Mobile shopping trends are definitely on the upswing. Three weeks ago Holiday shopping officially started. PayPal and IBM already released 2013 data for Black Friday and Cyber Monday. We’ll look at these trends and explore why local businesses should take notice.
Sales
Marketing During the Holidays
The Black Friday and Cyber Monday hype seemed to morph into Cyber Week. Anybody else’s inbox inundated with Cyber Deals? It raises the question as to the effectiveness of marketing during the Holidays. Retailers, especially those who need to cash-in on the flurry of holiday spending between mid-November and New Years, are expected to spend …
Silicon Valley Code Camp 2013
Silicon Valley Code Camp 2013 is fast approaching. Both Massimo and I are putting the last touches on our on SEO-related sessions. Never heard of SVCC? Gasp! Here are some interesting facts about this amazing free two-day event: the largest code camp in the world celebrating its 8th year over 4,000 attendees are registered 232 …
7 Marketing Budget Tips
Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able …
More Panda Updates: June 2013
Google Search continues to evolve with Panda updates getting more web press. Last week, Matt Cutts made some clarifications about Panda updates in his keynote address at SMX Advanced Conference. This post provides an abridged version of recent search engine algorithmic changes and what it means to SEO. Panda Updates At Brisk Pace Panda refers …
Google Reader Alternative: Feedly
Google Reader was launched in 2005 as a way for people to discover and connect with their favorite websites. It developed a loyal following, but over the years usage began to decline. Earlier this year they announced the plug will be pulled on July 1. If you haven’t found an alternative yet (it’s only 25 …
Outsourcing Marketing Services Tip#1
Outsourcing marketing services is an excellent way to increase your department’s productivity or add expertise in a particular area without adding headcount. Most likely you’ll be managing a contractor that is not physically at your office. This tip is all about managing your marketing services contractor to get the information you need without adding a …
Google Search Penguin 2.0 Recap
Google Search has undergone yet another algorithm change. Enter Penguin 2.0. Think of this flightless bird as a caped crusader that fights web spam (black and grey hatted SEOers). It targets negative White Hat SEO practices like bad inbound links coming from non-moderated blogs. Basically it means that sites that try to amass as many links …
Google Authorship & Social Search
The What, Why & How Google Authorship was launched a few months back. It’s a way that a search engine can distinguish (and reward) individuals who contribute online content. Have you noticed pictures of people when doing a search? Those intrepid folks have linked authorship to their Google Plus profile. About a year ago my …
Groupon Marketing: Heroine or Heroin?
Tips to Structuring Groupon Deals for Success Groupon email marketing (and other similar services like AmazonLocal and SweetJack) can be a heroine for businesses looking to get the word out about their products and services. However, Groupon can be like heroin if not done right. I’ve seen small businesses, in the quest of getting a much-needed cash …