The WordPress 6.3 update includes over 170 performance updates. One improvement aims to solve site speed problems caused by Largest Contentful Paint (LCP), a metric that measures how long it takes to load the largest image or text block. Site speed poses a problem to website owners because it affects how visitors experience your site. …
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Google’s Secure Cookie Policy – SameSite=None
SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …
Understanding Entities, An Interview with Bill Slawski
The Ever-Changing Face Of SEO We were saddened to hear about Bill Slawski’s recent passing. In 2020 we had the honor of interviewing Bill to dig deeper into the concept of entities and how to apply that concept to our SEO efforts. Thanks, Bill for sharing your knowledge with the entire SEO community. You will …
Elementor vs. WordPress Gutenberg
There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options — Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused.
Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager
In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
Spectrum Named Top B2B Company in California
At the Spectrum Group Online, we understand the importance of choosing a digital marketing partner you can place your trust in. That’s where we come in. We want to help your company grow by using ethical digital marketing tactics.
2021 Predictions & Trends
‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.
Spectrum Takes Spot in Top 15 B2B Companies for 2022
Our 4.9-star clutch rating shows that we put our clients first. They trust us with their data and marketing.
Impact of Customer Reviews on Sales
What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.