Before You Add SEO to Your Marketing Mix
If you’ve researched SEO to add to your business’ marketing strategy, then you’re most likely aware of the different types of SEO services available. We are a White Hat SEO agency, specializing in techniques that focus on “human element” and follows guidelines set forth by Google, Bing, etc.
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Search engines reward websites with visibility when they provide the best user experience for their human audience. By following the philosophy of White Hat SEO you:
- Avoid the risk of becoming one of the 400,000 websites Google penalizes every month
- Build a strong online foundation designed for long-term results
- Spend less money as you aren’t playing games with Google and other search engines
- Create awareness and cultivate relationships that drive sustainable revenue
- Enhance your business’ reputation by avoid spammy techniques
Our Credentials as a White Hat SEO Agency
Besides being a White Hat SEO agency, we are also Google Certified. This certification shows that we take pride in our work, deliver quality and follow Google’s guidelines. We are also committed to ongoing learning; we take advantage of special training offered exclusively to Google Partners. We routinely read industry journals to keep our knowledge and skills up-to-date.
We also teach what we practice. As UC Berkeley Extension instructors, we share our knowledge and real-world experience with our students. Let us know if you’re interested in one of our upcoming courses related to Digital Marketing or SEO.
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Recommended White Hat SEO Service Techniques
There are two primary ingredients to building organic search visibility: content and links. When helping your business get results using our White Hat SEO services, we focus on:
- User-friendly content that answers questions and helps your customers. We help you create deep and optimized content that is readable, usable and shareable.
- High-value search terms your potential customers use when looking for your products or services
- Quality links from reputable and credible sources. Links, which are likes votes of confidence from other websites, should drive qualified traffic to your business.
- WordPress websites structured for ease of use and high performance. Your website is the center of your online presence; it should be attractive, functional and secure.
- Analyzing your web data in order to improve performance and user experience. Successful online marketing is iterative and evolving, and measuring your efforts is critical.
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SEO Services to Fit Your Budget
We believe in transparency on the Web. Our White Hat SEO services don’t rely upon secrets where it keeps you — the client — in the dark. We also believe you should own all your data. You simply provide us access to your systems like Google Analytics, Search Console and your WordPress website. You always remain in control as we work on your behalf. That is the basis of our working together.
Our monthly retainers start as low as $500 a month; pricing really depends upon your needs and business goals. The first step is to get to know you and your business. We typically provide an informational meeting, where we give you 30-minutes (or so) of free and impartial White Hat SEO consulting advice. During this initial meeting you’ll get to know us and experience firsthand how we’ll help you. You’ll leave with several actionable nuggets you can immediately implement.
If we mutually decide to move forward, we’ll schedule a second meeting where we will collaborate with you via WebEx, Skype or other screen sharing program. Together we will review your digital marketing needs and goals, customizing a monthly package that fits your needs.
Our Promise to You
- No B.S.
- No Black Box
- No Secret Sauce
- Just Results
photo credit top: Colin Capelle