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Blog

B2B Content Marketing Trends for 2023

October 18, 2022 //  by Alyson Harrold//  Leave a Comment

Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.

Category: News & Events// Author: Alyson Harrold

Mastering Meta Descriptions: Best Practices, Examples, and Insights

August 5, 2024 //  by Alyson Harrold//  Leave a Comment

Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?

Category: SEO// Author: Alyson Harrold

Deindexing Issues this 2022 (& How to Solve Them)

November 10, 2022 //  by Alyson Harrold//  Leave a Comment

Google never promises to index all pages of a website. At some point, we may never really get a piece of content (either a web page or blog post) on the index at all. Still, we know there are things we can do to raise our chances. Here are eight ways to help your pages get indexed.

Category: News & Events// Author: Alyson Harrold

The WordPress and WP Engine Dispute

October 9, 2024 //  by Alyson Harrold//  Leave a Comment

Automattic, the company behind WordPress, is in a legal battle with WP Engine, a WordPress hosting provider. The dispute centers on trademark use and revenue sharing, highlighting the tension between open-source software and commercial services. While the outcome is uncertain, website owners should know that their sites remain secure and functional.

Category: News & Events// Author: Alyson Harrold

How To Build a Website for Less Than $200

February 24, 2021 //  by Massimo Paolini//  Leave a Comment

At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.

Category: News & Events// Author: Massimo Paolini

How First-Party Data Will Affect Online Marketing

April 29, 2021 //  by Alyson Harrold//  Leave a Comment

A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.

Category: Web Analytics// Author: Alyson Harrold

Clutch Names Spectrum as Top Game-Changing SEO Agency

July 6, 2023 //  by Alyson Harrold//  Leave a Comment

Our recognition as one of the top SEO companies in California isn’t just a title—it’s a testament to our consistent performance and commitment to excellence. Clutch’s ‘Ability to Deliver’ score plays a crucial role in this recognition, evaluating our client reviews, past work experience, clientele, and presence in our target market. This comprehensive approach ensures that our rank on Clutch directories reflects our dedication to delivering top-notch SEO services and our deep understanding of the digital marketing landscape.

Category: News & Events// Author: Alyson Harrold

WordPress 6.3 Improves Page Speed & New Features

September 5, 2023 //  by Alyson Harrold//  Leave a Comment

The WordPress 6.3 update includes over 170 performance updates. One improvement aims to solve site speed problems caused by Largest Contentful Paint (LCP), a metric that measures how long it takes to load the largest image or text block. Site speed poses a problem to website owners because it affects how visitors experience your site. …

Category: Web Design// Author: Alyson Harrold

Google’s Secure Cookie Policy – SameSite=None

January 21, 2020 //  by Massimo Paolini//  Leave a Comment

SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …

Category: Web Analytics// Author: Massimo Paolini

Understanding Entities, An Interview with Bill Slawski

May 27, 2020 //  by Alyson Harrold//  Leave a Comment

The Ever-Changing Face Of SEO We were saddened to hear about Bill Slawski’s recent passing. In 2020 we had the honor of interviewing Bill to dig deeper into the concept of entities and how to apply that concept to our SEO efforts. Thanks, Bill for sharing your knowledge with the entire SEO community. You will …

Category: SEO// Author: Alyson Harrold

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