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You are here: Home / Archives for Yuan Feng

Yuan Feng

Yuan is dedicated to making the world a better place, one marketing campaign at a time. A San Francisco State University MBA graduate, he specializes in social media, PPC, and SEO. When he’s not working, he’s either exploring nature or spending time with his cat, Doughnut.

Maximize Your Google Business Profile (formerly Google My Business)

Updated February 25, 2022

February 2, 2022 //  by Yuan Feng//  2 Comments

How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …

Maximize Your Google Business Profile (formerly Google My Business)Read More

Category: Local SEO

Video Guide to Utilizing Google Ads Location Extensions

Updated May 13, 2022

December 30, 2019 //  by Yuan Feng//  Leave a Comment

Why Google Ads Location Extensions Matter Generating foot traffic online can be tough. So the quicker your customers know your location the better. One of the quickest ways we’ve found to do that is using PPC ads and location extensions, or as it’s sometimes known Geo-PPC. A lead can be looking at Google’s search engine …

Video Guide to Utilizing Google Ads Location ExtensionsRead More

Category: PPC

Will Demographic Targeting Help Your Google Ads?

Updated May 13, 2022

October 15, 2019 //  by Yuan Feng//  Leave a Comment

In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?

Will Demographic Targeting Help Your Google Ads?Read More

Category: PPC

Device Targeting – Driving Customers to Different Devices

Updated May 17, 2022

September 30, 2019 //  by Yuan Feng//  Leave a Comment

User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.

Device Targeting – Driving Customers to Different DevicesRead More

Category: PPC

AI helping google replace average position

Say Goodbye to Average Position – Google Ads Metrics Makeover

Updated May 13, 2022

September 18, 2019 //  by Yuan Feng//  Leave a Comment

Google Ads’ Average Position metric is going away on September 29th. The average position metric will be replaced by two new metrics:
Impressions. (Top)%. 
Impressions. (Absolute Top)%

So any rules, scripts, reports, filters, scorecards in dashboards, or custom columns that include the ‘average position’ metric will be affected and should be updated accordingly. Because come the end of September, they’re all going to stop working!

Say Goodbye to Average Position – Google Ads Metrics MakeoverRead More

Category: PPC

Timing is Everything – How Ad Scheduling Can Save Your Money

Updated May 13, 2022

September 15, 2019 //  by Yuan Feng//  Leave a Comment

An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.

Timing is Everything – How Ad Scheduling Can Save Your MoneyRead More

Category: PPC

Optimize This – Google Shopping Ads get Optimization Score

Updated April 28, 2022

August 22, 2019 //  by Yuan Feng//  Leave a Comment

Have you ever wondered exactly how well optimized your Google Shopping Ads are? If you have, you’re in luck as Google began testing Optimization Score with their Shopping Campaigns.

Optimize This – Google Shopping Ads get Optimization ScoreRead More

Category: News & Events

The Ultimate Guide to Google Ad Extensions – Sitelinks

Updated May 13, 2022

August 15, 2019 //  by Yuan Feng//  Leave a Comment

Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.

The Ultimate Guide to Google Ad Extensions – SitelinksRead More

Category: PPC

Using PPC & Want More Phone Calls? How To Set Up Call Extensions

Updated May 13, 2022

July 30, 2019 //  by Yuan Feng//  Leave a Comment

Digital marketing can be a long and complicated process. So the faster you can get talking to a potential customer the better. One of the quickest ways we’ve found to do that is using PPC ads and call extensions. A lead can be looking at Google’s search engine results page one minute, and on the phone with you the next. No steps in between to get lost. If you want more calls from your ads, it’s time to learn about call extensions. 

Using PPC & Want More Phone Calls? How To Set Up Call ExtensionsRead More

Category: PPC

Recession Proof Your Marketing Budget

Updated April 26, 2022

July 1, 2019 //  by Yuan Feng//  Leave a Comment

According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.

Recession Proof Your Marketing BudgetRead More

Category: Sales

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