11-20 of 103 results
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User Experience: Why is UX Important for Business?
How does it benefit businesses to consider the user experience? From a practical standpoint, business owners want their website to be their 24/7 sales force. It should quickly convey who they are, what they offer, why they are the best choice, and then inspire action. -
48% Increase in Leads with AI Bidding, Gated Content & Keyword Cleanup
Our client reached out to us to ask for help in optimizing their Google Ads account. After an account audit, we gave our recommendations utilizing AI-powered automated bidding, gated content, and keyword cleanup. Within several months, the account’s performance improved. Transitioning from an initial project, we now manage the account to continually optimize the campaigns and improve results. -
84% Faster Download Speed: A Website Success Story
Before we did the migration, we had a load time of 3.1 seconds which is beyond Google’s recommended speed of under two seconds. After the migration, our new loading time became 499 ms, less than half the original speed. -
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets. -
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers. -
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties. -
Elementor vs. WordPress Gutenberg
There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options — Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused. -
B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%. -
Maximize Your Google Business Profile (formerly Google My Business)
How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your… -
2022 Marketing Trends
2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.
