Google’s Trick or Treat? Last week at PubCon Matt Cutts announced a 15% reduction in rich snippets. For SEOs this was big (and for some disappointing) news. In this post I’ll explain (in as geek-free language as possible) what this means to businesses who are vying for higher visibility on a Search Engine Results Page …
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New Webmaster Tools Warning
Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …
Do More Indexed Pages Affect Ranking?
When Bigger Doesn’t Mean Better Rankings When does having more indexed pages translate into better SEO rankings? The answer to this question isn’t a simple Yes or No. Sorry to say the answer is… it depends on keyword cannibalization and your optimization strategy based upon keyword research. I’ll explain how this relates to Google indexing …
Manual Spam Action News
New Video. Old Message. Evergreen Advice. As an online marketer I routinely review SEO trends. Google’s Matt Cutts released a video in August but it was recently picked up by the Search Engine Journal on October 16. This is a case where I can honestly say “we told you so.” In this post I’ll explain …
Free Keyword Tools & Advice
Seeking SEO Stats Using a keyword tools for online marketing is a no-brainer. Understanding what search phrases your audience uses, and how competitive they are, is an essential element to White Hat SEO. So what are the best keyword tools available? In this post we’ll share a handful of resources. Keyword Tools Provide An Approximation One …
How Google Search Really Works
And Its SEO Implications Understanding how Google search works is key to understanding and applying SEO, especially White Hat SEO, techniques. As part of their “Power Searching” series, Matt Cutts brilliantly and simply explains how search engines actually work. One misconception is the Google search algorithm searches the web. In actuality, the search engine combs …
Google Search October Update
On the heels of recent algorithm changes, Google search has undergone another major change. The latest update is good news for the human user, a change that Google has been working on since January. Have you landed on a page where the content is buried in a sea ads? Annoying, right? If your website does …
Google Authorship: Your Impressions
Social Search Statistics Synopsis Search is now very social. We’re seeing an uptick in Google authorship stats in Webmaster Tools. While Google+ adoption is relatively slow compared to other social media channels, the impact of an authorship profile to Google’s search algorithm is enormous. In the post I’ll explain where to find your Google Authorship …
New Anti Spam Legislation
From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging. In this post we’ll recap the Canada’s new anti …
Negative Online Review Tips
For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford …