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Blog

Rich Snippets Reduction Change

Google’s Trick or Treat? Last week at PubCon Matt Cutts announced a 15% reduction in rich snippets. For SEOs this was big (and for some disappointing) news. In this post I’ll explain (in as geek-free language as possible) what this means to businesses who are vying for higher visibility on a Search Engine Results Page …

Rich Snippets Reduction ChangeRead More

Category: SEO// Author: Massimo Paolini

New Webmaster Tools Warning

Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …

New Webmaster Tools WarningRead More

Category: SEO// Author: Alyson Harrold

Do More Indexed Pages Affect Ranking?

When Bigger Doesn’t Mean Better Rankings When does having more indexed pages translate into better SEO rankings? The answer to this question isn’t a simple Yes or No. Sorry to say the answer is… it depends on keyword cannibalization and your optimization strategy based upon keyword research. I’ll explain how this relates to Google indexing …

Do More Indexed Pages Affect Ranking?Read More

Category: SEO// Author: Massimo Paolini

Manual Spam Action News

New Video. Old Message. Evergreen Advice. As an online marketer I routinely review SEO trends. Google’s Matt Cutts released a video in August but it was recently picked up by the Search Engine Journal on October 16. This is a case where I can honestly say “we told you so.” In this post I’ll explain …

Manual Spam Action NewsRead More

Category: SEO// Author: Massimo Paolini

Free Keyword Tools & Advice

Seeking SEO Stats Using a keyword tools for online marketing is a no-brainer. Understanding what search phrases your audience uses, and how competitive they are, is an essential element to White Hat SEO. So what are the best keyword tools available? In this post we’ll share a handful of resources. Keyword Tools Provide An Approximation One …

Free Keyword Tools & AdviceRead More

Category: SEO// Author: Massimo Paolini

How Google Search Really Works

And Its SEO Implications Understanding how Google search works is key to understanding and applying SEO, especially White Hat SEO, techniques.  As part of their “Power Searching” series, Matt Cutts brilliantly and simply explains how search engines actually work. One misconception is the Google search algorithm searches the web. In actuality, the search engine combs …

How Google Search Really WorksRead More

Category: SEO// Author: Massimo Paolini

Google Search October Update

On the heels of recent algorithm changes, Google search has undergone another major change.  The latest update is good news for the human user, a change that Google has been working on since January. Have you landed on a page where the content is buried in a sea ads? Annoying, right? If your website does …

Google Search October UpdateRead More

Category: SEO// Author: Massimo Paolini

Google Authorship: Your Impressions

Social Search Statistics Synopsis Search is now very social. We’re seeing an uptick in Google authorship stats in Webmaster Tools. While Google+ adoption is relatively slow compared to other social media channels, the impact of an authorship profile to Google’s search algorithm is enormous. In the post I’ll explain where to find your Google Authorship …

Google Authorship: Your ImpressionsRead More

Category: SEO// Author: Alyson Harrold

New Anti Spam Legislation

From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging.  In this post we’ll recap the Canada’s new anti …

New Anti Spam LegislationRead More

Category: Content// Author: Massimo Paolini

Negative Online Review Tips

For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford …

Negative Online Review TipsRead More

Category: Content// Author: Alyson Harrold

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