What is Google Analytics remarketing? It’s a fancy term for selling to prospects who showed an interest in a particular product or service. In a nutshell, they’ve gone from a faceless suspect to a potential prospect as they are exhibiting buying behaviors. On average 96% of website visitors leave without taking the next step (e.g., filling out …
Sales
Online Conversions: 3 Ways to Improve
Easy Website Fixes That Increase Sales Poor online conversions is a common pain point for many businesses. When we conduct a website audit, there are a few items we see over and over again. There are 3 things (that can be relatively easy to fix) that can dramatically improve online conversions where you capture more new …
Anticipating the WordPress 3.5 Release
Just in time for the holidays, WordPress.org is getting ready to deliver WordPress 3.5. It’s not quite bug-free (about 12 or so issues remain to be fixed), but it is available for download. Beware, it’s not ready for live sites yet. It’s meant for developers and development servers only as it’s in test mode. They …
Online Marketing: Your Website
Online Marketing Crown Jewel Effective online marketing requires juggling many components these days. How much is too much? Is it all really necessary? Well, the answer is “it depends.” It depends upon your business and where you customers and prospects hang out. We think of websites as a crown jewel, and everything else is complementary. Here are four reasons …
Favorite WordPress Security Plugins
Having the right WordPress Security plugins on your site just makes good business sense. Creating and maintaining a website is an investment of time and money. Why leave it open to the risk of getting compromised? Detractors of WordPress claim that the openness of the source code makes it a poor choice as a content management system. …
Teaching Kids at Stanford University
Last weekend Massimo taught at Stanford University’s Splash program. It brings middle school and high school students from all over the Bay Area for a unique two-day event. Organized by Stanford students (Educational Studies Program), the purpose is to provide a learning experience not typically covered in a classroom setting. Topics vary widely as Splash …
Demystifying the SERPs
If you’ve been working on your business’ SEO for a while, no doubt you’ve heard the acronym SERP a zillion times. Literally, it stands for Search Engine Results Page. But that is not enough, because the real meaning lies in the SERPs contents, and in how they were chosen to be SERPs. Every search engine …
WordPress Security Compliance
WordPress security is as strong as you make it. The tools and strategies are readily available, and many even automated. Yet, hackers still succeed mostly because so many site owners either aren’t aware of best practices or simply don’t comply. Basic WordPress Security is Simple. The most important principle, emphasized by all internet security experts, is limiting …
Web Content Marketing Buzz
Plenty of buzz about web content marketing these days, but what is it? Sales-driven content. This is web content created for the sole implicit purpose of marketing a product or company, and attracting potential sales. These are articles, videos and info-graphics that appeal to a target audience as authoritative and even confidence-building. Think the opposite …
Business Networking: Part of An Online Sales Strategy
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face …
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