In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their …
Blog
Spectrum Snippet: Webmaster Academy Merits
Learning to use Web Analytic tools (like Webmaster Tools) can be an overwhelming task especially if you’re new to managing a website. Google has set up an amazing amount of information in their Webmaster Central (help forum) collection. But they also created Webmaster Academy, educational materials designed just for beginners. These modular lesson plans cover …
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
Spectrum Snippet: Google Analytics Update ExplainedRead More
New Web Optimization Feature in GA
Google just announced a brand new feature in Analytics that helps with web optimization. For techies, we call content experiments A/B testing. We like to test variations of a page to see which performs better. Subtle changes to a page can dramatically improve conversion. Now with Content Experiments, Google has made it even easier to implement …
Heat Maps for Website Insights
In order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.
How First-Party Data Will Affect Online Marketing
A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.
Using Web Analytics for Data-Driven Marketing Decisions
There are three kinds of lies: lies, damned lies, and statistics. Statistics, or data to keep the term more general, are taking over many aspects of modern life from your fitness tracking app, to NFL analysis and now your marketing department.
Using Web Analytics for Data-Driven Marketing DecisionsRead More
Advanced Segmentation & Insights
Data — especially intelligence garnered from Google Analytics — is a beautiful thing. One of my favorite features is Advanced Segmentation. It allows you to isolate subsets of your website traffic. In this post I’ll share the predefined segments I routinely use when pulling Google Anlaytics reports each month. Predefined Advanced Segmentation in GA Advanced …
Social Media (SoMe)? So What!
In 2011 social media became even more mainstream as part of eMarketing strategies. Yet, measuring social media efforts can still be elusive for some businesses. By its very nature calculating Social Media ROI can be a mathematical challenge. To determine if the money you’ve spend is worth it, requires you to look at the problem …
Worried about SEO Rankings?
Recent Algo Changes Affect SEO Rankings Google Webmaster Help just released a video yesterday. It was filmed early in the summer and Matt Cutts alluded to the waves of the algorithm changes (Hummingbird) that were headed to SEO ranking shores in September. If you’re familiar with these videos, Matt takes a question from Webmasters from …