A Competitive Advantage
Schema markup is advanced website code that helps search engines understand your website and classify its content (SEO). Beyond indexing content, it communicates what your content means in a format that search engines understand.
Essentially schema provides Google, Bing, and other search engines with standardized data structures, making it easier for them to extract meaning from your content and match that content to relevant organic searches. As you know, having your website’s content presented in non-paid search results is the first step in driving relevant traffic to your website.
Schema markup is not new. First released in 2012, schema markup is a collaboration between several search engines, including Google, Microsoft, Yahoo, and Yandex. By adding schema markup to your site, you’re using an approved, advanced SEO technique.
Benefits of Schema SEO
Over 10 million websites use Schema.org to markup their web pages. Using schemas — a structured framework for different types of content — provides information in a shared search engine language, so your content is correctly classified and eligible in organic search.
When your website’s content speaks directly to search engines, more SEO opportunities become available.
Be in Google’s Knowledge Graph & other Rich Snippets
One of the main benefits of using schema markup is your site’s eligibility to be included in Google’s “knowledge graph.” The knowledge graph is a feature that Google uses to display specific topics on the search results page that it pulls from Google Business Profile. This can include things like a company’s official website, the social media profiles for a person, and more.
When searching, you may see rich snippets — answers to search queries located at the top of a Search Engine Results Page (SERP) even above ads or other results. There are many types of rich snippets such as paragraphs, tables, lists, and videos. Also called “rich cards,” these listings above other organic results and achieve high click-through rates.
Improve your content architecture
Content architecture is a technique used to organize and manage content. Using schema makes it easy for Search Engines to map your content while also providing hierarchy, structure, and relationships between various topics.
Improve understanding about content context
One of the many benefits of using schema markup is providing context around a page’s content. Schema markup enables you to specify details like what type of item something is or where it’s located on the page.
For example, you’ve created a page about an upcoming event. You can use schema to specify what type of event it is (e.g., wedding, business convention, webinar). As a result, search engines “read” your pages more quickly and present relevant information in appropriate searches.
The Nuts & Bolts: Schema Markup Tools
Schema.org is a markup tool used to optimize a website for Organic Traffic. Not surprisingly, many clients and their webmasters find it complicated, confusing to choose which structured framework to use, and difficulty in implementing the code correctly on a page.
Our goal is to make it easy for you to add schema markup to your website. Data is showing improved search results, making it worth the investment. At Spectrum, we use Schema App. Once configured, this tool automates much of the JSON-LD generation, so there’s no need to write code or monitor for routine updates and maintenance.
We’ll guide you through the setup. Then, we’ll take care of the complex configuration and implementation of structuring schema for the important things about your company:
- Business Type
- Location
- Founder
- Phone Number
- Reviews
- Testimonials
- Service Areas
With Schema SEO, Search Engines can see this clearly and pull up any valuable information onto search results more accurately. Ready to take advantage of this advanced SEO technique?
Frequently Asked Questions
Yes. Schema markup can be used on all types of website platforms including WordPress.
Yes. Schema markup helps all types of businesses, including those with a local geographic reach as well as national and international companies.
Ideally schema markup is on all pages. However, that may not be feasible. We recommend adding schema markup on important pages such as the homepage, contact, company info, services/products. For more advanced schema projects, we can create templates which standardizes information for products or services.