Decisions Made with Data.
How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …
Maximize Your Google Business Profile (formerly Google My Business)Read More
Why Google Ads Location Extensions Matter Generating foot traffic online can be tough. So the quicker your customers know your location the better. One of the quickest ways we’ve found to do that is using PPC ads and location extensions, or as it’s sometimes known Geo-PPC. A lead can be looking at Google’s search engine …
Video Guide to Utilizing Google Ads Location ExtensionsRead More
In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?
User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.
Device Targeting – Driving Customers to Different DevicesRead More
Google Ads’ Average Position metric is going away on September 29th. The average position metric will be replaced by two new metrics:
Impressions. (Top)%.
Impressions. (Absolute Top)%
So any rules, scripts, reports, filters, scorecards in dashboards, or custom columns that include the ‘average position’ metric will be affected and should be updated accordingly. Because come the end of September, they’re all going to stop working!
Say Goodbye to Average Position – Google Ads Metrics MakeoverRead More
An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.
Timing is Everything – How Ad Scheduling Can Save Your MoneyRead More
Have you ever wondered exactly how well optimized your Google Shopping Ads are? If you have, you’re in luck as Google began testing Optimization Score with their Shopping Campaigns.
Optimize This – Google Shopping Ads get Optimization ScoreRead More
Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.
The Ultimate Guide to Google Ad Extensions – SitelinksRead More
Digital marketing can be a long and complicated process. So the faster you can get talking to a potential customer the better. One of the quickest ways we’ve found to do that is using PPC ads and call extensions. A lead can be looking at Google’s search engine results page one minute, and on the phone with you the next. No steps in between to get lost. If you want more calls from your ads, it’s time to learn about call extensions.
Using PPC & Want More Phone Calls? How To Set Up Call ExtensionsRead More
According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.
