In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?
User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.
Google Ads’ Average Position metric is going away on September 29th. The average position metric will be replaced by two new metrics:
Impressions. (Absolute Top)%
So any rules, scripts, reports, filters, scorecards in dashboards, or custom columns that include the ‘average position’ metric will be affected and should be updated accordingly. Because come the end of September, they’re all going to stop working!
An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.
Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.
Digital marketing can be a long and complicated process. So the faster you can get talking to a potential customer the better. One of the quickest ways we’ve found to do that is using PPC ads and call extensions. A lead can be looking at Google’s search engine results page one minute, and on the phone with you the next. No steps in between to get lost. If you want more calls from your ads, it’s time to learn about call extensions.
The big difference between LinkedIn Ads and other online advertising platforms is that it is not based on keyword targeting. It’s advertising by profile targeting (job title, geo, company info, career, academic info, etc.) With 9 billion content impressions in LinkedIn feeds every week, how do you make your brand stand out… especially if you can’t use keywords to target individuals interested in your service?
A Picture Says a Thousand Words Adding images to your website is important. It helps break up text, attracts a users attention, and can demonstrate something that words might not be able to do. But, when you’re putting images on your website, as with written content, you can’t just drop them in and forget about […]
More than Words Content optimization is something that we talk about a lot. How many keywords to use, what to put in the meta description blah blah. But what we don’t often mention is the other things you have on your website next to the text. Images. Image optimization is almost as important as text […]
European Legislation in America? After four years of deliberation, the European Union officially adopted the General Data Protection Regulation (GDPR) in 2016. GDPR gives citizens who live in the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online. As a result, businesses collecting any user information […]