Use technology to your advantage. 68% of SEO professionals use AI-powered services and task automation, and larger teams lead the way. Use tools to help you with repetitive tasks, but remember that human input (like understanding search intent, which is a focus for experienced SEO professionals) is still essential.
Blog
Elevating Web Design with a Data-First Approach
The acknowledgment from Clutch is a reflection of our transparent and results-oriented approach. Clutch, renowned for its rigorous evaluation of B2B service providers, bases its rankings on detailed client feedback and industry analysis. Being featured among the top web designers in California on Clutch underscores our commitment to excellence and the effectiveness of our data-driven methodologies.
Spectrum Microsoft Partner Status 2022
As a certified Microsoft Partner agency, we have access to exclusive industry insights, resources, and other information that we use to help our clients grow.
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
Mastering Meta Descriptions: Best Practices, Examples, and Insights
Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?
Deindexing Issues this 2022 (& How to Solve Them)
Google never promises to index all pages of a website. At some point, we may never really get a piece of content (either a web page or blog post) on the index at all. Still, we know there are things we can do to raise our chances. Here are eight ways to help your pages get indexed.
The WordPress and WP Engine Dispute
Automattic, the company behind WordPress, is in a legal battle with WP Engine, a WordPress hosting provider. The dispute centers on trademark use and revenue sharing, highlighting the tension between open-source software and commercial services. While the outcome is uncertain, website owners should know that their sites remain secure and functional.
How To Build a Website for Less Than $200
At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.
How First-Party Data Will Affect Online Marketing
A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.
Clutch Names Spectrum as Top Game-Changing SEO Agency
Our recognition as one of the top SEO companies in California isn’t just a title—it’s a testament to our consistent performance and commitment to excellence. Clutch’s ‘Ability to Deliver’ score plays a crucial role in this recognition, evaluating our client reviews, past work experience, clientele, and presence in our target market. This comprehensive approach ensures that our rank on Clutch directories reflects our dedication to delivering top-notch SEO services and our deep understanding of the digital marketing landscape.