites Google penalizes every month,
- Build a solid online presence that integrates across channels,
- Spend SEO dollars strategically to gain long-term results,
- Create awareness and cultivate relationships that drive sustainable revenue, and
- Enhance your business’ reputation through Google’s E.A.T (Expertise, Authoritativeness, Trustworthiness)
Recommended White Hat SEO Service Techniques
There are two primary ingredients to building organic search visibility: content and links.
Those are the reasons why, when using our White Hat SEO services to help your business get results, we focus on:
- Creating user-friendly content that answers searchers’ questions and helps your would-be customers.
We help you write deep and optimized content that is:- Readable,
- Usable, and
- Shareable.
- Curating quality links from reputable and credible sources.
Links like votes of confidence from other websites should drive qualified traffic to your business - Analyzing your web data in order to improve performance and user experience.
Successful online marketing is iterative and evolving, so measuring your efforts is critical.
Our Credentials as a White Hat SEO Agency
Why do our clients trust us as their partners in search optimization? Besides being a White Hat SEO agency and a firm believer in ethical search optimization, we are also Google Certified in Google Ads. This Ads certification shows that we:
- Take pride in our work,
- Deliver quality,
- Follow Google’s guidelines, and
- Understand how SEO and Pay-per-Click (PPC) work together.
A Google Partner designation also means that we’re committed to ongoing learning. Thanks to the special training offered exclusively to Google Partners along with industry journals, we keep our knowledge and skills fresh and up-to-date on what works and what doesn’t.
SEO Services to Fit Your Budget
Transparent Relationship and Modular Services
We believe in transparency on the Web. That’s why our White Hat SEO services don’t rely upon trade secrets that would keep you in the dark.
We also believe you should own all your data. So, as we work on your behalf, you remain in control. All you need to do is provide us access to your systems like Google Analytics, Tag Manager, Search Console, and other digital marketing tools.
Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was over promised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business.
Further, as a data-first digital marketing agency, experience has taught us that a one-size-fits-all marketing strategy (and corresponding pricing) doesn’t fit all clients’ needs. This is why the Spectrum Group Online offers modular service packages built around our core principles: transparency, integrity, and quality.
To help you choose the services best suited for your marketing goals, we’ve pre-built digital marketing packages that include the most requested and valuable services we’ve delivered to our clients. These packages work with all types of businesses — direct to consumer (D2C), B2B, and eCommerce.
Get free and impartial 30-minute White Hat SEO consulting advice. Experience firsthand how we’ll help you, and decide for yourself if we’re a fit. Even if we don’t end up working together, you’ll receive at least one actionable nugget you can act on.
Love what you hear and want more? During our second meeting, we’ll collaborate on refining your digital marketing goals and customizing a monthly package that fits your needs.
Not Capturing Market Share?
Our FREE 30-minute consult can help identify:
– Your Website’s SEO Authority
– How your site compares
– What’s helping and hurting your SEO
“Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was over promised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business”.
~ Dan Hartnett, President Sergeant Shredder
White Hat SEO FAQs
- How Can White Hat SEO Help Grow Your Company?
White hat SEO helps your company in many ways. By following guidelines and focusing on building your E.A.T., you can:
- Get in front of the right audience on Search Engine Results Page (SERP),
- Generate qualified prospects,
- Avoid penalties, and
- Build traffic for the long term.
- Is Link Building a White Hat SEO Strategy?
Yes. Link building is still part of a white hat SEO strategy but is better termed as “link earning” because of how it’s done. Google has strict rules against linking for the sake of playing the system and getting on top of the search results. Thus, the best way to go is to aim for organic links made through valuable content and thought leadership.
- How Important Is SEO?
Search engine optimization, when done right, helps your website reach the front page of search results. With many websites competing for the same keywords, not having an SEO strategy might leave your site buried on the 100th page forever. Do note that optimization does not happen overnight but is evolving and organic, as is the nature of web search. With that, you’ll want to partner with someone who has the experience and understands the algorithms that govern what goes on the top results.
Does SEO Work For B2B Businesses?
Yes, SEO does work for B2B businesses, but it will be different from B2C optimization. Whereas B2C may have a larger audience with more search queries, B2B SEO may target people in senior positions, mainly owners, CEOs, CMOs, and the like. You’re on the right path when you rank for terms that these groups of people would be looking for.